FerrariRazan, Shaikha, Mais, and Hassan

The year the brand was established

Driver Luigi Chinetti was the first to import Ferrari cars to the U.S. in the late 1940s, including the first highway Ferrari, the 166 Inter. It was established in 1950.

The different products they have

2000 360 Spider 2000 550 Brachetta 2002 575M Maranello 2002 Enzo Ferrari 2003 Challenge Stardale 2004 612 Scaglietti 2004 F430 2005 Superamerica 2005 F430 Spider 2007 430 Scuderia 2007 612 Sessanta 2007 599 GTB Fiorano 2008 Scuderia Spider 16M

GT Sport Prototypes 2000 360

Challenge 2002 360 GT 2003 575 GTC 2004 360 GTC 2005 FXX 2006 F430 GTC 2006 F430

Challenge

Historical Development - 1950

Historical Development - 1990

Historical Development - 2004

Historical Development - 2012

The First and Only Head Office The first head office for Ferrari is in a town in

northern Italy near Bologna, Maranello. It is there since the 1940s, meaning Enzo Ferrari didn’t change the place of the factory since the beginning. This building houses more than three thousand workers at more than two hundred fifty thousand metres. Enzo Ferrari was in the Scuderia Ferrari headquarters in Via Trento Treasto in Modena. But, he chose to go to Maranello because he said in his memories that he owned a piece of land in the area where the factory is today. This means he had the factory in the piece of land he owned in Maranello.

Head Office

TNC Locations

There are many countries that have the Transnational Cooperation Ferrari. Most of North America, the United Kingdom, Most of the Middle East countries, Japan, China, and a lot more of East Asia have it. Israel, Russia, Turkey, Netherlands, Denmark, Finland, Sweden, France, Monaco, Belgium, Luxembourg, Italy, Spain, Portugal, Austria, Greece, Germany, Czech Republic, Poland, Romania, Russia, Slovenia, and Switzerland also have Ferrari.

Ferrari Dealership in Qatar

The First Production

As said before, the first production of a car was by Enzo Ferrari himself whilst working on a 12 cylinder engine which the company is now famous for. He was the first to drive it out of the building gates.

First Production

Countries Still Producing

Ferrari now makes their cars mainly in sites in Italy and Germany. In Italy they do it in a site called St. Louis. They are the most two countries where it’s produced. There are around 45 Ferrari factories in Italy.

Factory

Promoting Ideas

Ferrari mainly advertise their cars using luxury furnished dealerships which is a big attraction to many of the buyers. Also, they use shows to highlight their speed like Top Gear, which also attracts buyers. Further on, there is there website which is very appealing and gives us an extraordinary idea about Ferrari and their quality of cars. Finally, racing plays a huge role in showing off the car; it’s quality and speed.

Top Gear

“It's because racing is in the DNA of Ferrari. Enzo Ferrari created the (Ferrari) cars for racing,” says Tardivel. “Racing is the soul of Ferrari,” he adds. “It's because racing is in the DNA of Ferrari. Enzo Ferrari created the (Ferrari) cars for racing,” says Tardivel. “Racing is the soul of Ferrari,” he adds.use racing is in the DNA of Ferrari. Enzo Ferrari created the (Ferrari) cars for racing,” says Tardivel. “Racing is the soul of Ferrari,” he adds.

Why It’s Been Successful

I think that this global issue brand has been more successful than others because it is high quality and it’s a fast sports car. The colors are bright and it’s unique, fancy, eye catching, showy and expensive. Also it’s a very beautiful car. Most men are interested in those things and most of the men like and want fast sports car. Also its attractive and it gets peoples attention.

Bibliography

"All Models." Ferrari. N.p., n.d. Web. 3 Oct. 2012. <http://www.ferrari.com/english/gt_sport%20cars/classiche/all_models/pages/granturismo.aspx>.

"APAC & MEA." APAC & MEA. N.p., n.d. Web. 03 Oct. 2012. <http://www.ferrari.com/english/about_ferrari/ferrari_today/locations/apac-mea/Pages/apac.aspx>.

"EUROPE." EUROPE. N.p., n.d. Web. 03 Oct. 2012. <http://www.ferrari.com/english/about_ferrari/ferrari_today/locations/europe/Pages/europe.aspx>.

"FNA." FNA. N.p., n.d. Web. 03 Oct. 2012. <http://www.ferrari.com/english/about_ferrari/ferrari_today/locations/fna/Pages/fna.aspx>.

"The Italian Stallion: A History Of Ferrari." About.com Exotic Cars. N.p., n.d. Web. 03 Oct. 2012. <http://exoticcars.about.com/od/overviewsofmaker1/p/FerrariHistory.htm>.

"Locations." Locations. N.p., n.d. Web. 03 Oct. 2012. <http://www.ferrari.com/english/about_ferrari/ferrari_today/locations/Pages/locations.aspx>.

"Scuderia Ferrari." Information about Ferrari. N.p., n.d. Web. 03 Oct. 2012. <http://www.globalmotorsport.net/f1/teams/ferrari/>.

Success