rbkartworks the communication shift
DESCRIPTION
Understanding the Essential Shift in Communication from the industrial model to the now social model.TRANSCRIPT
Social Media:Understanding the Essential Shift in Communication
Industrial Media
Mass Media: Newspapers, televison, film
Specific Skills and Training
Significant resources
Lag in communicationand unalterable
The Catalyst
Online Social Media (Web 2.0)
Interactive sharingInter-operability
User-centered designCollaboration
Allowing: Search, links, authoring,
tags (Categorizing) , Signals to Broadcast
Distributed through social interaction
No Skills and training required
Little to no resources needed
Communication almost instantand alterable
Social Media
The Essential Shift
v.s.
One-to-many Many-to-many
The New Culture
The Empowered Individual
The Involved Consumer
Research and Share
Network and Connect
Publish and Broadcast
Business Adaptation
v.s.
Watchers 52% watched YouTube, 42% Blogs, 19% podcasts
Sharers 29% used social media, 28% tagged content, 21% shared content
Commenters 32% rated product, service or person, 30% commented on product, and 22% commented on news group or site.
Producers 12% created or worked on a blog, 11% remixed content
CuratorsPeople who have edited a wiki - moderated forum
The Audience
The Tools Available
CommunicationBlogs
Micro Blogging
Networking
Events
CollaborationWikisBookmarkingNews
MultimediaPortfoliosVideosLivecasting
Reviews/OpinionsProductBusinessQ&A
LinkedInWebsite Blog Twitter
Being Found, Being Consistent
Have a goal and then develop a strategy incorporating social media.
Readiness
A check on whether you - or your organization - are prepared to engage with social media.
#1 Tip
One step at a time. Learn one, learn it well, and then add another.
