T h e m a g a z i n e f o r p r o f e s s i o n a l s y s t e m a n d n e t w o r k a d m i n i s t r a t i o n

Price List No. 12Valid from 01.01.2015

Page 1 Portrait / PublisherPage 2 Readership Figures from LAC 2011Page 3 Results of Readership Survey 2014Page 4 Editorial Calendar / Closing Dates 2015Page 5 Price List No. 12 / Payment Terms Page 6 Section Advertisements / Ad Formats / Discounts Page 7 Ad Specials / Inserts / Tip-OnsPage 8/10 Online Advertising at www.it-administrator.de and

www.admin-magazin.dePage 11 Event Sponsoring / WorkshopPage 12 Print Data / Digital Data und Data Transfer

Rate Card 2015

CONTENT

T h e m a g a z i n e f o r p r o f e s s i o n a l s y s t e m a n d n e t w o r k a d m i n i s t r a t i o n

Rate Card 2015

3. Frequency: 12 Issues per year + 2 Special Editions4. Volume: 125. Website: http://www.it-administrator.de – http://www.admin-magazin.de6. Publisher: Heinemann Verlag GmbH

Leopoldstraße 87, D-80802 MunichTel.: +49 (0)89 4445408-0, Fax: +49 (0)89 4445408-99E-Mail: info@heinemann-verlag.de

7. Editorial Staff: John Pardey (Chief Editor), Oliver Frommel (Senior Editor)Daniel Richey (Senior Editor), Lars Nitsch (Editor)Tel.: +49 (0)89 4445408-10, Fax: +49 (0)89 4445408-99E-Mail: redaktion@it-administrator.de

8. Advertising: Anne Kathrin Heinemann, Head of AdvertisingTel.: +49 (0)89 4445408-20, Fax: +49 (0)89 4445408-99E-Mail: kathrin@it-administrator.de

9. Print: Konrad Triltsch Print und neue Medien GmbH10. Purchase Price: Annual subscription incl. shipping and 7% added value tax (VAT):

National: € 135,- / International, Europe: € 150,-Copy price: € 12,60

11. ISSN-No.: 1614-288813. Format: 210 mm x 297 mm14. Circulation: 11,790 Copies (659 ePaper) = +5,06% compared to IVW III/201315. Subscription: 4,815 Subscriptions (270 ePaper) = +7,43% compared to IVW III/2013

(IVW III/2014) = 8,588 Sold Circulation in total (659 ePaper) = +72,04% compared to IVW III/2013

1.Short Portrait: IT-Administrator is the real life oriented magazine for professional system and network administrators. Beside up-to-date announcements about new products and services, close to reality product tests and technical background reports, the focus lies in particular on articles which actively support the administrator in his day to day work: Workshops, tips and tricks as well as reports about the use of a wide range of pr oducts in the real world.

In addition to the 12 regular issues per year, since 2008 IT-Administrator publishestwo exclusive issues. They cover very detailed a certain topic of high relevance for the daily job of a net work responsible.

The websites at www.it-administrator.de and www.admin-magazin.de have about 90,000 visitors monthly and provide the target group with many tips & tools,workshops, software to download, as well as daily news for the system and network responsible.

2. Readership / Target Group: System and Network Administrators,IT Administrators, Network Managers and Specialists,IT Directors/Managers, System Integratorsand ICT Service Companies

Portrait / Publisher

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T h e m a g a z i n e f o r p r o f e s s i o n a l s y s t e m a n d n e t w o r k a d m i n i s t r a t i o n

Rate Card 2015Readership Figures from LAC (Reader Analysis Computer Press) 2011

1. Number of Computer Workstations at Workplaces

of IT-Administrator Readers (Base= 84,000 IT Investment Decision Makers):

1-4 Workstations: 9% (7,500)

5-19 Workstations: 18% (15,000)

20-99 Workstations: 26% (22,000)

100-499 Workstations: 25% (21,000)

> 500 Workstations: 19% (16,000)

2. Job Functions* of IT-Administrator Readers:

Excutive Job Function 94% (79,000)

Managing Director/Owner: 8% (6,700)

Network Administrator/Network Engineer/

Systems Manager/Systems Administrator: 42% (35,000)

IT Consultant/Trainer internal and external/Freelancer/

External Consultant: 21% (17,500)

Database Manager/Database Administrator: 20% (17,000)

IT Security Administrator/Representative for Privacy Protection: 20% (17,000)

3. Main Industries* of IT-Administrator Readers:

Service Industry/Freelance Work/

IT- and Telecommunication Consulting: 54% (45,000)

Manufacturing Industry: 25% (21,000)

Processing Trade: 24% (20,000)

Retail and Wholsale Industry: 22% (18,500)

Public Service: 12% (10,000)

IT-Services, e.g. System Houses and Computing Centers: 9% (7,500)

Assurances and Financial Institutions: 2% (1,700)

*double entries are possible.

