r&d initial presentation
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R&D Presentation
By Thomas Faulkner
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Southbank Centrex
Interacting with a Transient Audience
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Southbank Centre Summary
• B. 1951• Art and activities inside and outside• Music, dance, art, performance and spoken
word events• Includes Royal Festival Hall, Queen Elizabeth
Hall, Purcell Room, the Hayward Gallery, and the Saison Poetry Library
www.southbankcentre.co.uk/about
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It’s Location
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It’s Media Channels
Vimeo
Flickr
Google+
Pintrest
YouTube
Soundcloud
33
150
306
1660
2905
3015
56226
144913
208462
Amount of Followers/Subscribers on 12th January 2014
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Disability Access
• Wheelchair• Guide, companion dogs• Hearing Facility• Free Blue-Badge car parking
www.southbankcentre.co.uk/accessibility
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Uses and Gratification Model
• The audience wants to:– be informed or educated– identify with characters of the situation in the media
environment– simple entertainment– enhance social interaction– escape from the stresses of daily life
McQuail, D (2010). Mass communication theory: an introduction. London: Sage Publications. pp. 420–430.
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Passive Audience
• Simply being exposed– Television– Reading– Listening
• One-way
Carpentier, R (2011). Introduction: Interrogating audiences – theoretical horizons of participation. Vol 6, no. 21, p. 8.
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Interactive/Participatory Audience
• Contribution• Two-way• Change the outcome• Community• Social Networks
deoxy.org/seize_it.htm
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Convergence Culture
• Media consumption more mobile and 24/7– Encourages ubiquitous consumption
• Time spent on is on the rise:A) Mobile media
V
B) Fixed media
www.theguardian.com/media/2014/jan/07/bbc-iplayer-record-christmas-tablet-computer
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Case Study 2
http://www.youtube.com/watch?v=81rVHX-X3hw
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Case Study 3
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Conclusions
• The Southbank Centre has many opportunities– Traditional -> Interactive– Offline and Online
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Conclusions
• Only touched upon some relevant research• Because 7 minutes is a short amount of time
to talk about this large topic• Ironically you are a transient audience in
relation in relation to this presentation
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Questions?
thomasfaulkner.tumblr.com