rd 4-998

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Front Page Page 2 Stocks & Bonds Page 3 Financial Summary Page 4 Production Analysis

Page 5 Traditional Segment Analysis Page 6 Low End Segment Analysis Page 7 High End Segment Analysis Page 8 Performance Segment Analysis Page 9 Size Segment Analysis

Page 10 Market Share Page 11 Perceptual Map Page 12 HR/TQM Report

Page 1 of 14Courier/Fasttrack

11/22/2011http://www.capsim.com/cgi-bin/ShowCourier.cfm?round=4&simid=C45998

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Round: 4 Dec. 31, 2015

C45998

Andrews

Ankit Agarwal

Animesh Jain

Anand Krishnan

ANANYA PALCHOUDHURY

Anirudh Pandiya

Baldwin

Ankita Agrawal

Ankit Bhasin

Ankit Gupta

Ankit Joshi

ankit khandelwal

Ankit Somani

Chester

Anmol Agarwal

Anurag Anand

Anuj Arora

Ankita Gautam

Vaishali K

anubhav sharma

Digby

Erie

Arjit Bhargava

anurag chogtu

Anvesh Garg

ABHISHEK KEJRIWAL

ARITRA MUNSHI

Apratim Singh

Ferris

Ankita Bhaladhare

Arjun Dasgupta

Anshika Gupta

Geetanjali Malik

PRADYUMNA MOHANTY

Ashish Mohan Srivastava

Selected Financial Statistics

Andrews Baldwin Chester Digby Erie Ferris

ROS -4.0% -3.9% 3.5% -1.0% 8.0% 0.0%

Asset Turnover 0.67 0.83 1.13 1.05 1.01 1.00

ROA -2.6% -3.3% 3.9% -1.1% 8.1% 0.0%

Leverage (Assets/Equity) 3.7 3.0 1.5 2.7 2.0 2.5

ROE -9.6% -9.7% 6.0% -3.0% 15.9% -0.1%

Emergency Loan $17,124,504 $0 $6,593,904 $0 $0 $0

Sales $87,574,564 $103,946,382 $111,070,696 $216,519,896 $243,561,731 $170,659,320

EBIT $7,064,160 $3,711,944 $9,831,147 $11,199,393 $44,552,831 $11,854,094

Profits ($3,462,278) ($4,071,702) $3,872,311 ($2,257,393) $19,585,306 ($49,924)

Cumulative Profit ($12,857,050) ($16,540,664) ($2,607,438) $15,203,549 $33,291,506 $8,422,481

