rbs marketer -affiliate marketing
DESCRIPTION
The ABCs of Affiliate Marketing. Why be an affiliate marketer, how to get started, how to promote the productsTRANSCRIPT
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Affiliate Marketing
RSB Women’s Professional Network GroupAugust 17, 2010Esther Ohayon
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Agenda
• What is Affiliate Marketing
• What is the Advantage To the Website Owner
• What is the Advantage to Online Merchant
• How do you get started
• How do you make money?
• How do you promote the product?
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What Is Affiliate Marketing?
• It’s a revenue sharing venture between a website owner and an online merchant
• Online merchant (website owner) helps sell the vendor’s products by sending people to vendor’s website to buy
• Once the customer buys the merchant gets a commission
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Affiliate Marketing Process
Independent
website owner
or merchant
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Advantage-Website Owner
• A great way to monetize his site & earn commission
• Offer an extra service to his readers– Especially if the affiliate product is complementary
to his
• Use his reputation and traffic wisely
• Create another reason to come to his site – What’s new
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Advantage-Online Merchant
• Low cost venue to advertise his products
• Different affiliates are working for him all over the internet marketing to different audiences
• He’s built a sales team without expanding his company or expenses
• Each commission is a % of sales
– Low risk investment
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More Exposure to Social Media
• Affiliates have: – Blogs– Participate in Online Chats– RSS Feeds– Video Sharing –You Tube– Social Networks –Face Book, Twitter, Linked In– Message Boards/Forums/Photo Sharing– Podcasts– Wikipedia
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Before You Become an Affiliate
• Research the market
• Find something with a lot:
– Competition
– Traffic
– With a lot people interested in buying
• Complimentary to your product or service
• Get into a niche with multiple products
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Before You Become an Affiliate
• Check out Click Bank to sell digital products
• Research the vendor company carefully
– They should have a customer service dept
– Call them and ask all your questions
• Only refer quality products
• Will this product help your readers meet their goals?
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Buy the Product First
• Buy the product and use it before recommending it
– If you like it write a blog about why you like it and how to use it
– Your audience trusts you and are interested in your opinion
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What Do I Do When I Have the Product
• Embed the link on your website
• Use the link in:– Emails or newsletter to your readers
– Encourage your readers to visit the vendor website
– Put the link in an auto responder
– Write about the product’s benefit to your readers
• Create a sales letter promoting the product
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