re-branding
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Fashion Bug - Kylie MorelTRANSCRIPT
FASHION BUGLook Great. Spend Less.
Kylie Morel
Brand Audit – As of April 18, 2011
Twitter Page – 1,748 followers Facebook Page – 182,688 fans www.fashionbug.com
Other outlets?YouTube
Brand Loyal Consumer
Connected with StephLoyal consumer for over
five yearsGoes to Fashion Bug as
a first stop for her shopping needs
Stakeholders
Employees Vendors
Almost FamousSelf EsteemEtc.
Women consumers
All groups would be supportive of re-branding
Threats
Local and distant competitionBrand attacks on social media
Weaknesses
Advertising Brand Awareness
Discovered threats and weaknesses through observation and a S.W.O.T. analysis.
Aspects for Re-Branding Social Media
Give positive feedback to consumers
AdvertisementsFashion Bug needs more!Mailers with coupons
Social MediaActual Comment from
consumer:
“Please please please keep your site updated! Why are items that are completely sold out still showing as being for sale?!”
Fashion Bug’s Reply?
…
Social MediaActual Comment from consumer:
“Please please please keep your site updated! Why are items that are completely sold out still showing as being for sale?!”
Fashion Bug’s Reply?
“Hi _____! We’re sorry for any inconvenience this caused you, and we’re working on getting this fixed as soon as possible! Thanks for your input, and have a great afternoon!”
Social MediaActual Comment from
consumer:
“I love your clothes. I shrink everything except your clothes!”
Fashion Bug’s Reply?
…
Social MediaActual Comment from
consumer:
“I love your clothes. I shrink everything except your clothes!”
Fashion Bug’s Reply?
“Thanks ____!”
Mailers Promotes the current sale Gives customers coupons
Brand Experience
Happiness, Relaxation Quality time with the girls
Product Women’s/Junior’s clothing Accessories
JewelryHandbags
Shoes
Price Comparable to other department stores
Promotion Mailers give the customers
incentive to shop More likely to visit the store
Place On Campus Throughout Hays
Strengths & Opportunities Better brand image We have the technology
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