SG&A / Sales 13.7% 10.6% 20.7% 16.5% 13.6% 15.7%

Contrib. Margin % 33.2% 24.6% 39.6% 31.0% 47.7% 36.9%

CAPSTONE® COURIER Page 1

of 14Courier/Fasttrack


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Stocks & Bonds

C45998Round: 4

December 31 , 2015

Stock Market Summary

Company Close Change Shares MarketCap ($M) Book Value EPS Dividend Yield P/E

Andrews $4.24 ($4.16) 1,923,821 $8 $18.68 ($1.80) $0.00 0.0% -2.4

Baldwin $2.95 $1.95 2,734,618 $8 $15.36 ($1.49) $0.00 0.0% -2.0

Chester $21.66 $5.93 2,774,957 $60 $23.16 $1.40 $0.00 0.0% 15.5

Digby $28.19 ($9.87) 2,654,791 $75 $28.77 ($0.85) $0.00 0.0% -33.2

Erie $63.89 $18.31 3,455,938 $221 $35.75 $5.67 $0.00 0.0% 11.3

Ferris $37.08 $1.99 2,677,674 $99 $26.08 ($0.02) $0.00 0.0% -2101.7

Bond Market Summary Company Series# Face Yield Close$ S&P Andrews 14.0S2017 $20,850,000 14.1% 99.18 DDD 10.8S2022 $9,000,000 12.8% 84.37 DDD 13.0S2024 $17,632,000 14.0% 92.71 DDD 13.6S2025 $12,561,000 14.3% 95.40 DDD Baldwin 14.0S2017 $20,850,000 14.0% 99.67 C 10.8S2022 $200,000 12.6% 85.51 C 11.4S2023 $12,000,000 13.1% 87.10 C 12.7S2024 $20,000,000 13.7% 92.63 C 13.9S2025 $10,000,000 14.1% 98.45 C Chester 14.0S2017 $12,605,217 13.3% 104.96 A 10.8S2022 $2,000,000 11.0% 98.59 A Digby 14.0S2017 $20,850,000 14.0% 100.00 C 10.8S2022 $586,582 12.5% 86.28 C 12.3S2023 $13,263,753 13.4% 92.11 C 12.7S2024 $11,514,288 13.6% 93.57 C 13.2S2025 $21,467,654 13.8% 95.83 C Erie 14.0S2017 $16,429,987 13.7% 102.35 B 10.8S2022 $18,994,000 11.7% 91.94 B 12.6S2023 $25,358,000 12.6% 100.00 B 13.0S2024 $33,577,000 12.7% 102.08 B 13.1S2025 $10,000,000 12.7% 102.76 B Ferris 14.0S2017 $20,850,000 13.9% 100.50 CC 12.9S2023 $25,000,000 13.4% 96.25 CC 13.5S2025 $8,000,000 13.6% 98.94 CC

Next Year's Prime Rate 6.00%




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Financial Summary

C45998Round: 4

December 31, 2015

Cash Flow Statement Survey Andrews Baldwin Chester Digby Erie Ferris

Cash flows from operating activities Net Income (Loss) ($3,462) ($4,072) $3,872 ($2,257) $19,585 ($50)

Adjustment for non-cash items:

Depreciation $7,373 $6,213 $8,033 $12,387 $16,700 $11,770

Extraordinary gains/losses/writeoffs $0 $951 ($210) $0 $0 ($288)

Changes in current assets and liabilities:

Accounts payable $2,485 ($2,530) $1,832 $2,219 $2,426 ($2,292)

Inventory ($19,920) $12,743 $3,050 ($4,166) ($8,182) ($5,686)

Accounts receivable ($5,798) ($725) ($1,664) ($3,135) ($4,293) $2,680

Net cash from operations ($19,322) $12,581 $14,914 $5,047 $26,236 $6,134

Cash flows from investing activities

Plant improvements (net) $0 $31,250 ($39,310) ($21,800) ($47,022) ($28,650)

Cash flows from financing activities

Dividends paid $0 $0 $0 $0 $0 $0

Sales of common stock $0 $0 $2,000 $8,074 $26,252 $15,660

Purchase of common stock ($850) ($144) $0 $0 $0 $0

Cash from long term debt issued $12,561 $10,000 $0 $21,468 $10,000 $8,000

Early retirement of long term debt $0 $0 $0 $0 $0 $0

Retirement of current debt ($14,513) ($35,220) ($16,808) ($33,782) ($10,000) ($24,239)

Cash from current debt borrowing $5,000 $0 $8,000 $34,934 $5,000 $25,000

Cash from emergency loan $17,125 $0 $6,594 $0 $0 $0

Net cash from financing activities $19,322 ($25,364) ($214) $30,693 $31,252 $24,421

Net change in cash position $0 $18,467 ($24,610) $13,940 $10,466 $1,905

Balance Sheet Survey Andrews Baldwin Chester Digby Erie Ferris

Cash $0 $18,467 $0 $47,953 $32,589 $1,905

Accounts Receivable $14,396 $7,120 $6,086 $17,796 $20,019 $14,027

Inventory $49,358 $33,571 $11,401 $19,836 $13,906 $33,613

Total Current Assets $63,753 $59,158 $17,487 $85,586 $66,513 $49,544

Plant and equipment $110,600 $101,600 $120,500 $185,800 $250,500 $182,550

Accumulated Depreciation ($42,920) ($35,892) ($39,367) ($66,060) ($75,679) ($60,518)

Total Fixed Assets $67,680 $65,708 $81,133 $119,740 $174,821 $122,032

Total Assets $131,433 $124,867 $98,621 $205,326 $241,335 $171,576

Accounts Payable $5,960 $5,911 $5,151 $12,428 $8,437 $8,990

Current Debt $29,491 $13,900 $14,594 $48,834 $5,000 $38,900

Long Term Debt $60,043 $63,050 $14,605 $67,682 $104,359 $53,850

Total Liabilities $95,494 $82,861 $34,350 $128,945 $117,796 $101,740

Common Stock $24,748 $33,194 $42,238 $43,554 $64,854 $36,020

Retained Earnings $11,192 $8,813 $22,033 $32,827 $58,685 $33,816

Total Equity $35,939 $42,006 $64,271 $76,381 $123,539 $69,836

Total Liabilities & Owners' Equity $131,433 $124,867 $98,621 $205,326 $241,335 $171,576

