rdd learning academy account mgmt
DESCRIPTION
The account manager is the key liaison between RDD and our Customer Trading Partners at headquarters level. He or she provides counsel, guidance and expert activation of RDD Client sales and merchandising initatives. They provide thorough, responsible and impactful engagement of their account’s procurement, merchandising, marketing & financial management.They also closely collaborate with RDD business management and RDD Client Partners to achieve mutual goals & objectives.TRANSCRIPT
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Collaborative Partnerships Business Solutions Leadership - Breakthrough Results
RDD ASSOCIATES Perishables Expertly Merchandised
RDD Associate Learning AcademyEnterprise-wide Training, Education & Associate-development
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Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building Performance
RDD Associate Learning Academy
What is RDDs ASSOCIATE LEARNING ACADEMY?
An enterprise-wide training, education & associate -development process, that:
For every RDD position, identifies core skills, business processes / protocols, technology enablers and best business practices / solutions critical to delivering sales agency SERVICE EXCELLENCE
Provides a comprehensive portfolio of fundamental and advanced training/education modules facilitating associate development and building organizational capacity and performance
RDD Associates Core Leadership Strategy
Enterprise Sustainability - Laser focus on GROWING OUR BUSINESSES train, develop & reward VALUED ASSOCIATE RESOURCES build momentum to ensure
FUTURE ENTERPRISE SUCCESS!
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Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building Performance
RDD Associate Learning Academy
[II] Key
Elements & Topics
[III] Applications
&Utilization
[IV]Reference, Recap &
Next Steps
Key Considerations & Inputs; Project Team & Resources Methodology & Process; Technology Enablers Appropriate Documentation & Output
Applications (Client, Customer and/or RDD-Directed) Case Study Examples Targeting Adaptation & Usage
Recap Handouts & Reference Guide Next Steps & Timeline
[I]Course
Overview
Account Management 101
Course Overview: Definition / Purpose / Rationale Learning Outcomes & Objectives
Key Discussion Topics
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Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building Performance
RDD Associate Learning Academy
Account Manager Key liaison between RDD and our Customer Trading
Partners at headquarters level.
Provides counsel, guidance and expert activation of RDD Client sales and merchandising initiatives.
Thorough, responsible and impactful engagement of their accounts procurement, merchandising, marketing & financial management.
Closely collaborate with RDD business management and RDD Client Partners to achieve mutual goals & objectives
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Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building Performance
RDD Associate Learning Academy
Activities & Responsibilities
Establish/Maintain effective partnerships at HQ to facilitate sales, merchandising and marketing initiatives.
Collaborate with business managers to develop account specific sales and customized merchandising plans.
Maintain accurate brand and item authorization records.
Negotiate programs and new item presentations within Client trade-funding parameters in consideration of customer expectations.
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Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building Performance
RDD Associate Learning Academy
Activities & Responsibilities (cont)
Accurately maintain sales volume histories.
Report timely feature & marketing promotional activities.
Expeditiously address and resolve financial issues, including deductions/pricing discrepancies etc.
Initiate and actively participate in the preparation and presentation of client/customer business reviews.
Visit account store locations to maintain knowledge of key retailer merchandising initiatives and the competitive landscape.
Prioritize focus and resources using Trakstar performance management platform, and regularly record achievements
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Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building Performance
RDD Associate Learning Academy
Critical Skill Sets
Competency with MS Windows software suite (Outlook, Excel, PowerPoint and Word).
Base understanding of syndicated sales data platforms (IRI & Nielsen), and customers proprietary systems (PPI, EYC, etc.)
Effective collaborator and contributor functioning in a team environment.
Self-motivating, high-energy and results-oriented strong evangelist for RDD & Clients agendas!
Winning attitude and comfortable operating in a dynamic client services customer activation environment.