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EVERYTHING YOU NEED TO KNOWIN 2 MINUTES OR LESS.

JULY 2010

What makes RDA special?We’re not a digital factory.We’re not a social media house.We’re not a creative sweat shop.We are branding mentors.

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What does it mean?We create brands.We give them plenty of love.We keep them alive and lively.We help them last and prosper.

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Apple Computer is formed.

The Ramones release their first album.

The first Concorde commercial flight takes off.

Boston Celtics defeat Phoenix Suns in a legendary NBA game.

The CN Tower is built in Toronto.

The G-6 becomes the G-7.

NASA releases the “Face on Mars” photo.

The U2 rock band is formed.

Jimmy Carter becomes president.

Reese Witherspoon is born.

Agatha Christie dies.

The Eagles release Hotel California.

RDA IS FORMED.

1976

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2010Our client roster

Scope of Services

6Note: Although we’ve been working with several dedicated PR agencies and in-house PR departments, RDA does not handle PR in-house.

Don’t see us as just another vendor. Think of us as an extension of your marketing department. All the services below are handled in-house.

THINKMarketingStrategyBranding

CREATEArtCopy

EXECUTEProduction Development

SPREADMedia planningMedia buying

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TRADITIONALMEDIA

TVPrint

RadioOutdoor

CollateralDirect marketing

NEWMEDIAWeb/DigitalSocial mediaMobileGuerrillaWord of mouth/viralEmerging media

INTEGRATED EXPERIENCES

We are integratedWe create brands that leave an indelible impression,

no matter how our audience engages with us.

Organizational structureOur organization supports our belief that all disciplines are complementary and need to be interwoven to allow for innovative, exciting and actionable solutions to emerge.

AccountPlanner

Copy WritersArt Directors

DevelopersProducers Media Assistant

AccountAssistant

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StrategicDirector

AccountExecutive

AccountSupervisor

CreativeDirector

Production ManagerProject Manager

MediaPlanner

AccountDirector

ExecutiveCreative Director

IntegrationDirector

MediaDirector

RDA’s founders

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Gail DessimozThe “D” in RDA and COOGail, prior to co-founding RDA, was Director of Sales Promotion for Metromedia, where she was responsible for the development of all promotional materials for the Company, as well as promotions specific to clients in the Cosmetic, Liquor, Travel & Entertainment, Automotive, Wine and Food industries. Using this broad sales promotion expertise, Ms. Dessimoz and Mr. Racz were among the first to integrate diverse marketing disciplines to create total marketing campaigns combining advertising, sales promotion and collateral. Today, RDA’s immersion in new media is a further extension of their commitment to remain on the cutting edge of marketing technologies.

Michael RaczThe “R” in RDA and CEO

Michael Racz co-founded the Agency in 1976 and has pursued its passion-driven marketing approach ever since. Michael’s career began

in account management at some of New York’s largest and finest advertising agencies (McCann Erickson, Compton, DDB, FCB, and

B&B). At FCB, he was Director of Marketing & New Product Development, responsible for dreaming up new products for Clairol

and Bristol Myers. At Compton and B&B, he applied his new product development expertise to Procter & Gamble, and was responsible for

the launch of evergreen packaged goods successes such as Bounce Fabric Softener, Duncan Hines Specialty Mixes and Folgers Coffee.

Gail and Michael have been fortunate enough to combine their personal interests with their passion for work for fields as diverse as gaming, entertainment, audio, automobiles, hospitality, boating, computers, fashion, food & wine, media, software, travel & leisure, and video.

Our Gaming Expertise:200+ Games over 20+ years

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Watch our ear-melting gaming demo reel here.Browse through our portfolio & case studies here.

From Mortal Kombat to The Beatles: Rock Band.From Unreal to Bioshock.From casual to hardcore. From ultra-social millenials to nostalgic adults.From families to lonely geeks. From gamers to people who don’t know they’re gamers - yet.

Size doesn’t matter.We pick our clients becausewe share the same passion.

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•We look for clients who look for partners, not vendors.

•We crave human connections. We like liking the people we work with.

•We enjoy clients willing to navigate - and be guided - in new waters.

•We want to be proud to represent the brands we work for and have clients who are proud of the work we accomplish together.

•We like our growth to come from our clients’ successes, and are thus looking for sound, long-lasting relationships.

Do you want to know more about us?

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Website: rdai.com

Digital book: issuu.com/RDAworks

Portfolio: rda.carbonmade.com

Like us on Facebook: facebook.com/rdaintegrated

Follow us on Twitter: twitter.com/rdaradar

Spy on us on YouTube: youtube.com/rdaroom

It’s not over.

Please have a look at out our

portfolio.

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THANKS FOR YOUR ATTENTION!