Income Statement Survey Andrews Baldwin Chester Digby Erie Ferris

Sales $87,575 $103,946 $111,071 $216,520 $243,562 $170,659

Variable Costs (Labor, Material, Carry) $58,518 $78,412 $67,085 $149,419 $127,371 $107,731

Depreciation $7,373 $6,213 $8,033 $12,387 $16,700 $11,770

SGA (R&D, Promo, Sales, Admin) $11,978 $11,056 $23,032 $35,738 $33,125 $26,760

Other (Fees, Writeoffs, TQM, Bonuses) $2,641 $4,553 $3,090 $7,777 $21,813 $12,545

EBIT $7,064 $3,712 $9,831 $11,199 $44,553 $11,854

Interest (Short term, Long term) $12,391 $9,976 $3,752 $14,672 $13,807 $11,931

Taxes ($1,864) ($2,192) $2,128 ($1,216) $10,761 ($27)

Profit Sharing $0 $0 $79 $0 $400 $0

Net Profit ($3,462) ($4,072) $3,872 ($2,257) $19,585 ($50)




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Production Analysis

C45998Round: 4

December 31, 2015

Production Information

NamePrimary

SegmentUnits Sold

Unit Inven

tory Revision DateAge

Dec.31 MTBFPfmn

CoordSize

Coord PriceMaterial

CostLabor Cost

Contr. Marg.

2nd Shift & Over-

time

Auto mation

Next Round

Capacity Next

RoundPlant Utiliz.

Able Trad 1,304 388 8/18/2016 3.5 19000 6.1 14.0 $23.00 $9.29 $3.95 37% 18% 8.0 850 116%

Acre Low 1,622 0 5/26/2015 3.3 15000 3.8 16.3 $17.00 $6.19 $1.41 54% 44% 10.0 900 143%

Adam Pfmn 139 805 9/6/2015 1.6 23000 12.0 14.2 $30.00 $13.37 $9.12 -26% 100% 5.0 400 198%

Aft Pfmn 177 682 1/1/2015 3.0 25000 11.4 13.9 $30.00 $13.71 $7.60 -4% 100% 6.0 250 198%

Agape Trad 248 415 8/2/2014 4.0 19000 6.1 12.0 $30.00 $10.18 $7.60 25% 100% 6.0 200 198%

Aron Low 655 237 2/3/2015 0.9 15000 3.7 16.3 $20.00 $6.15 $9.11 19% 99% 5.0 500 178%

Baker Trad 1,779 0 3/5/2015 2.4 19000 7.7 12.7 $23.00 $10.48 $4.67 33% 89% 8.0 900 186%

Bead Low 1,850 476 6/15/2013 5.6 17500 3.2 16.8 $17.00 $0.00 $0.00 26% 0% 9.0 700 0%

Bid Trad 264 0 2/27/2012 5.7 19000 8.0 12.0 $27.00 $0.00 $0.00 10% 0% 3.0 200 0%

Bold Pfmn 376 585 5/18/2015 2.0 27000 12.6 13.8 $32.00 $14.97 $8.33 10% 20% 5.0 500 118%

Buddy Size 389 596 6/6/2015 1.9 21000 6.1 7.6 $32.00 $13.04 $9.44 16% 100% 5.0 500 197%

Bond 0 0 2/29/2016 0.0 0 0.0 0.0 $0.00 $0.00 $0.00 0% 0% 2.0 600 0%

Cake Trad 1,980 0 7/30/2015 1.9 17250 6.9 13.4 $22.00 $9.34 $4.72 36% 100% 8.0 1,500 198%

Cedar Low 799 191 7/14/2013 5.5 12000 2.7 17.3 $22.00 $4.42 $2.36 67% 100% 9.5 1,000 198%

Cid High 665 232 6/29/2015 1.7 24000 11.2 8.4 $38.20 $15.20 $8.42 37% 25% 5.0 400 124%

Coat Pfmn 482 63 6/30/2016 3.3 27000 11.4 14.6 $33.00 $14.16 $9.44 27% 100% 5.0 250 198%

Cure Size 258 156 8/13/2015 1.8 16500 6.2 7.7 $33.50 $11.67 $9.44 35% 100% 5.0 100 198%

Daze Trad 2,125 0 10/14/2015 1.4 19000 8.3 11.7 $28.00 $11.11 $9.17 29% 100% 5.5 1,250 198%

