rasia international innovation forum - keynote - when ai meets the language of six billion people
TRANSCRIPT
Oisin Lunny OpenMarket @oisinlunny @openmarket
customer����������� ������������������ experience
mobile
enterprise
Our mobile engagement technology helps enterprises enhance customer experience
Rise of the Mobile
Source: Benedict Evans
Source: We Are Social
@wearesocialsg • 26
SHARE OF WEB TRAFFIC BY DEVICE
SHARE OF WEB PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB PAGE VIEWS:
TABLETS
SHARE OF WEB PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2016. Main figures show the share of total web page requests originating from each type of device.
BASED ON EACH DEVICE’S SHARE OF TOTAL WEB PAGES SERVED
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
JAN2016
56% 39% 5% 0.1%-9% +21% -21% -10%
Source: We Are Social
@wearesocialsg • 21
NORTHAMERICA
CENTRALAMERICA
SOUTHAMERICA
AFRICA
MIDDLEEAST
WESTEUROPE
EASTEUROPE
EASTASIA
OCEANIA
CENTRALASIA
SOUTHASIA
SOUTHEASTASIA
GLOBALAVERAGE:
INTERNET USEJAN2016
• Sources: ITU, InternetWorldStats, CIA, national government ministries and industry bodies; UN, US Census Bureau for population data.
46%
88%
60%29%
53%
83%
64%
54%
68%
44%
40%
27%
41%
REGIONAL INTERNET PENETRATION FIGURES
Source: We Are Social
@wearesocialsg • 32
NORTHAMERICA
CENTRALAMERICA
SOUTHAMERICA
AFRICA
MIDDLEEAST
WESTEUROPE
EASTEUROPE
EASTASIA
OCEANIA
CENTRALASIA
SOUTHASIA
SOUTHEASTASIA
GLOBALAVERAGE:
SOCIAL MEDIA USEJAN2016
• Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data.
31%
59%
50%11%
26%
48%
45%
48%
45%
40%
6%
11%
37%
TOTAL ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION
Source: We Are Social
@wearesocialsg • 48
NORTHAMERICA
CENTRALAMERICA
SOUTHAMERICA
AFRICA
MIDDLEEAST
WESTEUROPE
EASTEUROPE
EASTASIA
OCEANIA
CENTRALASIA
SOUTHASIA
SOUTHEASTASIA
GLOBALAVERAGE:
MOBILE CONNECTIONSJAN2016
• Sources: GSMA Intelligence; UN, US Census Bureau for population data.
99%
104%
121%82%
123%
124%
139%
99%
108%
88%
109%
77%
124%
THE NUMBER OF MOBILE CONNECTIONS COMPARED TO POPULATION
Empowered customers have given rise to a new era
Source: Forrester
MILLENIALS now outnumber BABYBOOMERS
Young,'Educated,'Social'&'Mobile'
MILLENIALS own more
THAN
Customer support
Purchasing
Security !Appointment Reminders
Online banking
Satisfaction survey
of text messages read within
the first
98%
10 minutes
Service alerts
Ownership > Access
Rise of messaging
Read more: The Guardian
Read more: The Guardian
“Fusing next generation payments, messaging platforms & story telling will be transformational”
Source: Nick Allen
Nick Allen, Nuevo Fundraising
Read more: Digital MarkeCng Magazine
Disrupt or be disrupted
Don’t call – just text
Convenience trumps privacy
Establish transparency
Omni-channel is the way to go
Make it personal
Read more: OpenMarket
COMMUNICATION
COMMERCE
IS
Need a subheader? Make it bold. Спасибо@oisinlunny @openmarket