raymond
TRANSCRIPT
•The Raymond Group was incorporated in 1925
•The Raymond Shop is a premium retail store offering complete wardrobe solutions.
•Raymond is the world's largest producer of worsted suiting fabrics commanding over 60% market share in India
•They also convert these fabrics into suits, trousers and apparels that are exported to 55 countries in the world
1925 - Setup of The Raymond Woolen mill
1944: Lala Kailashpat Singhania took over The Raymond Woollen Mill
1950 - Setup of a new manufacturing activity
1958 - The first exclusive Raymond Retail showroom, King's Corner
1968 - Raymond setup a readymade garments plant at Thane.
1986 - Launch of "Park Avenue
1991 - A new manufacturing facility was set up
1996: Raymond's denim.
1999: Launch of "Parx“.
2002: Acquisition of ColorPlus
2007 Entered into Joint Venture
2007 Launch of new brands for women’s wear
•First to introduce polywool blend in India in 1959
•First to introduce Trovine, a cool fabric for the Indian summers in 1968
•First to introduce natural stretch worsted suitings
•Pioneer in development of machine washable wool
•First in the world to use nanotechnology
•First to develop super fine fabric such as lineage line, Renaissancance collection and chairman collection
•Launched in 1986
• Offers stylish and innovative wardrobe solutions to gentlemen for all their dressing needs ,be it business, evening ,leisure, travel or heritage wear.
• Most admired formal wear brand
• Park Avenue for woman-September 2007
Acquired by Raymond in 2002
Casual wear brand offering a range
of shirts,trousers ,knits,
survival gear
Color Plus Woman –
September 2007
• Launched in 1998
• A premium casual lifestyle brand
comprising a range of semi formal
blends and denim wear
• For customers who are looking
for dressing up for life beyond work
•A lifestyle brand providing the best
in contemporary international
style and luxury
•Offers a super premium range of
•suits, trousers , jackets,
shirts and accessories
•The designs are created in limited
•editions to maintain exclusivity
• Launched in 2007
• Value for money men’s wear brand
• Reflects style and manifests
orginality of todays fashion conscious and discerning
young professionals at an
affordable price•
Comprises of suits, shirts,trousers,jeans, t-shirts and accessories like ties,
handkerchiefsand socks
Zion
Ashley
Posh
Pixel
jambo
•Launched in 2006
•A stylish offering, children
in the age group of 4-12
can choose from a wide
range of clothes and accessories
Raymond is providing a wide range in different segments of market
Raymond gives a special discount coupon to its shareholders
Discounts to retailers
Purple Club Range – Rs.1440 – Rs. 2800
Innovation – Rs.1775 – Rs. 2070
Figured Fabrique – Rs.1620 – Rs.2250
Fine Matrix – Rs.1998 – Rs.2250
Purple Club – Rs.2499 – Rs. 2999
2 Ply Swing Chicks – Rs.1854 – Rs.2250
Linen Rich Stripes – Rs.1962 – Rs.2961
Diet Chinos – Rs.1998
•Ties –Rs.1278 – Rs.2250
•Belts – Rs.1098, Rs.1162, Rs.1260, Rs.1450
•Wallets – Rs.820, Rs.999, Rs.1098, Rs.1152
•Rings – Rs.2250
Girls Tops Shirts – Rs.2390+
Girls Jacket – Rs.999 – Rs.1399
Boys T-Shirt – Rs.399 – Rs.799
Boys Denim Jeans – Rs.899 – Rs.1099
PROMOTIONSPROMOTIONS
www.zappkid.com
http://www.colorplusonline.com
http://www.parkavenue.co.in
http://www.parx.co.in
http://www.raymondindia.com
Raymond Embryo Research Centre (1977)
First to introduce embryo transfer in India
•J.K. Trust Gram Vikas Yojana (1997)
A step to improve the quality of life in rural India
It had started many schools
A practice to improve literacy level of rural India
Smt. Sulochanadevi Singhania School, Thane-2
Raymond Rehabilitation Centre
Kailashpat Singhania School, Chindwara, M.P.
• Promotional Activity• Brand Ambassador• High Price
• Rivals
CONCLUSION
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