Dell Low 1,773 418 10/20/2016 8.6 15500 3.0 17.0 $20.50 $5.70 $7.20 34% 54% 6.5 1,400 152%

Dixie High 847 207 11/23/2015 1.1 24000 12.2 7.9 $38.00 $15.77 $8.02 36% 0% 4.5 1,100 77%

Dot Pfmn 682 96 9/21/2015 1.3 26000 13.8 13.0 $33.00 $15.46 $8.02 28% 0% 5.0 850 76%

Dune Size 1,102 220 10/21/2015 1.2 19500 7.8 6.8 $33.00 $13.40 $8.50 32% 14% 5.0 1,100 113%

Doom Pfmn 645 59 6/30/2015 0.9 26000 13.7 13.0 $33.00 $15.40 $9.11 25% 40% 5.0 600 139%

Dust Size 254 44 6/18/2015 0.5 19000 7.8 7.0 $33.00 $13.15 $7.81 35% 13% 5.0 550 59%

Eat Trad 1,991 0 7/31/2015 2.1 14000 7.8 12.2 $23.50 $8.69 $4.12 47% 100% 8.0 1,100 199%

Ebb Low 3,982 0 1/29/2012 8.6 12000 3.0 17.0 $15.25 $4.40 $1.37 61% 100% 10.0 2,500 199%

Echo High 573 565 10/31/2016 2.6 25000 10.5 9.5 $38.00 $13.89 $4.12 45% 100% 8.0 700 199%

Edge Pfmn 894 138 8/23/2015 1.4 27000 13.0 13.5 $33.00 $14.37 $5.49 39% 100% 7.0 600 199%

Egg Size 1,095 0 10/23/2015 1.3 21000 6.8 6.6 $33.00 $12.94 $6.87 41% 100% 6.0 650 199%

Exotic High 1,279 31 6/12/2015 1.0 25000 12.6 7.4 $38.00 $15.53 $5.49 44% 100% 7.0 800 199%

Fast Trad 1,357 447 8/10/2015 2.1 14000 6.5 13.5 $25.00 $8.00 $3.80 45% 0% 8.0 800 99%

Feat Low 2,713 0 12/23/2014 4.8 12000 3.4 16.6 $16.00 $4.90 $4.69 39% 96% 10.0 1,600 194%

Fist High 446 287 9/17/2015 1.4 23000 11.3 9.3 $38.00 $14.28 $8.50 36% 33% 5.0 450 132%

Foam Pfmn 588 247 8/8/2015 1.5 27000 12.2 13.8 $32.75 $14.47 $7.21 30% 41% 6.0 425 140%

Fume Size 631 378 6/30/2015 1.5 18000 5.9 7.3 $33.00 $12.02 $9.22 31% 82% 5.0 600 180%

Fake High 811 331 3/2/2015 1.4 22000 11.1 8.9 $38.00 $14.07 $8.68 36% 43% 5.0 700 141%

Fame Size 166 0 7/29/2015 0.4 19000 7.0 6.3 $33.00 $13.08 $9.40 31% 100% 5.0 550 83%

Fab 0 0 3/4/2016 0.0 0 0.0 0.0 $0.00 $0.00 $0.00 0% 0% 1.0 600 0%




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Traditional Market Segment Analysis

C45998Round: 4

December 31, 2015

Traditional Statistics Total Industry Unit Demand 10,504

Actual Industry Unit Sales 10,504

Segment % of Total Industry 28.4%

Next Year's Segment Growth Rate -7.0%

Traditional Customer Buying Criteria Expectations Importance

1. Age Ideal Age = 2.0 47%

2. Price $18.00 - 28.00 23%

3. Ideal Position Pfmn 7.8 Size 12.2 21%

4. Reliability MTBF 14000-19000 9%

Perceptual Map for Traditional Segment

Top Products in Traditional Segment

NameMarket Share

Units Sold to Seg

Revision Date Stock Out

Pfmn Coord

Size Coord

List Price MTBF

Age Dec.31

Promo Budget

Cust. Aware- ness

Sales Budget

Cust. Access- ibility

Dec. Cust. Survey

Daze 20% 2,120 10/14/2015 YES 8.3 11.7 $28.00 19000 1.39 $2,300 100% $1,718 60% 38

Eat 18% 1,930 7/31/2015 YES 7.8 12.2 $23.50 14000 2.12 $1,400 100% $3,000 83% 68

Cake 17% 1,818 7/30/2015 YES 6.9 13.4 $22.00 17250 1.92 $1,400 100% $2,500 75% 55

