RATES & DATA 2013

Inspiring your passion for travel

ABOUT ENSEMBLE TRAVEL® GROUPRepresenting independently

owned travel agencies,

Ensemble Travel® Group is

the leading international travel

consortium, representing more

than 455 agencies in Canada

alone. With annual sales

in excess of $1 billion, our

network’s powerful presence

and enduring success can be

attributed to our commitment

to personalized client experi-

ences, along with our thirst

for innovation. Ensemble Vacations won

the 2011 Bronze Award and

2010 Silver Award for

BEST TRAVEL MAGAZINE from

the North American Travel

Journalists Association (NATJA),

plus several Silver and Bronze

awards for editorial entries.

Vacations is Canada’s largest luxury travel magazine. Mailed directly to avid travellers via the largest network of independent travel agents, Vacations delivers to you a discerning audience of mid- to high-end travellers. Plus, with 25,000 copies of the bilingual Vacances, you can be sure that your ad is reaching a lucrative and unique travel market.

ABOUT US

66,500*CIRCULATION

2.1**READERS PER COPY

139,650TOTAL AUDIENCE

*Source: Publisher’s Sworn Statement | **2012 Vacations Reader Survey

Inspiring your passion for travel WINTER 2012

TOP REASONS TO TRAVEL WITH US!

Cruise Authority

We are the #1 cruise seller in Canada.

We specialize in recommending only

our preferred cruise partners, whom

we know thoroughly.

Convenience

One-stop shopping for car rental, air,

hotel, tours, cruise and insurance.

Time Savings

We source the best deal for you,

so you can spend your time on

more important things.

Professional K nowledge

We can assist you with vital information

regarding visas, passports, medical

requirements, currency and safety

precautions.

Travel Insurance

We provide you with the right travel

insurance advice to suit your needs.

Peace of Mind

We’re available to assist you

throughout your vacation. If you book

on the Internet, who will you turn

to if something goes wrong?

Best Value

Cheapest is not always the best. We make

sure you get top value for your dollar –

the quality you want at the right price.

Personal Service

Based on your needs and wants, we’ll use

our extensive range of contacts to tailor an

exceptional vacation designed just for you.

Expert Advice

We have invaluable, unbiased knowledge

and expertise about travel products

and destinations to help guide you

with your choices.

GET MORE WITH ENSEMBLE TRAVEL® GROUP

Visit your Ensemble Travel® Group Agency:

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All Natural

CaribbeanYOUR GUIDE TO THE

BEST ECO-ADVENTURES

HEAVENLY SPOTS TO DETOX (AND RETOX)

RIO AT FULL THROTTLE

PANAMA TURNS UP THE HEAT

CYCLING THE MOSEL WINE ROUTE

ARIZONA’S DESERT ROSE

SOPHISTICATED SANTIAGO

PLUS

5

53,200

2.1**

111,720

GENDER

66% female

33% male

ANNUAL INCOME

60% of readers have a household income of $100,000+

PERSONAL PROFILE

80% married/common-law

78% have no children under the age of 18 living at home

LEVEL OF EDUCATION

57% university

20% post-graduate

AGE

59% 45–64

20% 65+

Our readers have the time and money to travel – they are discriminating consumers with a high level of disposable income.

OUR READERS

Vacations is well received by its readers, with 81% reading most or every issue, and almost 50% spending 1 to 4 hours reading it.

COMPARED TO OTHER PUBLICATIONS, VACATIONS IS ONE OF THE MOST READ MAGAZINES

81% Vacations

56% CAA

43% enRoute

40% Travel + Leisure

23% Condé Nast Traveler

19% Dreamscapes

16% Caribbean Travel + Life

4% Virtuoso

OVERALL, READERS FIND EACH SECTION OF VACATIONS VALUABLE AND THE EDITORIAL CONTENT INFORMATIVE AND RELEVANT

Feature articles 80%

Travel File 73%

City Snap Guide 72%

On Location 70%

Worldly Delights 68%

OUR READERS ENJOY AND FIND VALUE IN VACATIONS!

100% pass along or share information from Vacations magazine with their family or friends

83% agree that Vacations covers a wide variety of subjects relating to travel

81% enjoy reading Vacations

77% agree that Vacations is a valuable source of information

70% agree that Vacations keeps them well informed about travel

54% look at an issue of Vacations on 1 to 2 separate occasions

41% look at an issue of Vacations on 3 to 5 separate occasions

READER ENGAGEMENT

BEFORE TAKING THEIR VACATION, READERS PURCHASE ITEMS FOR THEIR TRIPS

85% say digital cameras are the most important item to have while travelling

70% purchase clothing/accessories specific to their destination

53% purchase these items from a department store

40% purchase these items from a boutique or specialty store

VACATIONS READERS TRAVEL EVERYWHERE!

