Media Report Redlands Bicycle Classic

April 6-10, 2016

1. Print Media Value:

• 22 ¼ page ads in Redlands Daily Facts $5500 • 10 ¼ page ads in SB Sun $6500 • REDLANDS magazine cover story: 20,000 circulation,

inclusion in Facts (6000) $15,000 • Online Sun/Facts banner ads with RBC landing page on website • 30,000 double sided full color School Duel flyers, distributes in

Redlands Unified School District and inserted in Redlands Daily Facts $4500 • Full page story in Inland Empire Magazine: 50,000 circulation $4000

2. Radio: 3/10-4/6

• KOLA: 75 :30 sec commercials Mon-Sun 6a-12m $11,500 • KCAL: 75 :30 sec commercials Mon-Sun 6a-12m $7,500 • KFRG: 30 :15 promotional announcements $3000 • KHTI: 50 :30 sec commercials Mon-Sun 6a-12m $6,250 • KGGI: 50 :15 sec PSA announcements Mon-Sun 6a-12m $5000 • KTDD/Fox Sports: 50 :30 sec commercials Mon-Sun 6a-7pm $2,500 • KFNY/News: 50 :30 sec commercials Mon-Sun 6a-7pm $2,500 • Combined reach of 1.8 million listeners

3. Digital:

• Redlands Classic.com: 240,000 page views, 38,000 unique users • Live Streaming/Video packages: 74,000 unique users over 5 days all locations • Instagram followers: 2727 • Face Book page likes: 4517 • Twitter followers: 4276

4. Print:

• 500 14x 17 posters with general info • 100 14x17 posters for school duel • Criterium info flyers 500 • 10,000 5x6” flyers distributed throughout city with posters

5. Outdoor:

• One full size 14’x48’ digital freeway board I-10/Tippecanoe exit $8000 • 5 week total impressions both east/west view:

6. Other:

• (2) 20’ banners across Cajon Street and Citrus Ave for 4 weeks total 3500 daily traffic count *based on retail purchase price of media