Baker 17% 1,758 3/5/2015 YES 7.7 12.7 $23.00 19000 2.38 $2,000 98% $600 31% 43

Fast 12% 1,267 8/10/2015 6.5 13.5 $25.00 14000 2.10 $1,500 95% $1,500 50% 32

Able 10% 1,084 8/18/2016 6.1 14.0 $23.00 19000 3.54 $800 59% $800 37% 10

Bid 2% 261 2/27/2012 YES 8.0 12.0 $27.00 19000 5.70 $0 27% $0 31% 6

Agape 2% 228 8/2/2014 6.1 12.0 $30.00 19000 4.00 $500 19% $200 37% 2

Adam 0% 37 9/6/2015 12.0 14.2 $30.00 23000 1.62 $500 29% $500 37% 0




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Low End Market Segment Analysis

C45998Round: 4

December 31, 2015

Low End Statistics Total Industry Unit Demand 13,949




Low End Customer Buying Criteria Expectations Importance

1. Price $13.00 - 23.00 53%




Perceptual Map for Low End Segment

Top Products in Low End Segment

NameMarket Share

Units Sold to Seg


Pfmn Coord

Size Coord

List Price MTBF

Age Dec.31

Promo Budget

Cust. Aware- ness

Sales Budget


Dec. Cust. Survey

Ebb 29% 3,982 1/29/2012 YES 3.0 17.0 $15.25 12000 8.60 $1,400 100% $3,000 82% 56

Feat 19% 2,713 12/23/2014 YES 3.4 16.6 $16.00 12000 4.81 $1,700 97% $1,700 66% 43

Bead 13% 1,850 6/15/2013 3.2 16.8 $17.00 17500 5.57 $800 56% $700 34% 27

Dell 13% 1,773 10/20/2016 3.0 17.0 $20.50 15500 8.60 $2,300 100% $1,718 55% 22

Acre 12% 1,622 5/26/2015 YES 3.8 16.3 $17.00 15000 3.28 $800 61% $800 60% 27

Cedar 6% 799 7/14/2013 2.7 17.3 $22.00 12000 5.53 $1,400 88% $1,400 77% 11

Aron 5% 655 2/3/2015 3.7 16.3 $20.00 15000 0.91 $800 40% $800 60% 11

Able 2% 220 8/18/2016 6.1 14.0 $23.00 19000 3.54 $800 59% $800 60% 4

Cake 1% 162 7/30/2015 YES 6.9 13.4 $22.00 17250 1.92 $1,400 100% $2,500 77% 3

Fast 1% 90 8/10/2015 6.5 13.5 $25.00 14000 2.10 $1,500 95% $1,500 66% 1

Eat 0% 62 7/31/2015 YES 7.8 12.2 $23.50 14000 2.12 $1,400 100% $3,000 82% 0

Baker 0% 21 3/5/2015 YES 7.7 12.7 $23.00 19000 2.38 $2,000 98% $600 34% 0




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High End Market Segment Analysis

C45998Round: 4

December 31, 2015

High End Statistics Total Industry Unit Demand 4,656




High End Customer Buying Criteria Expectations Importance




4. Price $28.00 - 38.00 9%

Perceptual Map for High End Segment

Top Products in High End Segment

NameMarket Share

Units Sold to Seg


Pfmn Coord

Size Coord

List Price MTBF

Age Dec.31

Promo Budget

Cust. Aware- ness

Sales Budget


Dec. Cust. Survey

Exotic 27% 1,279 6/12/2015 12.6 7.4 $38.00 25000 0.96 $2,000 66% $2,000 78% 60

Dixie 18% 847 11/23/2015 12.2 7.9 $38.00 24000 1.11 $2,100 100% $1,718 64% 52

Fake 17% 811 3/2/2015 11.1 8.9 $38.00 22000 1.38 $1,900 91% $1,900 81% 24

Cid 14% 665 6/29/2015 11.2 8.4 $38.20 24000 1.68 $1,400 100% $2,600 60% 28

Echo 12% 573 10/31/2016 10.5 9.5 $38.00 25000 2.58 $1,430 100% $2,500 78% 16

Fist 10% 446 9/17/2015 11.3 9.3 $38.00 23000 1.37 $1,800 97% $1,900 81% 26

Dust 0% 22 6/18/2015 7.8 7.0 $33.00 19000 0.53 $2,100 71% $1,964 64% 1

Dune 0% 5 10/21/2015 7.8 6.8 $33.00 19500 1.23 $2,100 100% $1,718 64% 0

Daze 0% 4 10/14/2015 YES 8.3 11.7 $28.00 19000 1.39 $2,300 100% $1,718 64% 0

Bid 0% 3 2/27/2012 YES 8.0 12.0 $27.00 19000 5.70 $0 27% $0 13% 0




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Performance Market Segment Analysis

