rde12 gunnar garfors
DESCRIPTION
Radiodays Europe in Barcelona March 2012Session on radio strategy for smartphonesDemonstration of first mass market mobile device integrating over-the-air broadcasting with mobile internetTRANSCRIPT
1
theidag.org
IDAG works for: 1. A single market for devices.
2. Combination of broadcasting/internet.
3. Cross-border services.
API
Broadcasting AND the Internet.
The Combination is King.
Live and on-demand. Cost efficient.
New formats, services and revenues.
Increased dialogue with listeners/viewers.
ToSS (Touch Screen Shopping).
TaB!
Artist: Lady BabaTrack: BJ Face
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Combined
devices
are here*DMB/DAB/DAB+/Internet
*
Galaxy tablet from Samsung.
Apple Iphone, Ipad, Ipod.
Android, Apple, Windows.
Identity tablets with Android OS.
Navigation units from TomTom.
Radio must go digital.
It secures equal opportunities
to everyone.
DMB/DAB+ is advanced,
widespread, mature and
already here.
twitter: @garfors