rateb (rock) shukoor multi-million dollar direct mail marketing system
TRANSCRIPT
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Rateb (Rock) Shukoor
Multi-Million Dollar Direct Mail Marketing System
![Page 2: Rateb (Rock) Shukoor Multi-Million Dollar Direct Mail Marketing System](https://reader030.vdocuments.us/reader030/viewer/2022032705/56649dcf5503460f94ac46c7/html5/thumbnails/2.jpg)
Sourcing Deals
Method Pros Cons
Direct mail • Best deals• Super targeted• Pre-sold
• Time consuming• Complex• Capital required for mail pieces and mailing list
Agents • Warm leads• Pocket listings
• Takes time to identify realtor candidates and build relationships
Craigslist • Easy to get started • Lots of junk leads
Signs • Easy to get started• Lots of calls• Economical
• Not legal in all counties• Unqualified leads• Labor intensive
Internet, website • Fast• Easy•Tons of leads
• Expensive• Quality of leads inconsistent
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Facts
• Multiple steps or not at all• USPS delivers to 149 million addresses• 15% of consumers receive a catalog• 12% of consumers receive letter or
post cards• 98% bring in mail the day of delivery
– 77% sort mail immediately
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Facts
• 38% of people check their email daily• 97% of people check their mailbox
daily• Less than 10% of the advertising email
are opened and read • On average we get
– 200 TV ads per week– 149 radio spots– Only 3 pieces of direct mail
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Facts
• The recall rate– 7% from radio– 22% from TV ads– 67% from direct mail
On average you will get 20% ROI
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Facts
• Offer something that they cannot resist and sets you apart from you competition:
• Guaranteed Outrageous Offer
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Pre Foreclosures
• 7 Steps• Step 1, Post card
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Pre Foreclosures
• 7 Steps• Step 1, Postcard• Step 2, A check for $1,000
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Pre Foreclosures
• 7 Steps• Step 1, Postcard• Step 2, A check • Step 3, Aspirin
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Pre Foreclosures
• 7 Steps• Step 1, Postcard• Step 2, A check• Step 3, Aspirin• Stop 4, Lifesaver
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Pre Foreclosures
• 7 Steps• Step 1, Postcard• Step 2, A check • Step 3, Aspirin• Stop 4, Lifesaver• Step 5, Checklist
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Pre Foreclosures
• 7 Steps• Step 1, Postcard• Step 2, A check for $1,000• Step 3, Aspirin• Stop 4, Lifesaver• Step 5, Checklist• Step 6, Message in a bottle
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Pre Foreclosures
• 7 Steps• Step 1, Postcard• Step 2, A check for $1,000• Step 3, Aspirin• Stop 4, Lifesaver• Step 5, Checklist• Step 6, Message in a bottle• Step 7, Sand timer
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Facts
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Bankruptcy
5 stepsStep 1, Postcard
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Bankruptcy
5 stepsStep 1, PostcardStep 2, Letter 1Check for $1,000
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Bankruptcy
5 stepsStep 1, PostcardStep 2, Letter 1 Step 3, Letter 2Aspirin
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Bankruptcy
5 stepsStep 1, PostcardStep 2, Letter 1 Step 3, Letter 2Step 4, Letter 3Lifesaver
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Bankruptcy
5 stepsStep 1, PostcardStep 2, Letter 1 Step 3, Letter 2Step 4, Letter 3Step 5, Letter 4Message in a bottle
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The Probate
5 stepsStep 1, Postcard
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The Probate
5 stepsStep 1, PostcardStep 2, Letter 1
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The Probate
5 stepsStep 1, PostcardStep 2, Letter 1Step 3, Letter 2
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The Probate
5 stepsStep 1, PostcardStep 2, Letter 1Step 3, Letter 2 Step 4, Letter 3
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The Probate
5 stepsStep 1, PostcardStep 2, Letter 1 Step 3, Letter 2Step 4, Letter 3Step 5, Letter 4
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Vacant / Out of State Owners5 stepsStep 1, Postcard
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Vacant / Out of State Owners5 stepsStep 1, PostcardStep 2, Letter 1, yellow
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Vacant / Out of State Owners5 stepsStep 1, PostcardStep 2, Letter 1, yellow Step 3, Letter 2, Yellow
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Vacant / Out of State Owners5 stepsStep 1, PostcardStep 2, Letter 1, yellow Step 3, Letter 2, YellowStep 4, Letter 3,
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Vacant / Out of State Owners5 stepsStep 1, PostcardStep 2, Letter 1, yellow Step 3, Letter 2, YellowStep 4, Letter 3 Step 5, Letter 4
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Expired Listing
Step 1, Postcard 1
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Expired Listing
Step 1, Postcard 1Step 2, Postcard 2
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Expired Listing
Step 1, Postcard 1Step 2, Postcard 2Step 3, Postcard 3
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Luxury Homes
5 Steps Step 1, Postcard
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Luxury Homes
5 Steps Step 1, PostcardStep 2, Letter 1
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Luxury Homes
5 Steps Step 1, PostcardStep 2, Letter 1Step 3, Letter 2
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Luxury Homes
5 Steps Step 1, PostcardStep 2, Letter 1Step 3, Letter 2Step 4, Letter 3
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Luxury Homes
5 Steps Step 1, PostcardStep 2, Letter 1Step 3, Letter 2Step 4, Letter 3Step 5, Letter 4
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Yellow Letters To Homeowners
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Yellow Letters To Homeowners
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Yellow Letters To Homeowners
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Yellow Letters To Homeowners
Yellow letter absentee owners
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Cash Private Lenders
Letter to Lenders
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Cash Buyers and Lenders
Letter 1 with a flyer
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Generic Postcard
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Generic Postcard
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Postcard Sent To Junkers