1. Ad Analysis By:Danielle Rodeck, Rachel Bonvie, & Molly McKinnon

2. In 1902 George Draper Dayton created Dayton Dry GoodsCompany, today known as Target Corporation. Started in Minneapolis, Minnesota. First expansion in Rochester, Minnesota. Aim for good quality at a low price. Ronald Reagan awards Dayton-Hudson Foundation Arts andHumanities Medal of Honor for its giving back to the communityin 1983. Target is open in 49 states, every state but Vermont. 3. "Success is making ourselves useful in theworld, valuable to society, helping in lifting in the levelof humanity, so conducting ourselves that when wego the world will be somewhat better of our havinglived the brief span of our lives.George Draper Dayton 1918 The Dayton Foundation was started, promotesthe welfare of mankind anywhere in the world. Now known as the Target Foundation. 4. Crazy Target Lady, the woman that appears in Targets Black Friday ads.Target promotes a 2 day sale when most other stores only do 1 day.These ads are humorous and a spoof on the current extreme couponing trend.Everything you need for the holidays, you can find at Target. 5. FunnyMemorableTarget brand -logo- in every adBrand colorsBrand setting 6. According to company literature, the Target name and red and white bulls- eye logo were selected for their visual impact and the underlying message that the stores would be aimed at offering customers the best prices. 7. Holiday shoppersExtreme couponersMothers & FathersGrandparentsShoppers with children to buy for 8. You are not just buying a product, you are buying anValues Give backOrigin Made in USAThe Gold StandardSpirit AdsOriginal Give back to customers, give back to community 9. Target and its visual metaphor logo is aimed at offering customers the best prices.Targets 2 day sale ads are aimed at all forms of holiday shoppersApproaches include: Values, Origin, Gold Standard, Spirit, Original 10. http://corporate.target.c om/about/history/Target- through-the-yearshttp://www.referencefor business.com/history2/50/ Target-Stores.html