ravi shah v2.4
TRANSCRIPT
Senior Product Manager
Ravi Shah
Life Experiences
Hyper-competition as a way of life
Rising from a major set-back
Adapting to a new culture
Excelling in a global workplace and developing a
global mindset
Newton, Einstein as role models
Entrepreneurism
Survival of the fittest
Science and Art should go hand-in-hand
Life without corporate support
From theory to practice
Engineering, Strategy & Product Management
Product launch and bootstrapping a business
Time of lifeTime of life Impact
transformational very high meaningful
through high school
engineering
year of dot-com bust
graduate studies in US
life at IBM
life as an entrepreneur
Professional Growth IBM (2004 – Present)
•Started as Software Engineer. • Wrote low-level software (C,C++,
Assembly) that today powers millions of embedded devices across the world.
• Filed four patents over the years.
• Led multiple cross-division teams , spanning hardware, software and services business units.
• Selected for a one-month International Leadership Development Assignment in China.
•Sponsored by IBM for Executive MBA in Global Management.
•Formulated and executed mobile strategy for a portfolio that brings $1B + annual revenue.
•Launched two new big data and analytics products in first year as Product Manager.
•Currently leading product management for a portfolio that grew 2x this year, and slated to grow by 4X in next 4 years.
Engineering school (1997 – 2001)
Amongst top 0.5% to get into elite engineering school.
InfoBeans (2001 – 2002)
•Managed e-commerce business, launched new products.
•Grew engineering team 5X within an year.
Time
IBM Internship (2003)
Selected by IBM Fellow as an intern for research project during last year of graduate school.
Professional Learning Experience
IBM Collaboration Software Portfolio Matrix, circa 2009
Mar
ket
Gro
wth
Market share
high
low
highlow
Lotus Notes(Email)
Lotus Connections
(Social)
Lotus Sametime
(Messaging)
My job was to define a new Mobile Strategy & increase our market share and growth
Mar
ket
Gro
wth
Market share
high
low
highlow Mobile
On-premise
Cloud
Lotus Notes(Email)
Lotus Connections
(Social)
Lotus Sametime
(Messaging)
My team was faced with multiple market as well as technology challenges
Market Challenges
• Fragmentation
• Feature phones
• Rapid changes
• Differentiation is tough
Technology Challenges
• Native vs Web
• Security
• Keeping up with innovation
•Support
We boiled down our strategy to three core principles
Believe In Simple
Simplicity is the foundation of great solutions
Lotus Notes (Email)
Lotus Connections (Social)
Lotus Sametime
(Messaging)
CustomerIntegrate
Build an integrated suite of collaboration
tools (rather than a mobile
version of products)
Stay Focused
Focus forces you to think hard and do things right
Apple iOS Google Android
RIM Blackberry
MarketChoices
Choose a few platforms that
are most likely to succeed, and make the best
possible solution for those
Nokia Symbian
Microsoft Windows Phone
Palm OS
Let Others Succeed With You
A strong ecosystem is essential for long term business success
Hobbyists Business Partners
Open Source Communities
Lotus Platform Extensibility
Build on open standards and allow others to
extend your solution.
We essentially created three core elements for a unique positioning of our portfolio
Simplicity
Extensibility
Focus
… that distinguished us clearly from our key competitors
Integration
Ext
ensi
bilit
y
… and led to great market success for our products
Product preview at Lotusphere 2011 and other IBM conferences
Analyst briefings and live demos
Product launch and enhancements throughout the year
Thought leadership through industry conferences and executive interviews
Sales enablement and training sessions
Sound strategy + Unique Positioning = Market Success
Our new portfolio is well on its way to market leadership
Mar
ket
Gro
wth
Market share
high
low
highlow
Lotus Notes(Email)
Lotus Connections
(Social)
Lotus Sametime
(Messaging)
IBM Collaboration
Solutions
Thanks!