ray white property advisory
DESCRIPTION
Property AdvisoryTRANSCRIPT
BUSINESS PLAN
Provide professional and
appropriate advice to enable
VISION
“advancement through the
MISSION STATEMENT
“listen closely to our
customers so we provide the appropriate advice to enable
them to act with confidence“advancement through the
right advice”
customers so we provide the
right advice”
“that advice allows them to
advance with confidence”
BUSINESS PLAN
1. PRE COMMENCEMENT OF TRADING
2. FIRST 100 DAYS
3. FIRST 12 MONTHS
GOALS
3. FIRST 12 MONTHS
4. SWOT ANALYSIS
BUSINESS PLAN
1. PRE COMMENCEMENT OF TRADING
2. FIRST 100 DAYS
3. FIRST 12 MONTHS3. FIRST 12 MONTHS
4. SWOT ANALYSIS
OBJECTIVE 1Articulate business model and obtain Ray White support
BUSINESS PLAN
� Outline suggested business model and business plan
� Mutually determine preferred business services including overlaps and potential conflicts within existing business
� Define parameters of operations including ownership structures, inter-franchise relationships, geographical and service offering limitations, areas of opportunity and of conflict
� Obtain in principle approval to conduct ‘pre commencement of trading’ objectives
1. PRE COMMENCEMENT OF TRADING
BUSINESS PLAN
� Strategic
property advice
� Capital solutions
� Accommodation
agreements
� Strategic property advice
� Options analysis
� Divestment Strategy
Distressed asset
Mining Services
Receivership & Development
ServicesEnglobo Sales
Project Marketing
Government Services
Sales & Leasing
� Developer
management lot
sales
� Liquidation
advisory and
selling platform
� Private developer
services incl:
res land,
apartments, non
residential
� Advisory services
� Infrastructure
advisory eg.
Commonwealth
Games, Mary
River, QR
National
� Private trust and
developer advice
� Advisory services
to receivership
� Property
management � Property
management and
ancillary services
� Council
approvals
� EPCM
coordination
� Mining coy/land
owner negotiation
– research and
mining leases
� Distressed asset work outs/sales
� Transaction management
� Due Diligence services
� Contract negotiation
� Investment procurement
� Development management and feasibility analysis
selling platform
� Private owner
tenders
� Decommissioned
mining sites
� State Government
� Advisory services
to receivership
� Property
research
� Asset
management
� Strategic
disposal
� Council/State
intermediary
management
services
1. PRE COMMENCEMENT OF TRADING
OBJECTIVE 2Secure start up capital
BUSINESS PLAN
� Start up capital/equity contribution:� $20,000 per month payable to each partner Nick Bonifant and Partner
� $5,000 per month payable for business costs including administration, phones, insurance, licensing, stationery etc.
Full amount of equity contribution repaid from fee income at 80/20 (after franchise fee � Full amount of equity contribution repaid from fee income at 80/20 (after franchise fee paid):� 80% (reimbursed to RW) : 20% (retained by Advisory Services)
� Office accommodation provided at nil charge for first 12 months
� Seed capital underwritten for first 12 months only
� 10% equity in parent franchisee provided to seed capital provider
� Recourse limited to 80% of revenue earned
� Additional capital will only be required to enhance growth and must be agreed between the parties
1. PRE COMMENCEMENT OF TRADING
OBJECTIVE 3Conduct early market sounding for use of Ray White property advisory services
BUSINESS PLAN
� Nick Bonifant and Partner to approach potential clients and referral networks in confidence
� NB and Partner to obtain expressions of interest for property services to be providedprovided
� Ray White to conduct investigations with its clients to support advisory business
1. PRE COMMENCEMENT OF TRADING
• Complement the existing services offered by the Ray White group
1. Alignment
• Provide high calibre professional
OBJECTIVE 4Establish the business platform
BUSINESS PLAN
• Provide high calibre professional service to our customers
2. Professional
• Represent high standards and dependable performance
3. Integrity
• Promote culture of excellence 4. Excellence
1. PRE COMMENCEMENT OF TRADING
OBJECTIVE 5Establish administration systems and protocols
BUSINESS PLAN
� Existing Ray White administration services to be identified and integrated
� Establish protocols and migrate currently used systems into the business
� Resolve licensing, insurance and risk management processes� Resolve licensing, insurance and risk management processes
1. PRE COMMENCEMENT OF TRADING
BUSINESS PLAN
1. PRE COMMENCEMENT
2. FIRST 100 DAYS
3. FIRST 12 MONTHS
4. SWOT ANALYSIS
OBJECTIVE 1Establish initial two advisory streams - secure breakeven fee income for first 12 months
Receivership & Development Services Mining Services
BUSINESS PLAN
� Strategic property advice
� Options analysis
� Divestment strategy