The survey of LAC 2011 showed that the coverage of the magazine increased to a number of 84,000 decision makers in the IT-sector.

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Rate Card 2015Results of Readership Survey 2014

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Characteristics of readers:78% of subscribers read 8-12 issues per annum76% read at least “a lot” or “all articles” of all columns

How many issues does the IT-Administrator subscriber read?

Area of responsibility Server:36% are in charge of Linux/Unix Application Servers67% are in charge of Virtualisation with VMware34% are in charge of Virtualisation with HyperV

Usage pattern of IT-Administrator readers:37% utilize opensource for Monitoring79% utilize commercial products for Backup/Recovery23% utilize opensource for Software Distribution64% utilize commercial products for Software Distribution15% use opensource products to secure their Servers

How many clients are served by IT-Administrator readers?

All in all serve our readers about 1.4 millions of clients.IT-Administrator subscribers are responsible for a 400 million Euro IT budget.They co-decide over a IT budget of alltogether 1.8 billion Euro.

1,012 participants, 685 of these are subscribersBasis of extrapolation: 7,950 suscribers in September 2014*

1 to 3 4 to 6 7 to 9 10 to 12

1 to 10 11 to 50 51 to 200 more than 200

78%

10%

6%22%

34%

38%

9%3%

*On the contrary to the IVW, subscribers here also are test subscribers and subscriptions with discount.

T h e m a g a z i n e f o r p r o f e s s i o n a l s y s t e m a n d n e t w o r k a d m i n i s t r a t i o n

Rate Card 2015Editorial Calendar / Closing Dates 2015

You will get more information about the final content of every issue in the monthlyIT-Administrator MediaNewsletter approximately 4 weeks before closing date.For registration:www.it-administrator.de/mediainfo/medianewsletter/us

Circulation: 11,790 Copies

Subscriptions: 4,815 Copies (270 ePaper)

Sold Circulation in total: 8,588 Copies (659 ePaper) IVW III/2014 4

Issue Main Focus Editorial Deadline Closing Date Material Deadline Date of Publication01/15 IT Support & Troubleshooting 28.10.2014 05.12.2014 12.12.2014 31.12.201402/15 E-Mail Management 21.11.2014 07.01.2015 15.01.2015 30.01.201503/15 Monitoring 17.12.2014 04.02.2015 12.02.2015 27.02.2015

CeBIT Hannover, 16.-20.03.2015

04/15 Network Security 22.01.2015 04.03.2015 12.03.2015 27.03.2015Special Edition I/15 The Big Admin Toolbox 20.02.2015 10.03.2015 31.03.2015

Toolcollection for an efficient System and Network Management

05/15 Server Virtualization & Cloud 23.02.2015 07.04.2015 15.04.2015 30.04.2015Linuxtag Berlin

06/15 Backup & Recovery 19.03.2015 04.05.2015 12.05.2015 29.05.201507/15 Open Source for SMBs 20.04.2015 03.06.2015 12.06.2015 29.06.201508/15 Flash Storage 22.05.2015 06.07.2015 14.07.2015 29.07.201509/15 Automation 26.06.2015 06.08.2015 14.08.2015 31.08.201510/15 Client und Data Security 28.07.2015 07.09.2015 15.09.2015 30.09.2015

it-sa Nürnberg

Special Edition II/15 to be defined 03.09.2015 22.09.2015 13.10.201511/15 Storage Management 27.08.2015 07.10.2015 15.10.2015 30.10.201512/15 Mobile IT 24.09.2015 04.11.2015 12.11.2015 27.11.201501/16 Future Networking 22.10.2015 02.12.2015 10.12.2015 29.12.2015

T h e m a g a z i n e f o r p r o f e s s i o n a l s y s t e m a n d n e t w o r k a d m i n i s t r a t i o n

