Rationale Looking back at the status of women in the Philippines from Spanish era to the present time, from Maria Clara to the new kind of independent women we can see the transformation of stronger and braver Filipinas. It is about time to present contemporary Filipinas who became/and are becoming inspiration to all by being the best in their chosen fields. Group Meetings 1. Proposal (Rationale, Research of potential subjects) 2. Content (types of questions, writing style) 3. Style (agreed on the logo, lay-out, theme and color) 4. Major meeting (deadline, scheduled interviews,outputs to be turned in) 5. Series of other cyber meetings via FB The group used Google Calendar and to-do list in updating the progress of each assigned task. Submitted articles and photos through Google Drive All meetings and agenda were recorded Check list for the status of each target subjects Logo and Cover Photo Design by Nadine Cabe Simple, Black & White Silhouette (cover photo) To show the hustle and the bustle of Manila Calligraphy by Crae Achacoso One version for the website One for the FB page 12 inspiring women Criteria Must be a woman living in Manila Successful in career or someone who made impact in her respective field Contributing to the betterment of other people Sharing her talent and views on societal issues Content Photos (watermark, quality control) Profiles Website content Promotional materials (text and videos) Voice/ Writing Style Third POV Millennial Female Profile/feature-style Interview/Transcript ions Basic profile questions (name, age, challenges, career, passion, hobbies, advice) Standard Women of Manila questions (promo) Icebreaker questions e.g. Ano ang mas susundin mo: sigaw ng puso mo o sigaw ng nanay mo? WOM Questions 1.If you would be the next female president, what would be your top priority? 2.How do you define success? 3.How do you empower women in your field? 4.Aside from being a mother, what is the essence of being a woman? Editing Uniformity in style and tone Profile length ( words) Quotable quotes Tools Main: Facebook page Supplementary: Personal accounts on FB, Twitter and Instagram Objective: Build audience to drive traffic on website Every post includes: Women of Manila website URL and hashtag #WomenofManila and the hashtag of their respective fields Promotion strategies: - teasers- art cards - quotes- backgrounder of subjects - videos-website promotion Teaser for Profile Story Quote + Photo Art Card Video Additional Strategies Tagging of subjects, their groups/affiliations, various related FB pages Share FB page posts on various FB pages and groups Personal Strategies Shared FB page posts and blog posts (via Wordpress) on FB, Twitter & Instagram Asked parents and siblings to like the posts Magmakaawa sa friends! (threaten them or promise a reward) e.g. Libre kita pag naka-2M likes kami ngayon Website Traffic (na buti pa sa EDSA forever traffic) Based on: - Website Views- View per Country - Posts- Referrers Website Views 1 st week 2 nd week 3 rd week Posts 1 st week 2 nd week 3 rd week Countries 1 st week 2 nd week Referrers 1 st week 2 nd week 3 rd week Over-all 12 posts 1,868 views 371 visitors Referrer: Facebook Daily average number of views: Best Views Ever: 303 (November 26, 2015) Its hard to grow an audience in such a small amount of time Contacts and friends are everything Solid concept is key to creating a good website Multi-tasking is necessary if you want to survive in the digital world Creativity is boundless online Branding is important Maximize the use of social media networks at all times. THANK YOU MAU NADJ NETH