Sabeeh Ahmad

Sanjeev KumarTaufeeque AhmadSachin Garg

Chairman & M.D. : Mr. Piruz

Khambatta

Establishment Year : 1984 Nature of Business : Manufacturer &

Exporters Level to Expand : International

Rasna is a brand owned by Poima Industries which introduced and nurtured the concept of soft drinks concentrate (SDC) in Indian market .

It was the first brand in the country that provided consumers real fruit like flavor & taste .

Rasna is proud to receive the Superior Taste Award 2008 instituted by The International Taste & Quality Institute, Belgium .

Rank no.1 in the beverage category as Most Trusted Brand of India by Economic Times

Cola Cola – introduced as a non aerated cola at Re.0.50 per glass for the first time in the world.

Rasna claims 97.2% market share in non carbonated soft drink concentrate powder (afaqs.com).

Company

Demographic

Economic

Technological

Political & legal

Social & Cultural

Customers

Market Intermediaries

Suppliers

Competitors

Public

CustomersCustomers

Suppliers

SuppliersCompetitorsCompetitors

IntermediariesIntermediaries

The MicroenvironmentThe Microenvironment

Rishi Galav Herbs and Herbal Products (Gwalior)

SCAT material Lemon Grass ( Jodhpur)

Jagshar International (Gujrat)

Retail stockiest (2500)

7 Distributing Branches

35 Depots across India

Sunfill (Coca-cola), 2%

Tang(Kraft Food) ,0.5%

Sugar free D’lite (Zydus Cadila), 0.2%

Kissan Mr. fruit (HUL) ,0.1%

(afaqs.com)

Individuals Householders

DemographicDemographic

TechnologicalTechnological

Scio-CulturalScio-

Cultural EconomicEconomic

PoliticalPolitical

Forces that ShapeOpportunities

and Threats to a Company

Forces that ShapeOpportunities

and Threats to a Company

Rasna Utsav Rasna Nimbu Pani Rasna Orange Rasna Mango Rasna Cola-ColaRasna Fruitplus Rasna mango Rasna orange Rasna lemon Rasna pineapple Rasna 1 ka 2 Rasna mango Rasna orange

Ahmadabad Delhi Mumbai Chennai Kolkata

Delhi Lucknow Ghaziabad Dehradun Ambala Ludhiana Chandigarh Parwanoo Jammu Kolkata Bhubaneswar Patna Ranchi Guwahati Ahmadabad Bangalore

Jaipur Nagpur Indore Raipur Jabalpur Mumbai Bhiwandi Pune Goa Chennai Trichi Alwaye Secunderabad Vijayawada

Communication :-through attractive banners, posters , news papers etc

Activities promotion Outdoor TV channels Celebrity promotion Anupam Kher

Kapil Dev Karishma Kapoor Hrithik Roshan Vivian Richards Paresh Rawal Johny Lever

I LOVE YOU RASNA TO SHARAT EK GHOONT

Opportunity through Best International Practice Benchmarks

Consolidation of Suppliers and Vander Managed Inventory (VMI) to slash sourcing costs

Process and Technical improvements to lower Production & formulation coats

Investments in ERP applications and technology to improve chain efficiencies

Rasna's infallible bedrock of

Relationship with Children  

Marketing and Brand Building 

 Strong Distribution 

 Expertise in Flavor Technology 

 Advanced Manufacturing Facility 

 Efficient Management of the Production and Market environments will be harnessed further to bring to the Global consumers, technologically superior products in fruits, vegetables, beverages, confectioneries...  to be a world leader in the Processed Food Industry. A Present focus is towards bringing to the Global Consumers Ethnic recipes and Food  Products from India

Rasna Orange Rasna Utsave Mix

Rasna Jucy Rasna Utsar