brand manual

2 0 1 1

TM

fruit chews

TM

fruit chews

logo

The logo in full color has 4 colors. There is a 2 color option that consists of only green and black. The black and white options are just as exciting because of the fun shapes.

TM

fruit chews

TM

fruit chews

TM

fruit

chew

s

fruit

chew

s

color

The three main colors consist of bright green, pink and red. Black, white and gray will be accent colors and will be used for advertisements, web pages and other marketing items.

Pantone 382 C

Pantone 187 C

Pantone 191 C

CMYK: 29-0-100-0 RGB: 193-216-47

Pantone 187 C

Pantone 191 C

CMYK: 0-100-79-20RGB: 196-18-48

CMYK: 0-76-38-0RGB: 241-100-119

slogan

“Party in your mouth” is the only slogan that the Razzle-bucket brand will use. It creates a visual in ones mind of something exciting, fun and delicious. Your taste buds will not be asleep. :)

party in YOUR mouth.

TM

fruit chews

party in

YOUR mouth.

party in

YOUR mouth.

typeface

Lt Chickenhawk- No caps

The quick brown fox jumps over the lazy dog.

The main typeface is Lt Chickenhawk. This font does not have caps as an option. Bold and italics will not be used with this typeface. The secondary typeface will be different versions of Helvetica; including light and bold.

Helvetica Light

aA bB cC dD eE fF gG hH iI jJ kK lL mM nN oO pP qQ rR sS tT uU vV wW xX yY zZ

Helvetica Bold

aA bB cC dD eE fF gG hH iI jJ kK lL mM nN oO pP qQ rR sS tT uU vV wW xX yY zZ

images

All images will either be combined with hand drawn doodles or will just be doodles by themselves. The same color scheme will be used.

extra stuff

The “r” will be a symbol used on the individual candy wrappers. This is what a coupon would look like using the color scheme and logo.

Buy

one

get o

ne fr

ee!