Our readers have travelled or plan to travel to these destinations for pleasure:

67% Canada

66% Caribbean

63% United States

63% Central/South America

62% Pacific/Asia

59% Europe

58% Africa

Our readers love to travel. More than 75% take two or more vacations a year, and 40% of readers spend $2,500 to $4,000 on a one-week vacation.

TRAVEL HABITS

ISSUE THEMES DELIVERY

Spring Europe, Baltic Cruises, Family Insert

Late February/ Early March

Summer Sun/Exotic/North America, Luxury Travel

Late May/Early June

Fall Caribbean, Special Section: Health & Wellness

Early September

Winter Europe/Alaska, River Cruise

Late November/ Early December

Vacations is published four times a year and its editorial calendar has been strategically devised to coincide with consumer travel-planning patterns, which results in timely content that reflects the reader’s current purchasing mindset.

ADVERTISING RATES

1x 2x 3x 4x

Double-page spread $17,575 $16,870 $16,250 $15,820

Full page $9,500 $9,120 $8,850 $8,550

Half page $5,700 $5,470 $5,250 $5,050

One-third page $4,465 $4,285 $4,100 $4,020

Inside back cover $12,825 $12,310 $11,950 $11,545

EDITORIAL CALENDAR & RATES

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INSPIRING YOUR PASSION FOR TRAVEL

Ensemble Vacations® brings you a world of opportunity, presenting within its pages experiences to

spark your imagination and whet your appetite. Allow our agency to bring your travel dreams to life,

and create a new definition of your perfect getaway. As a member of Ensemble travel® Group,

we have access to Ensemble® Exclusive programs, including the worldwide resources and expertise

of in-destination specialists, an extensive collection of distinguished properties around the globe,

ViP access, and upgrades and amenities that provide you with impeccably customized service.

Stunning South Africa

CAPE TOWN’s mOsT

sCENiC drivEs

ECO-ADVENTURES DOWN UNDER

MALAWI ON THE RISE

MOROCCO: A FEAST FOR THE SENSES

BANGKOK CITY GUIDE

GRAND VOYAGES: THE BEST OF 2014

NIGHT MARKETS OF SEOUL

PLUS

Inspiring your passion for travel sUmmEr 2013

8

DIMENSIONS

AD SIZE W x H (inches)

Inside front cover 16.875 x 11 (with bleed)

Inside back cover 8.375 x 10.75

Double-page spread 16.625 x 10.75

Trim 8.375 x 10.75

Live area 7.2 x 9.75

1/2 horizontal 7.2 x 4.77

1/2 vertical 3.5 x 9.75

1/4 vertical 3.5 x 4.77

1/3 vertical 2.264 x 9.75

1/5 horizontal 7.2 x 1.783

MECHANICAL REQUIREMENTS

INSIDE FRONT COVER SPREAD SPECIFICATIONS

Files must allow for a non-live area of 1.225" to accommodate binding.

All printers’ marks must appear outside the bleed area.

ALL SUBMISSIONS

Files must be supplied as optimized, press-quality PDFs. All fonts must

be exported as outlines. All logos and images must be converted to

CMYK, with no spot colours, and must be a minimum of 300 dpi. Crop

marks, registration marks and colour bars must be at least 0.25" thick.

Bleed allowance of 0.125" must be adhered to. All printers’ marks must

be set at 0.125" to appear outside the bleed area. Material supplied

digitally cannot be guaranteed for accuracy of reproduction or colour.

Any submission supplied which does not meet specifications may be

reduced to fit a full page, or modified as necessary by the publisher.

Changes will be billable to the advertiser at standard rates.

CONTENT REGULATIONS

Ensemble Vacations is a consumer publication. The language in your

ad should not include any abbreviations that, although commonly

used by travel industry professionals, may be confusing for consumers

(e.g., PP, EBB, etc.). Please spell out the entire word.

Magazines are delivered to a member agency’s valued client. By

advertising in the publication, your brand will be viewed as this agency’s

trusted partner. For this reason, it is imperative that your ad does

not include information that would lead a consumer to book directly

through your company. Do not include websites, telephone numbers

and booking codes in your ads. If you would like to use a call to action,

please use the following sentence exactly as it appears here:

Please contact your Ensemble Travel agent for more details.

Ensure that the content of your ad is timely so that the consumer

has plenty of opportunity to book any featured offer or departure

before it expires.

FILE DELIVERY INSTRUCTIONS

All advertisers must submit a press-ready PDF and native files for the

ad to the FTP site below. Once uploaded, please e-mail Federica Maraboli,

federica@ensembletravel.ca and attach a low-resolution PDF of the ad

for review.

HOST: ftp.moveable.com

USER NAME: ensemblead

PASSWORD: Tr@vel1

DIRECTORY: ensembleadfolder

IMPORTANT

Please ensure that you follow the specifications and content regula-

tions set forth in this document. Once your ad has been submitted,

it will be checked to verify that it meets our requirements. If Ensemble

Travel® Group deems that changes are required, these will be made on

your behalf and you will be billed for any expenses incurred. If your ad

is modified, we will send you a final proof for your records. Ensemble

Travel® Group reserves the right to refuse any advertisement that

does not meet its requirements.

