rare diseases, rare lives

18

Upload: aldo-soligno

Post on 06-Apr-2017

117 views

Category:

Healthcare


0 download

TRANSCRIPT

RARE LIVES is a pilot project on rare diseases developed in 7 European countries with the support of Sanofi Genzyme.

A photographic journey across Europe with the goal to investigate needs, hopes, difficulties, but, above all, joys and daily achievements of those suffering from a rare disease.

COUNTRIES VISITED7FAMILIES INVOLVED

PUBLICATIONS IN THE MAJOR EUROPEAN MAGAZINES

TALKS: ITALIAN PARLIAMENT, THE ITALIAN INSTITUTE OF HEALTH, THE MAKER FAIRE

EURO RAISED IN A 3 MONTHS ONLINE CROWDFUNDING CAMPAIGN

28

6

3

28KTHE “LIKES” ON THE ITALIAN FEDERATION OF RARE DISEASES FACEBOOK PAGE2X

THE SOCIAL CONNECTION

We found the extraordinary within the ordinary and focusing the public eye on it, in a way that is personal yet informative.

THE EMOTIONAL IMPACT

We used documentary photography to provoke feelings and create associations within the viewers minds.

THE PRACTICAL USE

We provided educational as well as emotional content to used in various types of campaigns online, in print or on billboards.

HOW WE DID THATOUR STRATEGY

EMPATHY (human sensitivity)

+

INFORMATION (informative data)

=

ENRICHMENT, ENGAGEMENT, CAPTURE of a SUPPORTIVE AUDIENCE

Photojournalism is the language of truth and the catalyst of action.Images and the stories behind them, can transform your audience from a viewer to a participant.

A photographic voyage in the lives of people affected by particular diseases,

exposing their daily struggles, needs and hopes, is the most provoking way to

impact the public vision on this topic.

Only by witnessing the difficulties as well as joys of their daily conquests, can viewers comprehend the value behind brand business concept and allow them to develop a strong bond of trust, loyalty and long-term relationship with their consumers.

HOW WE USED THESE CONTENTS?

• web site/blog

• social networks

• showreel

1

• exhibitions in public and private spaces

• exhibitions in events, fairs and galas

2

• Contents for publications/offline medias

2

WWW.RARELIVES.COM

All contents and proposals in this document are strictly private, confidential and all relevant usage rights are an exclusive property of Echo Photojournalism.

Any diffusion or usage of this material is expressly prohibited without the permission of Echo Photojournalism.

ALDO SOLIGNO [email protected]

+1 (917) 794-9229 100 Willoughby Street, Suite 16C, Brooklyn NY

www.echophotojournalism.com