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4 ANNUAL REPORT 2 0 1 INSPIRING IDEAS AND TALENT

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4A N N U A L R E P O R T

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INSPIRING IDEAS AND TALENT

OUR MISSION

The mission of our institution is to accompany corporate performance by providing the knowledge, skills and talent to meet the economic challenges of today and tomorrow.

Through our capacity to innovate and the continuous improvement of our intellectual contributions, Grenoble Ecole de Management (GEM) seeks to promote expertise in Management of Technology and Innovation, Entrepreneurship and Responsible Business Practices.

Our international activities seek to respond to corporate recruitment needs, to develop talent, to promote faculty development and to give our students a multicultural dimension.

CONTENTS4 PERSPECTIVES ON 20145 Bravo!6 30th Anniversary 7 2014 at a Glance

8 EXPERTISE9 School of the Future13 Entrepreneurship15 Research17 Faculty18 International

20 PROGRAM UPDATE21 ESC Grenoble: Grande Ecole Program22 GGSB23 EMSI24 Doctoral School25 Executive Education

26 RESOURCES AND IMPACT27 Corporate Engagement29 Alumni Relations30 Human Resources31 Global Responsibility

3GEM - ANNUAL REPORT 2014

FROM THE DEAN

PERSPECTIVES ON 2014

BRAVO!

PERSPECTIVES ON 2014 PERSPECTIVES ON 2014

This past year was a turning point in our development at Grenoble Ecole de Management. Created in 1984, the ESC Grenoble business school became, in 1995, the ESC Grenoble Group, and in 2003, Grenoble Ecole de Management. In 2014, we were proud to celebrate our School’s 30th anniversary.

Over the course of its history, the School has established itself as a leader in the French and European business education markets ; and for some of its programs, this leadership position has even been recognized worldwide. The School’s triple accreditation by the AACSB, EQUIS and AMBA highlights our rapid rise to excellence — a feat that is all the more remarkable if we consider the School’s relatively short existence in comparison to business schools which were first established over a century ago.

The year 2014 was marked by the creation of a new five year strategic plan with two clear objectives : first, to grow the School’s international renown in the management of technology, innovation and entrepreneurship; and second, to evolve from a Business School to a School for Business for Society. At the heart of these objectives is our desire to contribute to society’s well-being.

By continuing our work with students and companies, we seek to tackle key challenges in areas such as globalization, digitalization, ethics, and social and environmental responsibility. These issues provide us with the means to help improve the welfare of the world’s citizens, businesses and society as a whole.

All of us at Grenoble Ecole de Management look forward to continuing our efforts to train creative, critical thinkers capable of communicating their ideas. In addition, we seek to impact the major debates of this century by carrying out original research and enabling entrepreneurs to transform new ideas into concrete social and economic value.

As we turn a new page in the School’s history, we stay faithful to our primary duty of ensuring that business continues to be a means of promoting engagement and tolerance throughout society.

Loïck Roche,Dean of Grenoble Ecole de Management

President of the French business school chapter of the CGE (Conférence des Grandes Écoles)

TRIPLE CROWN ACCREDITATION: ANOTHER FIVE YEARS!

The year 2014 marked an important moment for GEM as the School completed its third cycle for the renewal of its international accreditations. For the past fifteen years, the repeated five year renewal of these three accreditations has been a testament to the School’s commitment to quality and excellence. As one of the rare schools worldwide to achieve a triple accreditation, this recognition attests to the School’s unfaltering dedication to continuous improvement.

LOÏCK ROCHE AWARDED LEGION OF HONOR

In addition to being recognized for his work and merits by France’s highest decoration, the Dean of GEM was also elected as President of the business school chapter of the CGE (Conférence des Grandes Écoles). Likewise, congratulations are in order for Hélène Michel, who was also decorated in 2014 (see page 11).

AMBA AWARD FOR NANORIDER SERIOUS GAME

In 2014, the AMBA recognized the excellence of this GEM serious game by awarding it one of its MBA Innovation Awards. Created in collaboration with the CEA-Leti, the game was piloted by Hélène Michel, a GEM professor and expert on serious games.