C45998Round: 4

December 31, 2015

Performance Statistics Total Industry Unit Demand 3,945




Performance Customer Buying Criteria Expectations Importance



3. Price $23.00 - 33.00 19%


Perceptual Map for Performance Segment

Top Products in Performance Segment

NameMarket Share

Units Sold to Seg


Pfmn Coord

Size Coord

List Price MTBF

Age Dec.31

Promo Budget

Cust. Aware- ness

Sales Budget


Dec. Cust. Survey

Edge 23% 894 8/23/2015 13.0 13.5 $33.00 27000 1.36 $1,450 100% $3,000 72% 66

Dot 17% 682 9/21/2015 13.8 13.0 $33.00 26000 1.29 $2,100 100% $1,718 75% 49

Doom 16% 645 6/30/2015 13.7 13.0 $33.00 26000 0.92 $2,100 90% $1,718 75% 48

Foam 15% 588 8/8/2015 12.2 13.8 $32.75 27000 1.51 $1,800 98% $1,800 48% 44

Coat 12% 482 6/30/2016 11.4 14.6 $33.00 27000 3.26 $2,000 100% $3,000 60% 28

Bold 10% 376 5/18/2015 12.6 13.8 $32.00 27000 1.98 $1,000 59% $500 13% 25

Aft 4% 176 1/1/2015 11.4 13.9 $30.00 25000 3.02 $500 27% $200 16% 10

Adam 3% 102 9/6/2015 12.0 14.2 $30.00 23000 1.62 $500 29% $500 16% 8




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Size Market Segment Analysis