Rate Card 2015Price List No. 12 valid from 01.01.2015Payment Terms

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1. Circulation: 11,790 Copies (IVW III/2014)Specials: 5,000 Copies

2. Format: Trim Size: 210 mm width x 297 mm length,Bleed Size: 216 mm width x 303 mm length,

3 mm trim at the outer edgesType Area: 180 mm width x 267 mm length,

3 columns each 56 mm

3. Printing and Binding Method: 4c Offset Printing, Perfect Binding

4. Dates: Frequency: 12 issues per year + 2 special editionsPublication Date: at the beginning of the month

5. Publisher: Heinemann Verlag GmbH,Leopoldstraße 87, 80802 München,http://www.heinemann-verlag.de/us/

Advertising: Anne Kathrin Heinemann, Director AdvertisingTel.: +49 (0)89 4445408-20, Fax: +49 (0)89 4445408-99,E-Mail: kathrin@it-administrator.de

6. Payment Terms: Payment within 14 days after date of invoice only netto.Payment via bank collection authorization or within 5 days after date of invoice 2% discount. Payment within 10 days after date of order confirmation 3% discount.

Bank Details: Volksbank Raiffeisenbank Mangfalltal-Rosenheim,BLZ: 711 600 00, Account Nr.: 261 8150

For payments from abroad:IBAN: DE 61 7116 0000 0002 6181 50 BIC: GENODEF1VRR

7. Advertising formats and prices:

Advertisements Type Area Trim Size b/w-4c1/1 Page 180 x 267 mm 210 x 297 mm € 3.680,-2/3 Page Vertical 118 x 255 mm 133 x 297 mm € 2.795,-2/3 Page Horizontal 180 x 156 mm 210 x 176 mm € 2.795,-Junior Page 118 x 169 mm 133 x 189 mm € 2.510,-1/2 Page Vertical 90 x 255 mm 102 x 297 mm € 2.190,-1/2 Page Horizontal 180 x 123 mm 210 x 143 mm € 2.190,-1/3 Page Vertical 56 x 255 mm 71 x 297 mm € 1.510,-1/3 Page Horizontal 180 x 78 mm 210 x 98 mm € 1.510,-1/4 Page Horizontal 180 x 55 mm 210 x 75 mm € 1.170,-1/4 Page Squared 118 x 84 mm 133 x 104 mm € 1.170,- 1/8 Page Horizontal 180 x 30 mm 210 x 50 mm € 620,-1/9 Page Squared 58 x 75 mm - € 520,- Cover Page 180 x 267 mm 210 x 297 mm € 4.200,-2/1 Page 390 x 267 mm 420 x 297 mm € 6.960,-Advertorials1/2 Page 180 x 123 mm 210 x 143 mm € 1.547,-1/1 Page 180 x 267 mm 210 x 297 mm € 2.210,-2/1 Page 390 x 267 mm 420 x 297 mm € 3.536,-

Advertisements in trim size should be prepared with additional 3-5 mm trim on all edgeswhich will be cut off in the printing process. Relevant elements like text and picturesshould have at least a distance of 5 mm to trim size edge.

8. Section Advertisements:a) Job Offers: on requestb) Seminar Advertisements: on request

9. Isle Advertisements: on request

10. Discounts:For purchase within 12 months

For advertisements::3 ads onwards 5% 6 ads onwards 10%9 ads onwards 12% 12 ads onwards 15%15 ads onwards 17% 20 ads onwards 20%For 1/1 pages:3 pages onwards 8% 6 pages onwards 12%8 pages onwards 16% 12 pages onwards 20%15 pages onwards 22% 20 pages onwards 25%

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Rate Card 2015Section Advertisment / Ad Formats / Discounts

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180 x 267 mm210 x 297 mm

118 x 255 mm133 x 297 mm

180 x 156 mm210 x 176 mm

118 x 169 mm133 x 189 mm

90 x 255 mm102 x 297 mm

180 x 123 mm210 x 143 mm

56 x 255 mm71 x 297 mm

180 x 78 mm210 x 98 mm

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180 x 55 mm210 x 75 mm Trim Size 210 x 50 mm

118 x 84 mm133 x 104 mm

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Rate Card 2015Ad Specials / Inserts / Tip-ons

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11. Bound Inserts:

Printed materials fixed to the magazine (80-130g paper):2 pages (1 sheet) € 259 per 1,0004 pages (2 sheets) € 410 per 1,0008 pages (4 sheets) € 525 per 1,000Maximal format: 210 mm x 297 mmtrim to the shaped edge 3 mm, head trim 5 mm,foot trim 3 mm, side trim 3 mm.Smaller formats only need 3 mm to the shaped edge.