GRENOBLE EARNS FRENCH TECH LABEL

GEM was an active supporter of Grenoble’s bid for this label designed to support the development of local digital economies.

GEM 30 YEAR ANNIVERSARY

Created in 1984, GEM celebrated three decades of excellence in 2014. The School’s 30 year anniversary was marked by events in Grenoble, Paris and even Shanghai!

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2014AT A GLANCE

30TH ANNIVERSARY

GEM employees celebrate the School’s 30 year birthday.

1 Romain Bardet (Grande Ecole program), professional cyclist, 6th place — 2014 Tour de France 2 6th Grenoble Geopolitics Festival 3 Recruiting Outside the Box 4 Laura Kamdop (Grande Ecole program), French

Handball Team, 2014 French Champions 5 Montreal Alumni Event 6 Paris campus inauguration 7 Fabien Gengenbacher (Grande Ecole program), FC Grenoble Rugby Team Captain 8 Recruitment Forum 9 GEM hosts EFMD conference 10 Vincent Gérard (Grande Ecole program), French Handball Team, gold medal at European championships 11 Graduation Ceremony 12 GEM Altigliss Challenge 13 Adrien Clémenceau (Grande Ecole program), French 2014 champion, 400m hurdles 14 Rémi Martorana (BTS MUC), French National Karate Team, medal at the world championships.

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30TH

ANNIVERSARY

2014 AT A GLANCE

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988 99

ENTER THE SCHOOLOF THE FUTURE

Innovation has always been a pillar of the Grenoble Ecole de Management vision. In 2014, pedagogical innovation was again at the heart of the School’s development. Through numerous exchanges, seminars and conferences, the year was dedicated to establishing the underlying principles that will guide the new GEM Learning Model. The School’s professors, researchers and administrative staff continue to work alongside companies and students to create the learning environment of the future. No longer a traditional classroom, the GEM Learning Model will be built on role-playing, interaction and even emotions. Through pedagogical experimentation, GEM is setting the foundations for an educational experience that teaches students to be all the more responsible, engaged, innovative and entrepreneurial.

09. SCHOOL OF THE FUTURE

13. ENTREPRENEURSHIP

15. RESEARCH

17. FACULTY

18. INTERNATIONALEX

PE

RT

ISE

SCHOOL OF THE FUTURE

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EXPERTISE IN THE MANAGEMENT OF TECHNOLOGY, INNOVATION AND ENTREPRENEURSHIP

EXCELLENCE IN INNOVATIVE PEDAGOGY

SCHOOL OF THE FUTURESCHOOL OF THE FUTURE

Serious Gamers860professors trained to game20

KEY FIGURES

100 +new ideas for higher education

GAME OF DEANS

CEA-Leti technologies42place MBA Innovation Award2nd

NANORIDER

FOCUS ON SERIOUS GAMES

The Serious Games at GEM exemplify the intersection between innovative pedagogy and excellence in the management of technology and innovation. In 2014, GEM created the Game of Deans, another game in the GEM in Game series. This new game is a creative and fun approach to imagining the future of higher education. The game was rolled out for GEM’s 30th anniversary celebration, where 130 staff members, 550 Grande Ecole students and 30 alumni played the game. Participants imagined over a hundred ideas for higher education. For example, the game gave birth to the « High Tek Tek » concept of a library that lends high tech connected objects such as Google Glass, drones and connected watches so that students can test and learn to use these expensive gadgets of the future. « GEM Digital Care » was another idea dreamt up during the game and the concept is the basis for a new training project designed to help individuals manage the fact they are constantly connected. In other words, it is about learning how to avoid burnout by turning off your smartphone, email and other connected items.

MBA INNOVATION AWARD FOR NANORIDER SERIOUS GAME

In October 2014, the AMBA awarded GEM an MBA Innovation Award for Nanorider, a game created in collaboration with the CEA-Leti. The game relies on 42 existing CEA technologies and gives a team of six players specific roles such as researcher, marketing officer or legal officer. The game is an opportunity for participants to think about the challenges of businesses in nanotechnology. The objective of the game is to understand the fundamentals of the innovation process, the commercialization of new products, and most of all, the fact that innovation goes beyond R & D and is part of a global strategy. In 2014, 120 Grande Ecole students and 30 CEA experts used the game. GEM also trained 20 professors to be able to deploy the game across many classes in 2015.

