RATE CARD2017

Advertisement rates effective 1st Jan 2017

D&C Marketing Sdn Bhd (321673-K)99B Jalan SS 21/1A, Damansara Utama, 47400 Petaling Jaya, Selangor Darul Ehsan. Tel: 03-7729 3878 Fax: 03-7727 3761

Frequency : Daily Newspaper

Language : English + BM + Kadazandusun

Format : Tabloid

Circulation : 12,772 (ABC Report June 2016)

Readership : 167,047 (TNS Research 2012)

Coverage : KK / Sandakan / Tawau /

Kudat / Keningau / Labuan

Rate : RM 7.20 p.c.cm

New Sabah Times Profile

Total Copies KK Sandakan Tawau Others Kudat Labuan12,772 9,845 620 917 804 538 48

Sabah state’s widest-covering English daily

Sabah’s Oldest newspaper established since 1949, and the Sabah

state’s widest-covering English daily.

Daily distribution not only reaching urban cities, namely: -

• KOTA KINABALU

• SANDAKAN

• TAWAU

But also emerging cities:-

• LAHAD DATU

• KENINGAU

• KUDAT

New Sabah Times’ customized regional editorial contents connect

better with the readers in Sabah as information is more relevant to

them.

NEW SABAH TIMES – TRILINGUAL (ENG, BM & KADAZANDUSUN IN A SINGLE COPY)

Sabah oldest Newspaper since 1949 was given a new lease of life again on 8 March 1998 when it was bought

over by the publishing company Inna Kinabalu Sdn Bdn. To signify a change from the old management and

format, the newspaper was accordingly given a new name, New Sabah Times, incorporating the old identity

and image with the new.

Being the Sabah’s first established paper, New Sabah Times publish accurate, unbiased, reliable and timely

news reported in three main languages spoken in Sabah, namely English, Bahasa Melayu and

Kadazandusun.

Going from strength to strength, New Sabah Times is forging on ahead to becoming the widest circulating

and successful publication in Sabah.

*ABC June 2015 Report – The only English daily covers Sabah’s 5 divisions & Labuan*

Sabah’s first established paper in 3 languages - State-Widest Covering English Daily -

New Sabah Times

264vendors

170 copies MAS flight reading

Free copy

for 54schools

sponsor by NGOs

24 major hotels in KK

Online Epaper via

Ebrowse

Distribution Channels

Publication : New Sabah Times

Frequency : Daily

Language : English + (Bahasa Malaysia/ Kadazandusun)

Format : Tabloid

Size : 36cm (H) x 26.2cm (W)

Circulation : 12,772 (ABC Report Jun 2016)

Coverage : KK / Tawau / Sandakan / Lahad Datu

Kudat / Keningau / Labuan

Advertisement Rate

Casual Rate – English Section : RM 7.20 per.cm.col

Casual Rate – BM Section : RM 7.20 per.cm.col

Announcement : RM 7.20 per.cm.col

Classified : RM 6.50 per.cm.col

Color Loading** Minimum Size: Half Page or Junior Page & Above

Full Color : + 150%

2 Spots Color : + 100%

1 Spot Color : + 50%

Position Loading

Main Paper Business Plus BM

Front Page + 100% + 50% + 50% + 50%

Back Page + 50% + 25% + 25% + 25%

Front Half Right + 30% + 20% + 20% + 20%

Front Half + 25% + 20% + 20% + 20%

Centerspread + 30% + 30% + 30% + 30%

Others Specific Page : + 20%

Creative Buy : + 30%

Special Buy

- Ear Space (1 column) : RM 800 (Full Color)

- Ear Space (2 columns) : RM 1,500 (Full Color)

- Front Page Panel (7cm x 8col) : RM 2,016 (Full Color)

- Wrap Around : RM 35,000

- Loose Insertion : RM0.80 per copy

Technical Data

- Paper Size : 36cm (H) x 26.2cm (W)

- Column Per Page : 8 Columns

Column Per Width

- 1 Column : 3.1cm - 5 Columns : 16.3cm

- 2 Columns : 6.4cm - 6 Columns : 19.6cm

- 3 Columns : 9.7cm - 7 Columns : 22.9cm

- 4 Columns : 13.0cm - 8 Columns : 26.2cm

Material Deadlines (AOT / Datamation)

