1

We are looking for an experienced partner + £500K

investment

to accelerate launch & prepare for international expansion

Welcome to Ration Book where high street prices

are blitzed

• 100 year old Brand re-launched in 2014

• Ration Book saves the consumer money on life’s essentials & little luxuries

• Our team of ‘Ministers’ broker the best promotions from our partners in order to

deliver outstanding value to our users

• We’ll put £’s back into their pockets, and subsequently drive traffic & sales to our

partners platforms

Our aim is to build an army of consumers that are loyal to our Brand

• Customer engagement

• Developing compelling multichannel offering (in-

store, web and mobile)

• Targeted campaigns to drive ROI

• More savvy consumers that look for value

savings online/in-store

• Budgets have to stretch further

• How to trust if a deal represents a true value

saving

Is there a

problem?

Ration Book solution is simple: A trusted, exciting and engaging multichannel platform for advertisers to

drive huge volumes of sales by leveraging the marketing opportunities of promotional voucher codes and

connecting them to customers who are eager to shop and save money

Customers love our idea

Different approach,

a genuine story

Updated retro brand

with great heritage

Original and unusual

retro theme

A great modern version of

the classic Ration Book

Very different to the standard

voucher sites

Straight forward

and unique idea

Source: Consumer Focus Groups December 2014

Retailers love our idea: 100 partners signed up and

counting…

Bingo clubs love our idea: Unique distribution channel

of over 1,000,000 printed books every month

• Working exclusively with The National Bingo

Game

• We’ll distribute One Million Ration Books every

month

• Starting with a pilot of 200,000 books to test the

proposition

• As book will be used continuously over a 4 week

period advertising collateral will get maximum

and repeated exposure

The Market is large and growing• Frequency of use of online voucher codes is increasing:

• Overall, 66% of UK online voucher code users indicated that they were likely to use more voucher codes in

the next year versus only 8% who said that they would be unlikely to do so.

• In addition, 41% of all online voucher code users and 50% of those under the age of 32 said that they

expected to use voucher codes on 25% or more of all of their online purchases in 2012.

• Retailers and Brands increasingly turn to voucher codes:

• Online voucher codes improve conversion rates (voucher code use drives new trial and switch, reduces

shopping basket abandonment, and often finalises the deal for undecided shoppers).

• Online voucher codes positively influence the purchase cycle (by improving brand loyalty and reputation,

driving customer referrals, and increasing the likelihood that customers will buy again later at full price).

• Online voucher codes drive incremental business (in terms of both generating new users and driving higher

overall spending).

Ration Book will create a new market of online savers:

• In the UK, according to the UK Government, 12 million adults do not have access to the internet - the

Digital Divide in society.

• Our unique printed book will target these consumers

• Through this we will educate our customers to the benefits of online savings and increase the number of

people using our online digital platforms.

Ration Book is the ONLY company with this truly multichannel approach and will launch globally, we have

identified 4 markets where the Ration Book Brand is strong

Source: Forrester study for vouchercodes.co.uk, Dec 2011

Business Model

+ International Expansion

Why are we different?

• Established, trusted 100 year old Brand

• Experienced Team

• Innovative technology

• Growing market hungry for innovation

Competitor case study

Ration Book is innovative and

unique

Acquired by Retail Me Not for $40m in August 2011

Acquired by Monitise for £55m in June 2014

“Thanks for coming in - I’m really impressed with the

concept and the uniqueness of the Brand….I am very

keen to work with you to develop your strategy. our

clients will be very excited about this new publisher

platform”

Dan Cohen - Regional Director Trade Doubler

“Great to meet you…Ration Book is an excellent

Brand and a concept that our clients would love…I

came away from our discussion buzzing with ideas.

Very exciting opportunity!””

Ed Ling - Chief UK and International Media Officer,

DigitasLBi

16.80

80.40

144.70

209.80

3

39 46 53

0

75

150

225

2010 2011 2012 2013

$m

RetailmeNot P&L

Net Revenues Income from Operations

Marketing Plan

PR Launch & Media Campaign - focused on delivering the peoples budget on Budget

Day

• Celebrity endorsement (Dominique Littlewood, man of the people)

• Fun news story on how to save more with Ration Book

• Delivered on the announcement of the Budget

Social Media

• Create online

personality

• Spotlight on top deals

• Lifestyle tips and advice

• Interactive competitions

• Lifestyle Pintrest Boards

• Targeted Social Media

Spend

Display

• Increased investment

on Google - core lead

source for active

voucher users

• Display Network Activity

- behavioural and

contextual targeting

• Targeted mobile

advertising

Email

• Targeted acquisition of

email data

• Supplement with signed

up customers

• Targeted marketing with

biggest offers

Industry influencers

• Invite industry bloggers

with large social

following to become

Ration Book “Ministers”

• Focus these blogs key

promotions - content led

marketing

• Radio day interviews

• National survey on spending habits to generate

headlines

• National British Icon competition

Meet the team

Steven Coates, MD & Co-

Founder

• Accenture, BCG

• UK Government Entrepreneur

of the Year

Mike Pemberton, Investor & Co-

Founder

• Successful Entrepreneur

• Built and owned 5 star hotels

and leisure complexes around

the world

Nick Lewis, Director Partnerships

• Employee Lifestyle Benefits

• vouchercodes.co.uk

Devang Rajpara, Technical

Development

Chris Graham, Fellow at Institute

of Directors & Chartered Institute

of Marketing.

Highly innovative marketer and

winner of several prestigious

awards

Michael Carr - MD, The YOU

Agency,

• YOU works with global brands

such as Rolls-Royce in 52

countries

Martin Musgrave, Technical

Architecture

• DigitasLBi

Jeff McGeachie, Company

Lawyer

• North Star Law, Innovation

Warehouse

Tony Betley, Company

AccountantAnna King, Account Manager Zak Bishton, Head of Social

MediaPenny Joyner, Head of PR and

Press Officer

£500K Investment to launch and prepare for

international growth

Business Plan

Web & App beta

design

Validate idea

Define business

model & DesignBuild, Test & Socialise Launch / Product Market Fit

International

Expansion

Milestones

Beta site launch

Focus group testing

Updated design & proposition

Put together technical

infrastructure

Put the launch team together

Develop customer acquisition

strategy / marketing plan

Establish relationships with

critical mass of retailers

Identify gaps and recruit key

roles

Execute marketing plan

Pilot print proposition

National launch of print

Identify strategic accounts/key

cash generators and deepen

relationships

Scope out international market

Convert assets into

local language

Recruit in market

partner managers

Develop international

marketing strategy

Launch market 2

Investment

£20K £180K £500K

Summary

• We have built an exciting, fun and unique product in a market that is growing and ripe for innovation

• We are seeking £500K funding to accelerate the launch of Ration Book and prepare the business for

international expansion

• We have re-launched a 100 year old brand, we will save money for our customers on life’s essentials and

provide an innovative platform for our retail partners to engage their customers

• We have developed the technology, put in place key relationships with retailers and put together an experienced

team to execute the plan

• We are now looking for a partner to help us take the business to the next level

Thank

You