On February 6, 2014, Geneviève Fioraso, the ex-secretary of state in charge of higher education and research, awarded Professor Hélène Michel the badge of Chevalier in the French National Order of Merit. Professor Michel

is recognized for her expertise on Serious Games and innovative teaching methods as well as her engagement in the development of pedagogy in France.

GEM Professor Awarded National Order of Merit

2014 HIGHLIGHT TESTIMONIAL

Hélène Michel,Professor, Department of Management and Technology

« Pedagogic innovation and learning through games has been the focus of my work for the past ten years. GEM provided me with the support and funding necessary to go from theoretical ideas to concrete results. To innovate we must sometimes go off the beaten path, yet the government’s recognition of our work is a wonderful mark of support for the practical results achieved by our creative teaching methods. »

GRENOBLE: THE FRENCH TECH LABEL

Since its beginnings, GEM has committed time and resources to developing and interacting with the Grenoble region. The creation of the French Tech label in 2014 was another key opportunity to highlight the region’s vibrant and innovative ecosystem. Created by the French government, the French Tech label aims to valorize metropolises working to provide answers to the challenges of the digital revolution.

GEM’s participation in the creation of Digital Grenoble for the metropolis’s French Tech candidacy went hand in hand with the School’s longstanding focus on digital technology. Whether it is via EMSI, GEM’s school for IT and management, the Digital Natives chair, Incuba

GEM, the BNP-Cardiff Chair or other entities within the School, GEM has been working with companies and partners for many years to understand and overcome the difficulties of a digital transformation.

The label, awarded in December of 2014, represents more than a year’s work. From a digital barbecue in Grenoble, to social networking and the development of a website, 2014 was marked by an active commitment at GEM to valorize the digital strengths of the Grenoble ecosystem.

IRTNANOELEC: AN INVESTMENT FOR THE FUTURE

The IRT Nanoelec (Technological Research Institute) is one of eight long-term innovation campuses to be funded by the French government. Thanks to its commitment and expertise in the management of technology and innovation, GEM is the

only business school in France to participate in such a key program.

In 2014, GEM continued to evolve in its role as the IRT Nanoelec training provider for managers and engineers in the field of information and communication technology as well as connected solutions for smart energy, health and mobility. New programs such as a Technical Manager training program and the Advanced Master’s in Big Data were launched to provide companies with a pool of talents who are ready to meet the evolutions of tomorrow. In addition, 2014 was marked by promising advances on a new collaborative pedagogic platform to be created in partnership with Grenoble INP. Creating such collaborative pedagogic projects and allowing students from both schools to work together is a fundamental part of the GEM Learning Model.

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SCHOOL OF THE FUTURE

TESTIMONIAL

Michelle Mielly, Pedagogical Designer and Faculty member, Department of People, Organizations and Society

« We were proud to see our students’complex analyses summarized in 40 to 60 page reports that surprised even the companies. The key to their success was the combination of giving them autonomy while still providing them with a clear process to manage the project and teamwork. These cases were an opportunity for students to experience the realities of the business world and show a different side of themselves. »

Ulysses students24

pages of in-depth analysis for companies

200+

Live Business Cases in English4Live Business Cases in French6

KEY FIGURES

1st GEM MOOC

Participants learned to think globally in this MOOC focused on geopolitics

COMICS FOR MANAGEMENTScreenwalls

Published every fifteen days, these comic strips teach students innovative solutions to concrete company challenges

Comic Book Series

Published in partnership with Glénat Concept, these nine page books help teach the fundamentals of strategy and management

NEW INITIATIVES

TEACHING METHODS OF TOMORROW

ULYSSES PROGRAM: A TESTING GROUND FOR INNOVATIVE PEDAGOGY

The first class of the Ulysses program finished its year having tested numerous pedagogical methods that focused on personal development and self-awareness.