Full Colour/Spot Colour : 3 working days before publication date

Black & White : 3 working days before publication date

Ear Space 1 column : 8cm x 7cm

Ear Space 2 column : 8cm x 14cm

Front Page Panel : 7cm x 8col

2017 New Sabah Times Rate Card

FULL COLOR Size Cost Per Insertion + 6% GST

Full Page 36cm x 8col 5,184.00 5,495.04

Junior Page 26cm x 6col 2,808.00 2,976.48

Half Page 18cm x 8col 2,592.00 2,747.52

Panel Ads 7cm x 8col 1,008.00 1,068.48

BLACK & WHITE Size Cost Per Insertion + 6% GST

Full Page 36cm x 8col 2,073.60 2,198.02

Junior Page 26cm x 6col 1,123.20 1,190.59

Half Page 18cm x 8col 1,036.80 1,099.00

Quarter Page 18cm x 4col 518.40 549.50

Panel Ads (Not Available in Front Pg) 7cm x 8col 403.20 427.39

Position Loading Color Loading

Front Page + 100% Full Color + 150%

Back Page + 50% 2 Spot Color + 100%

Front Half Right + 30% 1 Spot Color + 50%

Front Half or Specific Page + 25%

Centrespread + 30%

Rate Review

Creative Blurb AdsExplore creative ideas and Enhance brand exposure in specific position

Business Section Bursa Section Sport Section BM Section

DAY

Everyday

Mechanism

Size : 3.5cm (H) x 12.5cm (W)

Color : Full Color

Position : Sport Sec Back Pg

Value : RM700.00

DAY

Everyday

Mechanism

Size : 6cm (H) x 5cm (W)

Color : Full Color

Position : BM Sec Front Pg

Value : RM700.00

DAY

Everyday (Except Sunday)

Mechanism

Size : 5cm (H) x 8.5cm (W)

Color : Full Color

Position : Business Front Pg

Value : RM700.00

DAY

Everyday (Except Sunday and Monday)

Mechanism

Size : 3.5cm (H) x 8.5cm (W)

Color : B & W ONLY

Position : Bursa Pg

Value : RM500.00

– HOME / WORLD / SPORT – NEWS / CLASSIFIEDS

Newspaper is divided into 4 main sections

Home Page*Our Home Page consists of approximately 12 pages of main

interest news from Sabah and all over Malaysia

World Page*New Sabah Times has approximately 4 pages of world news,

sourced mainly from Bernama, Reuters, the Internet and AFP

Sports Page *Our Sports section constitutes the stronghold of New Sabah Times.

Our readers claim that we have the best coverage on sports. We

devote six pages to cover local and world sports news.

Business Page*We have approximately 4 pages of Business news. Our business

section daily updates readers on various valuable business market

information on the local as well as international level.

Classified Page*One of the key testimonial from local advertisers to manifest our

influential power to the market. Average 8 – 10 pages of classified

ads from various industry all over Sabah’s region.

ENTERTAINMENT / LIFESTYLE

Newspaper is divided into 4 main sections

BM Semasa*This is similar to its English section. The pages contain current

news with emphasis on local news.

Kadazandusun*The Kadazandusun section contains current news reported in

the Kadazandusun language that gives more emphasis to

happenings in the Kadazandusun community.

PLUS*The PLUS section represents one of the best features of our

newspaper. Conveniently given in a pullout format, it features

local and international entertainment news and guides with an

additional leisure section. Due to popular demand, in addition

to the National TV and local radio guides, New Sabah Times

also provides a daily guide for Astro viewers recommending the

‘Pick of the day’.

PLUS SECTION : Weekly Focus Content

PLUS SECTION DAILY FEATURE TOPICSMONDAY Parenting

TUESDAY Book Review, Features / Fashion

WEDNESDAY iProperty (Bi-weekly),

THURSDAY Discovery, Entertainment Weekly Update

FRIDAY Travel

SATURDAY Football Extra, Gadget & Tech , Motoring

SUNDAY Earth Week Review, Health, Movie Review, Science, Travel, Video Gaming Review

ENTERTAINMENT / LIFESTYLE

Weekly Focus Content

Weekly updates on the latest gadget &

tech available in the market, specially

for those who strive to keep up to date

with important technology trends for

both business and personal use.

GADGET & TECH- Every Saturday -

EDUCATION- Every last Friday of the month -

In collaboration with Study Malaysia,

providing education guideline &

comprehensive info for all the students in

pursuing tertiary education.

NSTM is the yearly education media partner

for Study Malaysia education fair.

TRAVEL- Every Friday -

In collaboration with Tourism Sabah &

Tourism Malaysia.

Covered 20 major Hotels in Sabah and

about 200 copies subscription from MAS

Airline on daily basis. (Domestic Route)

MOTORING- Every Saturday -

Contributed by Motor Trader Editor – Chips

Yap, providing latest car model in an

exclusive preview and news in Malaysia

automotive industry.

