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India’ Growth Story

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India seeing growth ratessignificantly above 3% by 2050

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Next 10 year Indian Economy

growing by 4 timesEducation sector to grow 5.7 times

Domestic pharma and health care- 6 times

Media and entertainment 5 timesOrganised retail 6.3 times

Automobile sector 4.8 times

Urban premium housing 6.5 times

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Key risk to achieve and managing

this growth

The income disparity levels in India are amongst thehighest in the world.

Individuals in BRIC countries are still likely to bepoorer on an average than individuals in the G6

economies

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It is important that the Bottom of

the pyramid participates in the

growth process.

INCLUSIVE GROWTH – GROWTH OF ALL

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riple Bottom Line and CSR

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CSR that commensurate with thechanges and challenges the growth

brings in.

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CSR ISDemonstration of

- a commitment to society’s values,

- contribute to society’s social goals

- environmental goals and

- economic goals

-- through action

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CSR FOCUS PEOPLE

PLANET

PROFIT “TRIPLE BOTTOM LINE”

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ACTUAL STAKEHOLDERS OF COMPANIES

• GOVT. AGENCIES

SHAREHOLDERS

CONSUMERS SUPPLIERS

• EMPLOYEES

• COMMUNITY/CITIZENS

ENVIRONMENT

COMPANY

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Three kinds of Indian companies when it comes tocorporate responsibility:

Big Indian multinational corporations that haveproper corporate Responsibility mechanisms in place

Large national companies that appreciate the value of corporate Responsibility but have no inherent

structures to show for it The many small and medium-sized enterprises that

are doing only Piecemeal work

Companies & CSR

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Did you know that….

• A paper company manufactures paper from waste cloth to reduce the use of pulp from trees

• A Chemical manufacturer has protected the largest stretch of mangrovesalong Mumbai’s coast

• A software company has developed a special call receiving software for 1098-Childline , India’s national helpline for children in distress

• An FMCG company is working to protect and conserve endangered plantspecies in India through re-forestation programmes

• A construction company (in Mumbai) posted a 60 % profit in 2010 amountingto Rs.1400 cr. and did not do any activity to benefit society

• Don’t Drink and Drive is the CSR campaign of a leading company that makesalcoholic beverages

• A drug manufacturer in India provides gifts and vacations abroad to doctorswho prescribe its products.

• A power generating company is the highest CO2 emitter in India

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Times Foundation

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Observations

51% 509 Companies reporting their CSR activities in either the AnnualReport or Website

2% 21 Companies have published a separate Sustainability Report

3% 30 out of 1000 companies have reported the amount spent on CSR

10% 107 out of 1000 companies are doing CSR through a trust or

foundation

90% More than 90% high impact companies have no separate environment

report

40% Widely done CSR area is Education followed by Healthcare and Rural

upliftment.

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Observations…. All PSU’s undertake a basic minimum level of CSR based on mandatory

regulations (e.g. relating to employment)

Individual companies that are part of a larger group do not list their individual CSR

activities; the same CSR activities are listed for all companies of a Group

Poor performing Sectors- Construction, Entertainment and Media, Mining, Retail

Best Sectors- Banking, Software, FMCG, Paper

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“Every company harms theenvironment!” ( Just as an

individual does)

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Sustainable Development – environmental protection

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A Heap of used Water Bottles

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What should corporate do

The whole society is looking atcorporate and almost staring at them

as polluters

Corporate should have record of theircarbon footprint and disclose how dothey deal with that

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For those companies which disrespect theenvironment or living beings, we, as

responsible citizens, need to individually and

collectively, reward or penalise them through

our voices and our wallets.

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Just 2% sti l l bel ieved that the only business of

business is business.

Do more, say the people

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Social development

Focus on nation building

Rural development

EmploymentEducation for all

Health for all

Community support

women's’ empowerment, girl child

Capacity Building – skill development, training

Community Development – education, health, poverty

Social Challenges

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Dr Reddy’s Foundation "Everyone has a purpose in life and a unique talent to

give to others. And when we blend this unique talent with service to others, we experience the ecstasy and

exultation of own spirit, which is the ultimate goal of all goals."

- Dr. Anji Reddy

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ITC has won the prestigious

Corporate Social Responsibility

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Closing Statement… Enlightened businesses worldwide, small and large, have

begun to realise that responsible practices enhance

profitability and ensure long term survival. Companies not

doing CSR will not survive –it’s only a question of when

For those companies which disrespect the environment or

living beings, we, as responsible citizens, need toindividually and collectively, reward or penalise them

through our voices and our wallets.

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Golden Peacock Global Award for corporate social

responsibility (CSR) This award has been showered forCoca Cola India's contribution towards its efforts incommunity development - for replenishment of ground

water and setting a target of year to reach a "net zero"balance with respect to groundwater usage.

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The New Red, White & Blue Front lines of a green revolution.

http://www.google.com/pagead/iclk?sa=l&ai=BPCLGZUcWR76yMJKghAPVlKnGCbSk5iuc2MaWA-Tup6oT8IQOEAIYAigDOAFQ9pCR9wFgydakhrSjoBegAZbh-P0DqgEgR0dMRytHR0xHOjIwMDUtNDUrR0dMRzplbitHR0xHOk7IAQHIAtzalAHZA6DNgA5lPCXB&num=2&adurl=http://tracking.searchmarketing.com/click.asp?AID=73942346




http://www.youtube.com/watch?v=S_bgP3ASUM4






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Top-Rated Companies for

Social Responsibility Reliance Industries and two Tata Group firms – Tata

Motors and Tata Steel – are the country’s mostadmired companies for their corporate social

responsibility initiatives in the field of education,environment conservation and public health,according to a Nielsen survey.

Under its Corporate Service Corps (CSC) programme,

IBM joined hands with the Tribal DevelopmentDepartment of Gujarat for a development projectaimed at upliftment of tribals in the Sasan area of Girforest.

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Top-Rated Companies for

Social Responsibility Towards curbing of carbon footprints at office, 2010 witnessed

various initiatives including application of renewable energy technologies, moving to paperless operations, and recognition of environmental standards.

Financial organizations— where paper usage is comparatively higher than other sectors—including HSBC India, Max New

York Life and Standard Chartered Bank continued with the year-before’s resolution of asking their customers to shift to e-statements and e-receipts.

Telecom operators including Airtel, Aircel, Vodafone and Idea,too, pushed their efforts to shift as many customers to e-bill andsave paper.

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CHANNELS OF IMPLEMENTING

CSR In-house team

Trust or Foundation as an independent arm of thecompany

Non-Governmental Organization (NGO) Industry consortia

Collaboration with on-going Government programme

Public- Private partnership.

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Some suggestion…………….. 1) Minimum annual CSR expenditure

Every company must spend a minimum of 0.2% of its saleson CSR activities (i.e. Rs. 20 Lakhs per Rs. 100 Crores)

2) Reporting

A Corporate Sustainability section to be included in the Annual Report and preferably a separate CorporateSustainability Report (as per the Global Reporting

Initiative framework) to be published.

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CSR linked to the skills of a company

CSR linked to the location of a company

Create inclusive employment

Ensure responsible behavior in supply chain

Use core competence

Link CSR to government’s development plans

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“Sarve bhavantu sukhinah:

Sarve santhu niramayaaha: /

Sarve badraani pasyantuMa kaschith dhukha baag bhavet // ”

“Let all people be happy

Let all live with complete good health

Let all know what is good and what is not sogood

Let no body be subjected to troubles”

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