• A sports-oriented integration seminar with individual and group activities such as rock climbing, via ferratas and orientation races.

• A four week company internship carried out before the start of classes.

• Problem Based Learning: Students were challenged with problems they had to solve entirely by themselves. From finding information to providing the solution, students had to work together to discover the correct answers and learn new concepts.

• Live Business Cases: students participated in several one month cases where they worked on a challenge provided by a company and presented their recommendations.

• An intensive Business Game week with Harvard University.

THE SUCCESS OF ULYSSES STUDENTS

Having been already used for three and four years respectively by the MSc in Management Consulting and MSc Business Development programs, 2014 was the opportunity to test Live Business Cases with undergraduate students. Twenty-four students, split into four groups, worked on four different cases. From software in the field of electromagnetics to laser rifles for biathlon skiing, selling Greek Ouzo in France or working on business models for a design firm in China, each group was given a different challenge and clear project guidelines to help them in their problem-solving process.

After presenting their project plan and scope to be validated by the School and the company, students went on to collect data, carry out market studies, analyze company finances and present their findings.

A NEW LEARNING DYNAMIC

Live Business Cases alter the dynamics of the classroom and challenge the brightest minds. After preparing their project plan and scope, students continue the learning process by carrying out research to find the specific data they require. The process is an opportunity for them to integrate knowledge learned both in and out of class. From strategic management courses to learning to use the professional databases in their library, students apply newly acquired skills to solving practical problems.

ENTREPRENEURSHIPThe entrepreneurial spirit is at the heart of Grenoble Ecole de Management, as illustrated by its world-renown Advanced Master’s in Entrepreneurship and its leading incubator for startups. The year 2014 was marked not only by strong recognition of GEM’s support for entrepreneurship, but also by a new strategic choice. Hand in hand with GEM’s global expansion, IncubaGEM has implemented a strategy to develop its international network.

ENTREPRENEURSHIP

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ENTREPRENEURSHIP

TESTIMONIAL TESTIMONIAL

Valerie Sciacaluga Marragou,Head of the GEM Advanced Master’s in Entrepreneurship

Joachim Schleich,Professor, Department of Management & Technology

« Here at GEM we have recognized expertise on regional and national markets. The same goes for incubators in other countries. A major part of my mission at IncubaGEM is to build a network that accompanies GEM entrepreneurs from local development to international expansion. »

« Up until now, policy makers lacked sufficient information to judge the impact of a rebound effect, which causes consumers to leave bulbs on longer or purchase brighter ones simply because they buy low consumption bulbs. After surveying 6,000 households in Germany, we observed a rebound effect of only 6 % and can conclude that this has little impact on the savings gained by using efficient light bulbs. »

$ 1.3 MILLION PLEDGED

INTERNATIONAL SUPPORT FOR AN INCUBAGEM STARTUP

Squadrone System, an IncubaGEM startup, benefited from an incredible level of international backing on the crowdfunding platform Kickstarter. The company, which sells autonomous aerial camera drones, launched its campaign in 2014 with the goal of raising 50,000 dollars, a goal that was blown away to reach one of the highest crowdfunding results of any French startup.

€ 220,000 PLEDGED

SUPPORT BY GRENOBLE ALUMNI

The GEM entrepreneurial spirit is in part founded on the strong connections between the School’s ever-growing alumni network and IncubaGEM’s business projects. In 2014, GEM Alumni and Grenoble INP Alumni came together to pledge over 200,000 euros worth of funding for new business projects. The success of this campaign highlights not only the strong connection between GEM and its alumni, but the shared desire to support innovative business projects.

entrepreneurs120IncubaGEM business projects49

KEY FIGURES

2014 HIGHLIGHT

IncubaGEM Prepares to Go GlobalIn 2014, IncubaGEM launched a new vision to develop its international network. While the incubator has firmly established its position in the vibrant Grenoble and French ecosystems, this new strategy aims to develop partnerships with incubators around the world. Whether it is to help foreign startups act in France or offer French startups the support they need to go abroad, 2014 was the focus of negotiations with various actors worldwide.