Weekly Focus Content

PROPERTY NEWS- Every Bi-Wednesday -

Incorporated with iProperty, providing

latest real estate news and essential

tips for home decoration.

EDUCATION

Frequency : 3 times

Date : March / June / December

Formats : Pullout

No of Pages : 24 - 32 pages

Our Education Supplement is an one stop portal for education news for

local and overseas universities colleges or private institutions. At here,

everyone can easily seek out the latest information on scholarships,

campus talk, course availability, course career advantage, study

advices, and so on.

New Sabah Times is the yearly official media partner for the Study

Malaysia Education Fair, the largest education fair in Sabah.

- 2 0 1 7 S U P P L E M E N T S -

KAAMATAN (HARVEST FESTIVAL)

Apart from some of the major celebrations in Peninsular Malaysia

such as Chinese New Year, Hari Raya and Deepavali, Hari

Kaamatan is also known as the festive season celebrated by

Kadazan Dusun people throughout the month of May. Officially,

there will be a public holiday for Sabahan on 30th and 31st of May for

this particular celebration.

Frequency : Yearly

Date : May

Formats : Pullout

No of Pages : 12 - 16 pages

- 2 0 1 7 S U P P L E M E N T S -

YEAR END MOTORING

Frequency : Yearly

Date : November

Formats : Pullout

No of Pages : 16 - 24 pages

New Sabah Times is the only English Dailies in Sabah who has been

consistently running a comprehensive Motoring Supplement on a

yearly basis. Together with the supports from our weekly motoring

section writer – Chips Yap, this supplement will once again provide

a better outlook to our readers who strive to keep up to date with

important automotive trends for both business and personal use.

Articles on everything to do with forest roads and motorways can

be found mixed in with ads that are seen by exactly the right

target group.

- 2 0 1 7 S U P P L E M E N T S -

CHRISTMAS & YEAR END SALES

Frequency : Yearly

Date : December

Formats : Pullout

No of Pages : 12 - 16 pages

Sabah is home to the second highest proportion of Christians in

Malaysia. With the conjunction of Christmas that falls on 25th Dec,

and New Year Celebration on 1st Jan, many stores offer great

deals on shopping items to further boosting up their sales. At here,

people are able to seek out great deals on finish goods or offered

services, from Christmas gifts to New Year shopping celebrations.

- 2 0 1 7 S U P P L E M E N T S -

RationalesWidest Coverage English Daily in SabahKota Kinabalu / Sandakan / Tawau / Keningau / Kudat / Labuan

Useful medium provides the platform for buying products & servicesNational & Local retail clients on weekly basis

Significant coverage in Kota Kinabalu. Sandakan & Tawaustrong presence in Key Main Towns

Wider Pass-along Readership @ 1copy : 8readers3-language news is well accepted by local community with wider distribution channels

Effective Platform in Reaching Multiracial Urban Dwellers81% of Urban Dweller are non-Chinese

ONE Edition – 3-Language ContentsOptimum reach to different races

Variety of Contents for Readers’ BondingOur exclusive & comprehensive contents from various partners

1

2

3

4

5

6

7

Wh New Sabah Times1 Widest Coverage English Daily in Sabah

Based on the Audit Bureau Circulation report, New Sabah Times is the only English daily covers 5 major divisions

in Sabah namely KK, Sandakan, Tawau, Kudat & Pendalaman, as well as Labuan.

2 Effective Platform in Reaching Urban Dwellers

(Source: TNS Research International 2012)

Non-Chinese is the primary target due to 81% of urban dwellers are non-Chinese.

English dailies will be the most effective platform in reaching Urban Dwellers.

English NP Kota Kinabalu Penampang

New Sabah Times 55% 21%

Source: TNS Research International 2012

3 Strong in Sabah West Coast - Kota Kinabalu + Penampang

According to TNS Research International 2012, New Sabah Times has significant readership in both Kota

Kinabalu and Penampang.

4 Reaching Mass Market with 3 Languages Content

+ +

=

Optimum reach to different races with accurate, unbiased, reliable and timely news reported in 3 main

languages in Sabah, namely English, Bahasa Malaysia and Kadazandusun in one edition.

5 Wider Pass-Along Readership

=

8

New Sabah Times has recorded wider pass-along readership (1 copy = 8 readers) due to our 3-language news

is well accepted by local community together with our strong distribution throughout all major hotels,

government departments, corporate organizations, legal firms and schools.

readers per copyPerceived Pass-Along Rate :

Source: TNS Research International 2012

6 Variety of Contents for Readers’ Bonding New Sabah Times readers read more criminal news, sports news and light-reading articles. (Source: TNS

Research International 2012). Beside these, our exclusive & comprehensive contents from various partners

namely Chips Yap from Motor Trader Magazine, Study Malaysia, iProperty, HomeDec and Tourism of Sabah &

Malaysia.