C45998Round: 4

December 31, 2015

Size Statistics Total Industry Unit Demand 3,885




Size Customer Buying Criteria Expectations Importance




4. Price $23.00 - 33.00 9%

Perceptual Map for Size Segment

Top Products in Size Segment

NameMarket Share

Units Sold to Seg


Pfmn Coord

Size Coord

List Price MTBF

Age Dec.31

Promo Budget

Cust. Aware- ness

Sales Budget


Dec. Cust. Survey

Dune 28% 1,096 10/21/2015 7.8 6.8 $33.00 19500 1.23 $2,100 100% $1,718 70% 43

Egg 28% 1,095 10/23/2015 YES 6.8 6.6 $33.00 21000 1.26 $1,450 100% $3,000 75% 84

Fume 16% 631 6/30/2015 5.9 7.3 $33.00 18000 1.51 $1,500 86% $1,500 40% 27

Buddy 10% 389 6/6/2015 6.1 7.6 $32.00 21000 1.94 $500 21% $300 10% 15

Cure 7% 258 8/13/2015 6.2 7.7 $33.50 16500 1.84 $1,400 86% $1,500 35% 16

Dust 6% 232 6/18/2015 7.8 7.0 $33.00 19000 0.53 $2,100 71% $1,964 70% 27

Fame 4% 166 7/29/2015 YES 7.0 6.3 $33.00 19000 0.42 $0 25% $0 40% 22

Agape 1% 19 8/2/2014 6.1 12.0 $30.00 19000 4.00 $500 19% $200 11% 0




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Market Share Report

C45998Round: 4

December 31, 2015

Actual Market Share in Units Trad Low High Pfmn Size TotalIndustry Unit Sales

10,504 13,949 4,656 3,945 3,885 36,939

% of Market 28.4% 37.8% 12.6% 10.7% 10.5% 100.0% Able 10.3% 1.6% 3.5%Acre 11.6% 4.4%Adam 0.4% 2.6% 0.4%Aft 4.5% 0.5%Agape 2.2% 0.5% 0.7%Aron 4.7% 1.8%Total 12.8% 17.9% 7.1% 0.5% 11.2% Baker 16.7% 0.1% 4.8%Bead 13.3% 5.0%Bid 2.5% 0.1% 0.7%Bold 9.5% 1.0%Buddy 10.0% 1.1%Total 19.2% 13.4% 0.1% 9.5% 10.0% 12.6% Cake 17.3% 1.2% 5.4%Cedar 5.7% 2.2%Cid 14.3% 1.8%Coat 12.2% 1.3%Cure 6.6% 0.7%Total 17.3% 6.9% 14.3% 12.2% 6.6% 11.3% Daze 20.2% 0.1% 5.8%Dell 12.7% 4.8%Dixie 18.2% 2.3%Dot 17.3% 1.9%Dune 0.1% 28.2% 3.0%Doom 16.3% 1.8%Dust 0.5% 6.0% 0.7%Total 20.2% 12.7% 18.9% 33.6% 34.2% 20.1% Eat 18.4% 0.4% 5.4%Ebb 28.6% 10.8%Echo 12.3% 1.6%Edge 22.7% 2.4%Egg 28.2% 3.0%Exotic 27.5% 3.5%Total 18.4% 29.0% 39.8% 22.7% 28.2% 26.6% Fast 12.1% 0.7% 3.7%Feat 19.4% 7.3%Fist 9.6% 1.2%Foam 14.9% 1.6%Fume 16.2% 1.7%Fake 17.4% 2.2%Fame 4.3% 0.5%Total 12.1% 20.1% 27.0% 14.9% 20.5% 18.2%

Potential Market Share in Units Trad Low High Pfmn Size TotalUnits Demanded

10,504 13,949 4,656 3,945 3,885 36,939

% of Market 28.4% 37.8% 12.6% 10.7% 10.5% 100.0% Able 8.1% 1.5% 2.9%Acre 12.8% 4.8%Adam 0.3% 2.6% 0.4%Aft 4.5% 0.5%Agape 1.7% 0.4% 0.5%Aron 4.4% 1.7%Total 10.0% 18.8% 7.1% 0.4% 10.7% Baker 18.8% 0.1% 5.4%Bead 12.6% 4.7%Bid 2.2% 0.1% 0.6%Bold 9.5% 1.0%Buddy 9.0% 1.0%Total 21.0% 12.7% 0.1% 9.5% 9.0% 12.8% Cake 20.3% 1.3% 6.3%Cedar 5.4% 2.1%Cid 14.3% 1.8%Coat 12.2% 1.3%Cure 6.1% 0.6%Total 20.3% 6.8% 14.3% 12.2% 6.1% 12.1% Daze 20.9% 0.1% 6.0%Dell 12.1% 4.6%Dixie 18.2% 2.3%Dot 17.3% 1.8%Dune 0.1% 25.0% 2.6%Doom 16.3% 1.7%Dust 0.5% 5.7% 0.7%Total 20.9% 12.1% 18.9% 33.6% 30.8% 19.7% Eat 18.5% 0.4% 5.4%Ebb 29.3% 11.1%Echo 12.3% 1.6%Edge 22.7% 2.4%Egg 35.0% 3.7%Exotic 27.5% 3.5%Total 18.5% 29.8% 39.8% 22.7% 35.0% 27.6% Fast 9.1% 0.6% 2.8%Feat 19.3% 7.3%Fist 9.6% 1.2%Foam 14.9% 1.6%Fume 14.6% 1.5%Fake 17.4% 2.2%Fame 4.1% 0.4%Total 9.2% 19.9% 27.0% 14.9% 18.8% 17.1%




