rareitis.com: online marketplace for indian handlooms and artifacts
TRANSCRIPT
VisionTo be a dynamic business platform that will promote and help traditional Indian Handlooms, Handicrafts and Artifacts regain their glory and to enable craftsmen get their due worth.
MissionBecome the top destination for ethnic Indian Handlooms and Artifacts
The problem
Artisans
Artisans fail to reach their market and also the potential due to
❖ Dominance of middlemen across value chain
❖ Lack of market linkages to the remote areas centered artisans
Customers
Customers looking for quality products
❖ Get spurious and misrepresented products
❖ Not able to reach approved & rated traditional artisans
SolutionOnline Marketplace with
transparent pricing model for
■ Screened & Approved Authentic
Sellers (Weavers, Artisans &
Designers)
■ Traditional Indian Handlooms
■ Traditional Indian Artifacts
The Team
Arun NairClose to 20 years of professional experience in Business development & Project Execution. BTech and SMP from IIMChttps://in.linkedin.com/in/arun-nair-b265932a
Anooja VM Sreenath Gopi11 years of experience as
teaching faculty in the domain of IT in
International Colleges in India and UAE
More than 25 years of extensive marketing and advertising experience
having worked with ITC, Mudra, Club FM
https://in.linkedin.com/in/sreenath-gopi-1627bb9
Aravind RVMechanical engineer with
hands-on experience in product sourcing and
material management. Worked with leading
business houses in India & abroad.
How it works
Milestones
Jan 2017Website Design & Supply Chain tieups Complete, Seller registration and Sale started.
Mar 2017Seed Fund Influx: Avg 3 sales/day. GMV: Rs: 4.Lacs
Dec 2017Opening Overseas Market
March 2018Avg 90 sales/day. GMV : Rs: 1067 Lacs.
March 2019 Avg 175 sales/day.GMV : Rs: 2299 Lacs. Profil : Rs: 29.05 Lacs
Jan Feb Mar Nov Dec Mar Nov Mar
Feb 2017Digital Marketing Initiated. Monthly GMV : Rs: 50K
Nov 2017Completion of first Festive Season. GMV: Rs: 800Lacs
Nov 2018Completion of Festive Season. GMV: Rs: 1500.00 Lacs
Target Market
★ Customers who
seek to buy
products from the
place of origin
★ Migrant Indians
★ Foreigners
★ Connoisseurs of
arts and crafts
★ Festive occasions
★ Marriages
User Acquisition Channels
Quality content, SEOs
Social media platforms
Soft PRs
Digital advertising
Viral Marketing campaigns
Write-ups/articles in select print mediums
Loyalty coupons on referrals and repeat orders
Revenue model
We take average 13.5% commission on each transaction
INR 3600 Average order size
450 Average order per day
600Mn GMV
81Mn Gross margin
Projections 2018-19
Why now?
USD 4.48Bn
market
USD 1.85Bn
export market
Grows @ CAGR
6.9%
Raising INR 2 crores
Use of Funds
★ Supply Chain - Onboarding more producers
★ IT & Backend infrastructure
★ Marketing
★ Working capital
Our ContactAnooja International Pvt. Ltd.
rareitis.comKochi (Kerala)
[email protected]@rareitis.com
Mob: +91 9769299406
Thank you