Interesting Topic & Features

New Sabah Times readers read more Criminal news, sports news and

light-reading articles

New Sabah Times Competitor DE

%1009080706050403020100

Role

Of N

ewsp

aper

s

Newspaper Is A Source Of Information

Newspaper Serves As A Window To The World

Newspaper Is An Educative Medium For Me

Newspaper Provides The Platform For Buying

Products & Services I Find Useful

Other Roles

Newspaper Is My Life

Newspaper Is My Companion

95%

63%

52%

36%

23%

12%

15%

88%

54%

44%

28%

23%

9%

13%

(50%)

(29%)

Note: 2008 figure is in bracket

7 A Newspaper Acts Beyond Functional Role

New Sabah Times is not only recognized as an education medium for the readers, but also an useful medium

provides the platform for buying products & services. (Source: TNS Research International 2010)

Retail Advertisements Endorsement

Endorsements from retail advertisements have proven our strength as the major platform in

reaching Sabah households effectively and efficiently.

----- CKS Supermarket One of the significant supermarket in KK

Chan Furniture----

Rustica ----Furniture retail in Sabah

Largest retailers in selling

furniture & electrical products

Local Classified Section ----Average 12 pages on a daily basis

Our local advertisers tel l the story of the paper

Our Local Advertisers Speak for Themselves

New Sabah Times Digital Portals

www.newsabahtimes.com.my https://www.facebook.com/New-Sabah-Times-167547013310243/

New Sabah Times Websitewww.newsabahtimes.com.my

New Sabah Times is the first established paper with the

widest coverage in Sabah Region published in 1953,

previously known as North Borneo News or Kinabalu Sabah

Times. It is owned by Inna Kinabalu Sdn Bhd, provides local

and foreign news in English, Malay and Kadazan Dusun.

Monthly Site Traffic

Total Monthly Page View

Total Monthly Unique Users

Google Analytic Report 2016

13,473

64,328

Ad Type Dimension (w x h) Placement Cost (per day) Cost (per week)A1 140 px(w) X 160 px(h) Home Page Left Top Banner RM 200 RM 1200

A2 140 px(w) X 85 px(h) Home Page Left Banner RM 100 RM 600

A3 140 px(w) X 85 px(h) Home Page Left Bottom Banner RM 100 RM 600

A4 460 px(w) X 60 px(h) Home Page Mast Head Banner RM 300 RM 1,800

A5 110 px(w) X 130 px(h) Home Page Right Banner RM 100 RM 600

A6 110 px(w) X 130 px(h) Home Page Right Bottom Banner RM 100 RM 600

A7 110 px(w) X 130 px(h) Home Page Right Bottom Banner RM 100 RM 600

Specifications

i) Text : Must be in HTML,ASCII,WORD (doc),Rich Text Format (RTF)

ii) Graphics : Must be in JPEG (JPG or JPEG),GIFF,TIFF,FLASH.

iii) Hyperlink : Link ready to preferred client site

Portfolio

Google Analytic Report

1st May – 31st May 20161st Apr – 30th Apr 2016

New Sabah Times Facebook

https://www.facebook.com/New-Sabah-Times-167547013310243/

New Sabah Times aims to create a space on Facebook where

local readers can exchange intelligent and informed commentary

that enhances the quality of our news and information.

Language : ENG & BM

News : Sabah regional news

: Community news

: Events & Activities

General Information

Total No. of Likes

Source: Facebook May 2016

7,419

Facebook Project Portfolio

Helping brands develop whole new areas of content distribution

To provide more comprehensive content while driving traffic into publisher website

Post ReportPost Report

East Malaysia Outdoor

Kristal FM

facebook.com/DMDCMEDIA

DM Communications Sdn BhdD&C Marketing Sdn Bhd99B, Jalan SS21/1A, Damansara Utama47400 Petaling Jaya, Selangor D.ET: 03-7729 3878 F: 03-7727 3761

Jeremy Lim (General Manager) : 016 – 917 4212 / jeremy@dmdc.com.my

Bosco Lim (Marketing Manager cum Writer) : 019 – 314 0800 / bosco@dmdc.com.my

Kit (Senior Marketing Executive cum Writer) : 016 – 320 8001 / kit@dmdc.com.my

Fannie Liau (Marketing Executive cum Writer) : 016 – 584 5448 / fannie@dmdc.com.my