1st in France

6th in Europe

9th worldwide

ADVANCED MASTER’S IN ENTREPRENEURSHIP

RESEARCHIn 2014, Grenoble Ecole de Management focused on reinforcing the global impact of its research. As GEM has earned international academic recognition for its research, in particular in the field of management of technology and innovation, the challenge lies not only in increasing the level of its research, but also in transforming this knowledge base into practical expertise for businesses and society. Sharing knowledge with students, partners and the business world is a key part of GEM’s ambition to become a School for Business for Society.

GEM RESEARCH ORGANIZED INTO NINE TEAMS

While the creation of new knowledge is an essential part of research, orienting research to solve practical issues for society is just as important. With this in mind, GEM undertook the reorganization of its Research department to better meet this challenge. In 2014, nine research teams were created on the basis of GEM’s areas of expertise:

• Alternative Forms of Markets and Organizations

• Business Model Reconfiguration

• Energy Management

• Finance Innovation Governance

• Marketing

• New Venture Creation and Growth

• Social Network

• Work Life Career

• Political Economy & Sustainable Competitiveness

This structural reorganization was implemented to provide a clear framework within which teams will continue to tackle concrete issues related to energy, healthcare and well-being, social networks, work-life, marketing and many other issues. By bringing together researchers on specific areas of expertise, GEM has also set up a system that allows PhD students to easily integrate common research projects and apply their skills.

Focus on energy managementAs the energy industry faces unprecedented levels of change, companies and policy makers look to research to provide the answers to the challenges at stake in key areas such as renewable energy (solar and wind) or the emergence of smart grids. In 2014, the Energy Management Team at GEM has had its hands full producing new research on topics ranging from greenhouse gas emissions to energy transitions or energy efficiency.

2014 HIGHLIGHT

RESEARCH

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FACULTYRESEARCH

RESEARCH EVENTS AT GEM FACULTYAs every year, 2014 was filled with events focused on transforming GEM research into practical expertise for society. Several new events stand out this year.

Pedagogy continues to be the School’s priority as the new Grenoble Ecole de Management Learning Model and the strategic plan for 2014-2018 emphasize the importance of pedagogic capacity and innovation. In becoming a vibrant ecosystem for pedagogical experimentation, GEM continues to offer faculty members a unique place to innovate and exchange ideas.

MEET THE EXPERT

This new series of monthly conferences is held on both the Grenoble and Paris campuses. Each conference is led by a professor-researcher at GEM and tackles concrete themes based on the researcher’s expertise. These events provide students, managers, partners and entrepreneurs with the opportunity to exchange with high-level experts on the solutions to current challenges.

RETHINKING ORGANIZATIONS WORKSHOP

In partnership with Cass Business School and the Copenhagen Business School, GEM held a workshop on organizational theory. The idea of the workshop ? To better understand businesses in society, to examine new models of organizations and markets, and to understand organizational rituals and ceremonies.

WORKSHOP ON TELEMEDICINE, ETHICS AND LAW

GEM organized a workshop in partnership with the Catholic University of Argentina to share research on telemedicine. The event brought together researchers, lawyers and institutional representatives to exchange on the ethical and legal implications of e-health and the use of telemedicine.

WORKSHOP ON THE MICRO-FOUNDATIONS OF TRIPLE HELIX

The term Triple Helix represents the key concept that describes how industries, universities and public authorities organize and implement their activities. While much work has been done on a macro-level, this workshop was designed to explore micro-level Triple Helix practices by scientists and organizations. In addition, this workshop was an opportunity for researchers to present papers at the workshop and submit them for a special issue of Technovation.

FIRST GEM RESEARCH DAY

Research departments are often seen as the ivory tower of higher education institutions. However at GEM, the goal is always to make research an integral part of the School’s activities. To encourage discussion and exchange between the School’s various stakeholders (administration, PhD students, DBA students, various faculties, etc.), this first Research Day provided participants with conferences, Research Team stands, expositions, videos and speed-meetings to discover research at GEM.