SPECS & DATA

AD SIZE W x H (inches)

Inside front cover 16.875 x 11 (with bleed)

Inside back cover 8.375 x 10.75

Double-page spread 16.625 x 10.75

Trim 8.375 x 10.75

Live area 7.2 x 9.75

1/2 horizontal 7.2 x 4.77

1/2 vertical 3.5 x 9.75

1/4 vertical 3.5 x 4.77

1/3 vertical 2.264 x 9.75

1/5 horizontal 7.2 x 1.783

DIMENSIONS

INSIDE FRONT COVER SPREAD SPECIFICATIONSFiles must allow for a non-live area of 1.225” to accommodate binding. All printers’ marks must appear outside the bleed area.

ALL SUBMISSIONSFiles must be supplied as optimized, press-quality PDFs. All fonts must be exported as outlines. All logos and images must be converted to CMYK, with no spot colours, and must be a minimum of 300 dpi. Crop marks, registration marks and colour bars must be at least 0.25” thick.

Bleed allowance of 0.125” must be adhered to. All printers’ marks must be set at 0.125” to appear outside the bleed area. Material supplied digitally cannot be guaranteed for accuracy of reproduction or colour. Any submission supplied which does not meet specifications may be reduced to fit a full page, or modified as necessary by the publisher. Changes will be billable to the advertiser at standard rates.

MECHANICAL REQUIREMENTS

Ensemble Vacations is a consumer publication. The language in your ad should not include any abbreviations that, although commonlyused by travel industry professionals, may be confusing for consumers (e.g., PP, EBB, etc.). Please spell out the entire word.

Magazines are delivered to a member agency’s valued client. Byadvertising in the publication, your brand will be viewed as this agency’s trusted partner. For this reason, it is imperative that your ad does not include information that would lead a consumer to book directly through your company. Do not include websites, telephone numbers and booking codes in your ads. If you would like to use a call to action, please use the following sentence exactly as it appears here:

Please contact your Ensemble Travel agent for more details.

Ensure that the content of your ad is timely so that the consumerhas plenty of opportunity to book any featured offer or departure before it expires.

FILE DELIVERY INSTRUCTIONSAll advertisers must submit a press-ready PDF and native files for the ad. If the file does not exceed 15MB, please email it directly to Andy Thomas, athomas@tkmarketingsolutions.com.

For files that exceed 15MB, please send it via yousendit.com or upload it to the follwing Dropbox:

https://dropbox.yousendit.com/TurnKeyMarketingSolutions

Once uploaded, please e-mail Andy Thomaas, athomas@tkmarketingsolutions.com and attach a low-resolution PDF of the ad for review.

CONTENT REGULATIONS

Please ensure that you follow the specifications and content regulations set forth in this document. Once your ad has been submitted,it will be checked to verify that it meets our requirements.

If Ensemble Travel® Group deems that changes are required, these will be made on your behalf and you will be billed for any expenses incurred. If your ad is modified, we will send you a final proof for your records. Ensemble Travel® Group reserves the right to refuse any advertisement that does not meet its requirements

IMPORTANT

PUBLISHEREnsemble Travel® Group

69 Yonge Street, Suite 1403

Toronto, Ontario M5E 1K3

T: 416.367.3660 | 1.866.442.6877

F: 416.367.3662

vacations@ensembletravel.ca

www.ensemble.ca

ADVERTISINGDavid R. Anderson (President)

The Mirror Media Group Inc.

P.O. Box 52133 RPO Rideau East

Ottawa, Ontario K1N 1B4

T: 613.241.6767

F: 819.456.1534

www.themirrormediagroup.com

www.adplacements.ca

ADVERTISINGTravelweek122 Parliament St., Toronto, Ontario, Canada M5A 2Y8 T: (416) 365-1500; Toll Free Canada & USA. 1-855-392-8820

Sue Winiecki Business Development Manager | Ext. 127 E-mail: swiniecki@travelweek.ca

Annie Cicvaric Business Development Manager | Ext. 131 E-mail: acicvaric@travelweek.ca

Michael McCreeshBusiness Development Manager | Ext. 139E-mail: mmccreesh@travelweek.ca

Destination Marketing Hawaii3555 Harding Ave, Honolulu, HI 96822T: 808-739-2200 l F: 808-739-2201

Kathryn StringerAccount ManagerEmail: katstringer@dmhawaii.com

PUBLISHEREnsemble Travel® Group

69 Yonge Street, Suite 1403

Toronto, Ontario M5E 1K3

T: 416.367.3660 | 1.866.442.6877

F: 416.367.3662

vacations@ensembletravel.ca

www.ensembletravel.ca