Raven Tools: An Overview

• Raven offers the functionality to replace current tools such as WebCEO and LinkTracker

• Tracking & Reporting – Track client & competitor keyword rankings automatically and receive scheduled reports on keyword ranking data

• Research – Keyword research & competitive analysis tools to identify on-page opportunity

• Integrates with Google Analytics, AdWords, and Webmaster Tools

Executive Summary

The Problem

• Manual Process

• Limited Resources

• Time Consuming

• Irrelevant Data

• Static Reporting (No Trends)

WebCEO & LinkTracker

• Manual Process

• Duplicated Efforts

• Limited Support

• Internal Resources

• Manual Process

• Manual Process

The Solution

Raven Tools

Dashboard provides a snapshot of client activity for the past 30 days

Dashboard

Keyword Management & Tracking

Bulk Import

• Bulk upload & track keywords via CSV file or by populating a simple data field

Bulk Export

• Bulk Export keyword ranking data for further analysis or reporting

• Rank tracking available for GYB

• Ranking data includes week-over-week change by engine

• Competitor rank tracking also available

Keyword Tagging

• Tag keywords by theme to identify and evaluate trends in movement

• Keyword tagging also allows for bulk actions (such as removing KWs or pausing SERP tracking)

• Custom reports available based on keyword tags

Keyword Trends

• Keyword ranking data will show trends dating back 6 months (additional historical data stored in the database but not reflected in trend graphs)

Keyword Research

• Research Assistant offers keyword-specific data as well as related keywords to consider

• Single interface for AdWords, SEMRush, & Wordtracker

• Add keywords to manage and/or track right from the Research Assistant

• Lists ranking URLs to help evaluate SERP competition

Keyword Research

Keyword Research

• Keyword Manager provides ongoing keyword research based on words and phrases currently included in campaign:

Competitive Analysis

• High-level comparison of domain strength based on SEOmoz and MajesticSEO metrics

• Track up to 200 competitors (additional competitors incurs overage fee)

Domain Strength Comparison

• Pulls information from SEMRush & SEOmoz Site Intelligence

• Offers competitive insights for Organic & PPC visibility

• Applications:

• Identify keyword opportunity for organic and/or PPC• Track competitive rankings to determine how our efforts

are indexing against the industry• Identify up-and-coming competitors to protect current

position• Dictate retainer hours based on competitiveness of industry

(organic & AdWords estimated costs)

Organic Keyword Footprint

Organic Keyword Footprint

Organic Keyword Footprint

• Centralized dashboard for evaluating and comparing data from SEOmoz & MajesticSEO, as well as social data (+1, Tweets, and Facebook Likes & Shares)

• Identify the digital footprint to indicate how and where sites are succeeding off-page to develop strategies to compete

Off-Page Footprint

Off-Page Footprint

Link Monitoring

• Bulk Import/Export

• Monitor Link Status

• Maintain Website Directory for Client-Wide Opportunities (ex. – directories)

• Automated Link Reports based on Link Status

• Tag Opportunities by Website Type, Anchor Text, Link Type, and more

• Firefox Toolbar

Link Tracking

• Discover relevant sites for optimizing the footprint• Simply enter keyword and report will generate prospects

Site Finder Report

Site Finder Report

Automated Reporting

• Available for any metric in the Raven interface

• Keyword Research Opportunities• Link Status & Placement• Social Statistics• Ranking Movement• Google Analytics/AdWords Metrics

• Accessible via Raven interface or as a downloadable PDF (email attachment)

• Frequency ranges from Daily (not recommended) to Quarterly and allows for custom date ranges

Automated Reporting

SERP Tracker

Keyword History

GA Engagement Summary

Adwords Summary

Link Summary

Pricing & Plans

Pricing & Plans

• Free API for integration with ongoing reporting

• Extremely responsive support team

• Weekly Twitter chat to facilitate knowledge sharing and

Final Thoughts

ongoing innovation

•Regular speakers & vendors at search conferences (in tune with the industry wants and needs)

Questions?

Brett Snyder

Director of SEO, Nebo Agency

@BrettASnyder