CREATING AND EVALUATING THE SCHOOL OF THE FUTURE

The year 2014 was a year of experimentation as professors tried new tools such as MOOCs, Serious Games and other innovative teaching experiences. When testing new teaching methods, student feedback provides crucial insights to evaluate and improve educational experiences.

To meet the challenge of developing new teaching methods, the School’s end of class questionnaire was reworked to focus on students’pedagogic appreciation of their learning experience. Instead of focusing solely on student satisfaction, the new questionnaire asks specific questions about the difficulties encountered in class and the speed of learning. In addition, two qualitative questions with written responses were added to offer greater insights into the student perspective on a new learning experience.

Evaluations drawn from this new questionnaire voiced a very positive outlook from the students. Overall, faculty members averaged 4.01 points out of five for their 2014

evaluations. A sign that despite new teaching methods and experimentations, faculty members are still meeting the key pedagogic needs of their students.

NEW FACULTY

Nathalie Belhoste Assistant Professor, HOS Department (geopolitics) PhD in management sciences from Sciences Po Paris

Ivan Guitart Assistant Professor, Marketing Department PhD in marketing from IESE Business School

Guillaume Hervet Assistant Professor, Marketing Department PhD in marketing from the University of Laval

Maggie Mei Assistant Professor, Management & Technology Department PhD in management sciences from the Copenhagen Business School

Tao Wang Assistant Professor, Management & Technology Department PhD in management sciences from EM Lyon

academic publications86

internationally recognized researchers invited to present at GEM seminars

30

citations on Google Scholars

22,904

citations on WoS3,202

KEY FIGURES

DIGITAL NATIVES CHAIR

SERVICE ENGINEERING CHAIR

2 ENERGY MARKET BAROMETERS

24 % compared to 2013

40 %compared to 2013

5 Digital Culture Watch Reports

1 Service Culture Resources Watch

1 special issue of L’Expansion Management Review

2014 HIGHLIGHT

Click to InteractIn 2014, students tested a new interactive tool called a « clicker. » This device allows each student in a class to immediately answer their professor’s questions. The results of their answers are automatically collected and displayed to the professor and the entire class. While the goal of the device is to increase participation, it can be difficult to measure the real efficiency of such a tool.

TESTIMONIAL

Barthélemy Chollet,Professor, Department of Management and Technology

« I was very happy to see increased participation in my class. In addition, thanks to our evaluation system, we were able to observe a concrete difference in student satisfaction. The same course taught once without clickers and once with clickers provided a student rating of 3.9 and 4.2 respectively. In addition, the qualitative written evaluations by students repeatedly mentioned their appreciation for this tool. »

KEY FIGURES

157 permanent faculty

42%female

45%international

600+ teaching staff

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Partner business schools are an essential component of GEM’s network and provide students with benefits such as the School’s numerous exchange opportunities.

The EFMD Conference was an excellent opportunity to thank the School’s partners by organizing a Partners’Day.

GEM Partners’Day

2014 HIGHLIGHT TESTIMONIAL

Joelle Silvestre,Executive Assistant, Head of Exchange Programs

« We were happy to organize a day dedicated to our partners. The event not only served to thank our partners, but was also a chance to highlight our region’s innovative and international spirit by including visits to surrounding high-tech ski resorts as well as a tour of the Charteuse Distilleries, established by local monks in the 18th century. »

INTERNATIONALDeveloping strong relationships with quality partners around the world has been the priority of Grenoble Ecole de Management’s global expansion strategy. The year 2014 was marked by several key developments that highlight and contribute to the quality of the School’s international offer.

GEM HOSTS THE 2014 EFMD CONFERENCE ON MASTER’S PROGRAMS

In December, GEM welcomed a record 103 guests from 20 countries to the 2014 EFMD Conference. The theme in 2014, « Master’s Programs: Going Global, » fit perfectly with the School’s focus on developing its international reach.

