re-targeting 101 | a low cost marketing solution
DESCRIPTION
You keep hearing about re-targeting, so here we cover: 1) Re-targeting explained. 2) Re-targeting in a chart. 3) Re-targeting technology.TRANSCRIPT
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Re-targeting 101.A Cost Effective Marketing Solution.
Intended audience: E-Commerce Businesses & Marketers.Presented by: Damus Chu.Presented on: 4th August 2014.Follow me on:
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You keep hearing about re-targeting, so here we cover:
1) Re-targeting explained.2) Re-targeting in a chart.
3) Re-targeting technology.
Introduction.
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Track your online audience who has; 1) clicked on your digital advertisement,
2) visited your website & 3) showing them another
advertisement*
Re-targeting explained.
* This follow-up advertisement usually works best tailoring a message of either 1) a special offer or 2) driving urgency with the offer’s end date. Works well in FMCG / retail /
e-commerce sector.
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3) Target users to make a final purchase, reaching the “thank you page”.
2) Target users who abandoned the shopping cart / wish-list i.e. did not purchase.
1) Target users who reached the landing page but did not reach the shopping cart.
Landing Page / Home Page
Key Ad Networks
Shopping Cart / Wish-list
Purchase Confirmation
Re-targeting in a chart.RE-TARGETING* PERFORMANCE**
Digital Advertisements
THANK YOU
BANNERS
VIDEOS
SEARCH
EDMS
SOCIAL/PR
ARTICLES
MOBILE/
TABLETS
* Re-targeting advertising tactic bid type is CPM (cost per thousand impressions) – should be < $5 CPM** Performance advertising tactic bid type is either recommended CPM-A (optimised to applications), CPA
(cost per application)
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Re-targeting Technology.
BENEFITS ADSERVING:- Track ads across multiple
channels.
- Optimise between channels.
- De-dupe conversions.
- Path-To-Conversion Reports.
- Attribution Modelling.
VideoSocial
Search
Banner PR Article
Mobile
Use adserving to track and optimise multiple digital channels.
DIGITAL CHANNELS