� Distressed asset work outs/sales
� Transaction management
� Buy side and sell side due diligence
� Contract negotiation
� Investment procurement
� Development management and feasibility analysis
� Strategic property advice
� Capital solutions
� Accommodation agreements
� Property management and ancillary services
� Council approvals
� EPCM coordination
� Mining coy/land owner negotiation – research and mining leases
2. FIRST 100 DAYS
OBJECTIVE 2Establish relationships with key stakeholders in existing Ray White business
BUSINESS PLAN
� Nick Bonifant and Partner to be introduced to key stakeholders in the Ray White business
� Business Plan to be discussed with allied business streams and informed of compatible service offeringscompatible service offerings
2. FIRST 100 DAYS
OBJECTIVE 3Public awareness campaign
BUSINESS PLAN
� Awareness campaign implemented to announce major advisory service established in Ray White
� Actively promote professional business services via association with high profile clientsclients
� High value editorial to be secured promoting advisory business
� Service oriented EDM pieces sent to internal and external client bases
� Selective low cost promotion through industry associations eg. PIA, UDIA, Finance update newsletters
2. FIRST 100 DAYS
BUSINESS PLAN
1. PRE COMMENCEMENT
2. FIRST 100 DAYS
3. FIRST 12 MONTHS
4. SWOT ANALYSIS
OBJECTIVE 1FULL REPAYMENT OF SEED CAPITAL/EQUITY CONTRIBUTION
BUSINESS PLAN
� All capital advanced by Ray White has been repaid in full
3. FIRST 12 MONTHS
OBJECTIVE 2COMMENCE TRADING IN NEXT TWO BUSINESS STREAMS
BUSINESS PLAN
� Third and fourth business streams - determine most congruent business streams to provide more robust service offering
� Identify high quality talent for Principal roles
� Appoint Principals within designed structure
3. FIRST 12 MONTHS
OBJECTIVE 3MINING ADVISORY SERVICES
BUSINESS PLAN
� Ray White Property Advisory Services is a preferred supplier of property related services to at least one high profile mining company in Queensland
� RWPAS is recognised as an expert facilitator between mining companies, land owners and councils.owners and councils.
� RWPAS is respected for its sound mining investment opportunities presented to its private clients
3. FIRST 12 MONTHS
BUSINESS PLAN
Mirvac Blue Sky RPS
Linc Energy AWX Barcaldine Council
Bandanna Arrow Energy Mackay Council
MINING ADVISORY SERVICESPROSPECTIVE CLIENTS
Bandanna Arrow Energy Mackay Council
Arrow Energy BMA ULDA
BMA Vantage State Government
Villaworld RLW
Devine Highlands Council
3. FIRST 12 MONTHS
OBJECTIVE 4RECEIVERSHIP AND DEVELOPMENT SERVICES
BUSINESS PLAN
� Ray White Property Advisory Services is a preferred supplier of property related services to at least two mid tier accounting/receivership firms in Queensland
� RWPAS is recognised as an expert provider of strategic property advice to banks, providing both front end pre lending reviews and distressed asset strategy adviceproviding both front end pre lending reviews and distressed asset strategy advice
� RWPAS is a recognised provider of development economics/feasibility analysis services to the development industry
3. FIRST 12 MONTHS
BUSINESS PLAN
Mirvac Blue Sky Linc Energy Vincents BDO
Urbex AWX Pat Buckler Grant Thornton Norton Rose
AVJenningsGold Coast
Villawood Bentleys Romolo Bos
RECEIVERSHIP AND DEVELOPMENT SERVICESPROSPECTIVE CLIENTS
AVJenningsGold Coast Council
Villawood Bentleys Romolo Bos
Growth Management Qld
ANZ Property Solutions BOQ RLW
Westpac RPS Sunland Bank West Vantage
Villaworld St George QR National ULDAJohnson Winter & Slattery
DevineHighlands Council
Queensland Rail Pitcher Partners Worrells
3. FIRST 12 MONTHS
BUSINESS PLAN
1. PRE COMMENCEMENT
2. FIRST 100 DAYS
3. FIRST 12 MONTHS
4. SWOT ANALYSIS
BUSINESS PLAN
STRENGTHS WEAKNESSES OPPORTUNITIES THREATS (SWOT)
Strengths
Ray White brand Complements the services within the Ray White groupInitial business streams capitalise on current market opportunities i.e, receivership and mining servicesPrincipals comprise strong business start up skillsExperienced and good reputation
Weaknesses
Start up capital requiredLimited human resources in start up phaseRecurrent revenue streams
Experienced and good reputationGood prospective client base
Opportunities
Limited number of competitors offering comparable servicesRay White client base and referral networksGrow the business organically to support the GroupBoutique personal serviceFlexible and adaptive to market requirementsEntrepreneurial group structure
Threats
Market is underperforming and may be slow to take up further business stream servicesBusiness must continue to adapt to market conditions and service offerings e.g. receivership vs. project marketingGrow too quicklyOverpromising and under deliveringSlower client engagement than expected
4. SWOT ANALYSIS