Printing of bound inserts135g paper, Trim Size 210 x 297 mmwith 12.000 copies2-pages € 5904-pages € 9908-pages € 1,790-

12. Loose Inserts:

€ 259 per 1,000 up to 25g(every extra 5g each € 10), postage included.Maximum format: 195 mm width x 280 mm lengthA CD as supplement is possible too.

13. Tip-ons:

a) Tip-On-Cards (e.g. post cards) must go togetherwith a basic advertisement (minimum format 1/2 page horizontal).

Price: € 230 per 1,000, postage up to 25g included

b) A CD-ROM as Tip-On must go together with a basic advertisement

(minimum format 1/2 page horizontal). The delivery of the CD-ROM

has to be in a firm paper envelope.

Price: € 265 per 1,000, postage up to 50g included.

Further special advertising formats like banderoles or half covers/flying pages

are available at request.

Address for Delivery of Supplements, Bound Inserts and Affixed Advertisement Material:

Konrad Triltsch Print und digitale Medien GmbH, IT-Administrator Issue No.,Johannes-Gutenberg-Str. 1-3, D-87199 Ochsenfurt-Hohestadt

Supplements need to be cohesive at one side at least. On delivery they have to be settled loose on a Euro stillage and secured with wrapping for transport.

The minimum circulation of bound and loose inserts is 12,000 copies.The submission of an allying prototype is required for order acceptanceand confirmation by the publisher, delivery deadline is the material deadline.

We offer the cost efficient print of your inserts or reprints of articleson request at any time.

T h e m a g a z i n e f o r p r o f e s s i o n a l s y s t e m a n d n e t w o r k a d m i n i s t r a t i o n

Rate Card 2015Online Advertising atwww.it-administrator.de and www.admin-magazin.de

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Page Impressions: approx. 200,000 per Month Visits: approx. 90,000 per Month

1. Wallpaper (Leaderboard+Skyscraper)All sites and theme sections bookable, CPM € 95

2. Leaderboard 728 x 90 PixelAll sites and theme sections bookable, CPM € 80

3. Skyscraper 160 x 600 PixelAll sites and theme sections bookable, CPM € 60

4. Medium Rectangle 300 x 250 Pixel or Half Page Ad 300 x 600 Pixel All sites and theme sections bookable, position on the middle of the pageafter the first 2-3 online newsMedium Rectangle CPM € 75 / Half Page Ad CPM € 85

5. Menu Ad 120 x 300 PixelAll sites and theme sections bookable, position directly below the menu on the left side, CPM € 40

6. Sponsored Link on IT-Administrator.de (approx. 100,000 Page Impressions per month)Logo 100 x 30 pixels + 100 -150 characters textPrice per month € 200

Contact/Media Sales:Anne Kathrin Heinemann, Head of AdvertisingTel.: +49 (0)89 4445408-20, Fax: +49 (0)89 4445408-99E-Mail: kathrin@it-administrator.de

T h e m a g a z i n e f o r p r o f e s s i o n a l s y s t e m a n d n e t w o r k a d m i n i s t r a t i o n

Rate Card 2015Online Advertising atwww.it-administrator.de and www.admin-magazin.de

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7. Text Link Ad in Weekly E-Mail Newsletter to 16,000 SuscribersIncluding: Headline + 300 – 450 characters text + Linka) Text Link Combination AD in IT-Adminstrator and ADMIN Newsletter

(16,000 Suscribers) Price per Combi Ad: € 445

b) b) Text Link AD only in IT-Adminstrator Newsletter (6,000 Suscribers) Price per Ad: € 295

8. Stand Alone E-Mailing a) HTML Mailing to 4,000 IT-Administrator Readers and Users

up to 1.000 characters text + graphics/Logo. Conditions: This mailing should include a special offer for our readers / subscribers, i.e. a specialdiscount or a promotion code. Alternatively it could contain an interesting survey and / or a lottery.Price € 1.090,-

b) Text Mailing to 62,000 Admins/User of the Website/Forum Administrator.dePure Text-Mailing about 1.000 – 1.500 characters text. Dates are available at request..Conditions: This mailing should include a special offer, i.e. a special discount or a promotion code.Alternatively it could contain an interesting survey and / or a lottery.Price available at request.

