ray rays pledge #heatstroke awareness 2015

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It Takes a Village: Prevention of Child Vehicular Heatstroke Kristie C. Reeves-Cavaliero, Pharm.D. President and Co-Founder, Ray Ray’s Pledge™

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It Takes a Village:

Prevention of Child Vehicular Heatstroke

Kristie C. Reeves-Cavaliero, Pharm.D.President and Co-Founder,

Ray Ray’s Pledge™

©Ray Ray’s Pledge™ 2015

Forgotten in the Backseat:More Common than You Think

http://youtu.be/kYGAIagq-Wg

©Ray Ray’s Pledge™ 2015

636+

The number of child hot car deaths reported in the media since 1998

http://ggweather.com/heat; Accessed 3/30/15.

©Ray Ray’s Pledge™ 2015

TEXAS Leads the Nation!

http://ggweather.com/heat; Accessed 3/30/15.

©Ray Ray’s Pledge™ 2015

Forgotten Daycare Drop-off

The #1 source of child hot car deaths

Data on file. Ray Ray’s Pledge, 2015.

©Ray Ray’s Pledge™ 2015

Heat-Related Illness A spectrum of symptoms due to excessive

heat exposure

Key initial physical sign to distinguish mild illness vs. heatstroke: Core temperature:

≥104˚F: heatstroke,,,,,

Becker J. Am Fam Physician 2011; 83(11):1325-30.

©Ray Ray’s Pledge™ 2015

Thermoregulation

The body’s methods to maintain a healthy temperature Conduction

Direct transfer of heat from a warmer surface to a cooler surface

Evaporation Perspiration

Radiation Absorption or reflection of heat without direct contact Eg: reflection of heat with light-colored clothing

Convection Exchange of heat with surrounding air

Becker J. Am Fam Physician 2011; 83(11):1325-30.

©Ray Ray’s Pledge™ 2015

Heatstroke

Also known as “hyperthermia” Body temperature exceeds 104˚F

+ Body’s thermoregulatory mechanism is overwhelmed and can no longer cool itself

+ Symptoms: Central nervous system effects: disorientation,

sluggishness, hallucinations, seizure, loss of consciousness Other: hot/dry skin that is flushed but not sweaty, rapid heart

rate, other heart rhythm disturbances Body temperature >107˚F: organs shut down,

cellular damage Fatal if not rapidly reversed

Becker J. Am Fam Physician 2011; 83(11):1325-30. http://ggweather.com/heat, Accessed 12/1/11.

©Ray Ray’s Pledge™ 2015

Heatstroke in Children

Children are more prone to overheating than adults: Immature thermoregulatory system: less

efficient than adults A child’s body overheats 3-5 times faster than

an adult body

Adults more likely to modify behavior based on environment

(eg: remove excess clothing, get out of a hot car)

Tsuzuki-Hayakawa K and Tochihara Y. Eur J Appl Physiol 1995;72:12–17. http://ggweather.com/heat, Accessed 12/1/11.

©Ray Ray’s Pledge™ 2015

Child Vehicular Heatstroke:

An Unintended Consequence of Moving Children to the Backseat

www.KidsandCars.org/heatstroke.html. Accessed 3/15/14.

©Ray Ray’s Pledge™ 2015

Child Deaths Due to Vehicular Heatstroke:

Why Are We Talking About It?

http://kidsandcars.org/heatstroke.html, Accessed 12/1/11. NiTS Data. http://www-nrd.nhtsa.dot.gov/Pubs/811655.pdf. Accessed 3/15/14.

Vehicular Heatstroke:

3rd leading cause of death!

#1 cause of non-crash, non-traffic child car

fatalities!

©Ray Ray’s Pledge™ 2015

Child Vehicular Heatstroke:Understanding the Cause

Data from 494 child hot car deaths (1998 – 2010)

http://ggweather.com/heat, Accessed 12/1/11. Graph Courtesy of Jan Null, CCM.

•More than 1 in 5 heatstroke DEATHS

•Kids were supposed to go to DAYCARE that morning

•FORGOTTEN in the backseat instead

•Whereabouts went unquestioned

©Ray Ray’s Pledge™ 2015

Understanding the Cause

Child Vehicular Heatstroke Fatalities 2014

(n = 30)

*DNS: destination not specifiedData on file. Ray Ray’s Pledge, 2015.

• Children being forgotten in backseat (60%) continues to be predominant factor

• Forgotten daycare drop-off continues to be most common intended destination

23%

13%

27%

37%

©Ray Ray’s Pledge™ 2015

Children Left in Vehicles:How Hot? How Fast?

Rate of temperature rise in first 20 minutes: 6.25˚F/ 5 minutes Overall rate of temperature rise through 60 minute study: 3.1˚/ 5 minutes

80% of temperature rise in first 30 minutes Temperature rise begins within five minutes of shutting off ignition Temperature begins to plateau at 60 minutes

McClaren C et al. Pediatrics 2005; 116:e109-11. http://ggweather.com/heat,

Accessed 12/1/11.

©Ray Ray’s Pledge™ 2015

“How Can ANYONE Forget that a Child is in the Backseat??”

“If you’re capable of FORGETTING your CELLPHONE, you are potentially capable of

FORGETTING your CHILD”

David Diamond, Ph.D., USFWeingarten G. Fatal Distraction. IN: Washington Post 2009. http://www.pulitzer.org/works/2010-Feature-Writing.

©Ray Ray’s Pledge™ 2015

Common Factors Associated withParents Who Forgot their Children

Stress

Emotion

Lack of sleep

Change of routine

Weingarten G. Fatal Distraction. IN: Washington Post 2009.

http://www.pulitzer.org/works/2010-Feature-Writing.

©Ray Ray’s Pledge™ 2015

Prevention Efforts:

It Takes a Village!

©Ray Ray’s Pledge™ 2015

Three Easy Prevention Steps

www.RayRaysPledge.com; Accessed 3/15/14.

©Ray Ray’s Pledge™ 2015

Ray Ray’s Pledge™

www.RayRaysPledge.com; Accessed 3/15/14.

©Ray Ray’s Pledge™ 2015

For Heatstroke InformationPlease Visit Us:

Sophia Rayne “Ray Ray” Cavaliero5.15.10 – 5.25.11

www.RayRaysPledge.comwww.facebook.com/rayraycavaliero

Twitter: @rayrayspledgeInstagram: rayrayspledge

Email: [email protected]

©Ray Ray’s Pledge™ 2015

Follow the Social Media Conversation on Child Vehicular Heatstroke!

Common tags: #heatstroke, #childhotcardeath, #wheresbaby

Upcoming social media events: April 22: #Run4RoRa

in memory of Aurora Hollingsworth, Richland Hills TX

May 22: National Heat Awareness Day July (TBD): National Heatstroke

Prevention Day