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Perceptual Map

C45998Round: 4

December 31, 2015

Perceptual Map for All Segments

AndrewsName Pfmn Size Revised

Able 6.1 14.0 8/18/2016

Acre 3.8 16.3 5/26/2015

Adam 12.0 14.2 9/6/2015

Aft 11.4 13.9 1/1/2015

Agape 6.1 12.0 8/2/2014

Aron 3.7 16.3 2/3/2015

BaldwinName Pfmn Size Revised

Baker 7.7 12.7 3/5/2015

Bead 3.2 16.8 6/15/2013

Bid 8.0 12.0 2/27/2012

Bold 12.6 13.8 5/18/2015

Buddy 6.1 7.6 6/6/2015

ChesterName Pfmn Size Revised

Cake 6.9 13.4 7/30/2015

Cedar 2.7 17.3 7/14/2013

Cid 11.2 8.4 6/29/2015

Coat 11.4 14.6 6/30/2016

Cure 6.2 7.7 8/13/2015

DigbyName Pfmn Size Revised

Daze 8.3 11.7 10/14/2015

Dell 3.0 17.0 10/20/2016

Dixie 12.2 7.9 11/23/2015

Dot 13.8 13.0 9/21/2015

Dune 7.8 6.8 10/21/2015

Doom 13.7 13.0 6/30/2015

Dust 7.8 7.0 6/18/2015

ErieName Pfmn Size Revised

Eat 7.8 12.2 7/31/2015

Ebb 3.0 17.0 1/29/2012

Echo 10.5 9.5 10/31/2016

Edge 13.0 13.5 8/23/2015

Egg 6.8 6.6 10/23/2015

Exotic 12.6 7.4 6/12/2015

FerrisName Pfmn Size Revised

Fast 6.5 13.5 8/10/2015

Feat 3.4 16.6 12/23/2014

Fist 11.3 9.3 9/17/2015

Foam 12.2 13.8 8/8/2015

Fume 5.9 7.3 6/30/2015

Fake 11.1 8.9 3/2/2015

Fame 7.0 6.3 7/29/2015




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HR/TQM Report

C45998Round: 4

December 31, 2015

HUMAN RESOURCES SUMMARY

Andrews Baldwin Chester Digby Erie Ferris

Needed Complement 447 353 367 1,094 593 736

Complement 447 211 246 1,094 593 721

1st Shift Complement 255 209 206 807 297 473

2nd Shift Complement 192 2 40 287 296 248

Overtime% 0.2% 68.0% 58.9% 0.0% 0.0% 3.1%

Turnover Rate 7.7% 16.8% 12.7% 8.2% 6.8% 7.5%

New Employees 250 35 110 240 190 54

Separated Employees 0 380 0 0 0 28

Recruiting Spend $750 $0 $4,000 $2,500 $5,000 $2,000

Training Hours 60 0 80 40 80 70

Productivity Index 103.4% 100.0% 100.6% 106.9% 112.3% 102.7%

Recruiting Cost $438 $35 $552 $841 $1,142 $163

Separation Cost $0 $1,900 $0 $0 $0 $140

Training Cost $536 $0 $394 $875 $949 $1,009

Total HR Admin Cost $974 $1,935 $945 $1,716 $2,091 $1,312

Labor Contract Next Year

Wages $25.53 $25.53 $25.53 $25.53 $25.53 $25.53

Benefits 2,500 2,500 2,500 2,500 2,500 2,500

Profit Sharing 2.0% 2.0% 2.0% 2.0% 2.0% 2.0%

Annual Raise 5.0% 5.0% 5.0% 5.0% 5.0% 5.0%

Starting Negotiation Position

Wages

Benefits

Profit Sharing

Annual Raise

Ceiling Negotiation Position

Wages

Benefits

Profit Sharing

Annual Raise

Adjusted Labor Demands

Wages

Benefits

Profit Sharing

Annual Raise

Strike Days

TQM SUMMARY Andrews Baldwin Chester Digby Erie FerrisProcess Mgt Budgets Last YearCPI Systems $200 $1,000 $0 $0 $2,000 $1,100Vendor/JIT $200 $200 $0 $0 $2,000 $1,300Quality Initiative Training $200 $200 $0 $0 $2,000 $750Channel Support Systems $200 $200 $700 $900 $2,000 $900Concurrent Engineering $200 $500 $1,500 $900 $2,000 $1,800UNEP Green Programs $200 $200 $0 $900 $2,000 $1,100 TQM Budgets Last YearBenchmarking $200 $200 $0 $900 $2,000 $1,300Quality Function Deployment Effort $200 $200 $1,000 $900 $2,000 $1,600CCE/6 Sigma Training $200 $200 $0 $900 $2,000 $1,300GEMI TQEM Sustainability Initiatives $200 $200 $0 $900 $2,000 $500Total Expenditures $2,000 $3,100 $3,200 $6,300 $20,000 $11,650 Cumulative ImpactsMaterial Cost Reduction 0.00% 0.09% 0.00% 0.32% 5.86% 2.01%Labor Cost Reduction 0.00% 0.03% 0.00% 0.22% 7.22% 1.77%Reduction R&D Cycle Time 0.00% 0.19% 22.58% 8.66% 30.30% 29.34%Reduction Admin Costs 0.00% 0.00% 0.00% 5.60% 47.54% 37.07%Demand Increase 0.00% 0.00% 0.38% 1.78% 7.69% 3.45%




rd 4-998

Documents

segment growth

top products

capstone courier

simidc45998

awarebudget

awarebudget

perceptual

total industry