Contact/Media Sales:Anne Kathrin Heinemann, Head of AdvertisingTel.: +49 (0)89 4445408-20, Fax: +49 (0)89 4445408-99E-Mail: kathrin@it-administrator.de

HTML Mailing Text Mailing

Text Link Ad IT-Administrator Newsletter

Text Link Ad ADMIN Newsletter

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Rate Card 2015Online Advertising atwww.it-administrator.de and www.admin-magazin.de

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9. Sponsoring of ADMIN Newsletter “In Focus”Sponsoring of a relevant editorial E-Mail Newsletter,Audince up to 10,000 ADMIN Newsletter suscribers, HTML format, material 1.000 – 2.000 characters text and/or graphic/pictures/links (like an advertorial); issue and dates are available at request.Price € 2.300

10. Online Advertorial on www.it-administrator.deMaximum 10.000 characters (incl. blanc), a front page picture and a graphic/picture in the category “professional article”, characterized as “Advertorial”.Basis Price € 400 – advertising package can be booked in addition.

Contact/Media Sales:Anne Kathrin Heinemann, Head of AdvertisingTel.: +49 (0)89 4445408-20, Fax: +49 (0)89 4445408-99E-Mail: kathrin@it-administrator.de

T h e m a g a z i n e f o r p r o f e s s i o n a l s y s t e m a n d n e t w o r k a d m i n i s t r a t i o n

Rate Card 2015

11Contact:Anne Kathrin HeinemannTel.: +49 (0)89 4445408-20, Fax: +49 (0)89 4445408-99E-Mail: kathrin@it-administrator.de

1. WorkshopIn 2015 we offer our subscribers half-day workshops, free of charge. Any partner company has the opportunity to present itself exclusively and hold a presentation (of about 45 minutes)

Planned topics: to be definedDate: 2 half-day workshops (starting 1:00 pm to 5:30 pm) in different German cities – exact locationsand dates to be definedNumber of participants: 10-30 per workshop

The cost for a workshop partnership is EUR 3,500. If one of the workshops can take place at your premi-ses (including catering), it is EUR 2,900.

Sponsoring Packages for partnership concepts contain:• One presentation per event / event location (45 minutes max.)• Announcement of presentation with company logo in newsletter and print

magazine advertisement. On top at least one editorial announcement.• One textlink advertisement in E-Newsletter (headline + 300-450 characters + link;

approx. 6,000 subscribers; value: EUR 295)• One print advertisement (1/2 page vertical or horizontal); value: EUR 2,190• Contact details of participants (subject to their consent)

Event-Sponsoring – Workshop

T h e m a g a z i n e f o r p r o f e s s i o n a l s y s t e m a n d n e t w o r k a d m i n i s t r a t i o n

Rate Card 2015

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Print Data / Digital Data and Data Transfer

Contact:Production Department IT-Administrator:Lightrays - Andreas SkrzypnikTel: +49 (0)89 4445408-88Fax: +49 (0)89 4445408-99E-Mail: dispo@it-administrator.de

1. Advertisement Data Formats:

• In general, only High-End-PDF files are accepted. Please deliver them notseparated and with fonts included.• Advertisement data which is not delivered as a High-End-PDF file but produced at a PC

can be delivered as QuarkXPress up to version 8.0, Freehand up to version 10 (onlyFreehand-EPS), Illustrator up to CS4 and Photoshop up to CS4. However in such a case we cannot guarantee for the correctness of this advertisement data then.

• For advertisement data produced at a MAC and not delivered as a High-End-PDF file we unfortunately have to charge a handling fee.

2. 2. Further Important Criteria:• Decorative colours (e.g. HKS, Pantone) as well as RGB cannot be applied.

Please create in process colours CMYK according to Euroskala.• Photos / pictures should have 300dpi resolution and line pictures 1200 dpi resolution.• Picture data formats can only be accepted as Tiff, EPS or JPEG.

3. Data Transfer:

Possible transfer ways are:

a) by E-Mail to dispo@it-administrator.de, maximum size 30 Mbytes

b) by data medium: CD-ROM or DVD to

Heinemann Verlag GmbHLeopoldstraße 87D- 80802 Munich