It was with great pleasure that GEM welcomed guests from academic institutions such as Duke University, Richard Ivey School of Business and the University of Sydney as well as guests from major companies such as HP, Schneider Electric and Google. The conference concluded with closing remarks from Della Bradshaw, Business Education Editor for

the Financial Times. As the organization that manages the EQUIS accreditation, EFMD conferences provide a unique opportunity to exchange on the future of business education by bringing together key players from academic, corporate and accrediting organizations.

DEVELOPING A GLOBAL NETWORK

Every year, GEM works to build its networks in various parts of the world. Three principles guide this effort: to develop quality partnerships with local academic institutions, to offer GEM researchers the opportunity to collaborate on international research, and to create a link between GEM students and companies around the world.

As a result, 2014 was marked by three new partnerships in the United States and India as well as continuing efforts to reinforce key relationships such as the partnership with Duke University, launched in 2012. This past year, in addition to welcoming two Duke students in Grenoble for a customized Executive Education program, Philippe Dupuy, a GEM professor and researcher, coordinated the French section of the Duke Global Business Outlook survey. Thanks to this collaboration, the study included the financial outlook of French executives for the first time in 20 years.

THE GEM GLOBAL NETWORK

ACADEMIC PARTNERS

3 New Partners in 2014 University of Texas University of North Carolina, Chapel Hill Indian Institute of Management, Calcutta

Total International Partnerships 125

TRANSCONTINENTAL TRACK

Launched in 2014Simon Fraser University Vancouver, Canada

Signed in 2014Downing College — University of Cambridge, England

GEM Transcontinental Track LocationsBeijing New York Vancouver Cambridge

KEY FIGURES

75% of GEM academic partners hold accreditations

135 nationalities

MOBILITY GRANTS

550 grants

€800,000in funding

1,000 +international exchange students (incoming/outgoing)

1 out of 3 GEM graduates work abroad

INTERNATIONALINTERNATIONAL

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ESC GRENOBLE: GRANDE ECOLE PROGRAM

The traditional Grande Ecole program at ESC Grenoble has always been a cornerstone of Grenoble Ecole de Management. In addition to maintaining the excellence that has always characterized this program, 2014 was focused on developing the program’s international reach. With a diverse student body recruited from all walks of life, the Grande Ecole program offers students a wide variety of program options that are built on qualitative partnerships with French and international institutions.

21. ESC GRENOBLE

22. GGSB

23. EMSI

24. DOCTORAL SCHOOL

25. EXECUTIVE EDUCATION

KEY FIGURES

14,767 applicants

TRANSCONTINENTAL TRACK CONTINUES TO EXPAND

The Grande Ecole program continued to spread its global reach with the expansion of its Transcontinental Track. In 2014, the School launched a new location at Simon Fraser University in Vancouver, Canada. Thanks to this latest agreement, the GEM Center for International Affairs now manages three Transcontinental Track locations: one in Beijing, China with Beihang University, a second in New York with Pace University, and a third in Vancouver. Students benefit from general management studies in Beijing and a finance-oriented track in New York. The new Transcontinental Track location in Vancouver is specialized in innovation and entrepreneurship as the city is a hub for research and high tech startups. In 2014, the first group of Grande Ecole students traveled to this location and benefited from visits with startups as well as high profile corporations such as Amazon, Microsoft and Boeing.

COMBINING SPORTS AND MANAGEMENT

In seeking to encourage the diversity of its profiles, GEM provides high-level athletes with the opportunity to take part in its Grande Ecole program via an e-learning curriculum that adapts to fit their schedule. In 2014, the program welcomed 21 high-level athletes. In addition, the GEM Sports & Management Institute launched a 2-year degree for athletes to take a first step in post-high school education. This e-learning degree had three participants in 2014 and allows athletes to easily combine their study and training schedules.

DUAL DEGREE IN MANAGEMENT AND ENGINEERING

In 2014, the Grande Ecole program enrolled 15 first and second year students in its dual degree program, which is delivered in partnership with the engineering school EISTI Cergy Pontoise. Launched in 2013, this program allows students to study two years at GEM and two years at EISTI. As a result, students benefit from technical studies in computer sciences and mathematics as well as management studies at GEM.

Finance and Banking in New YorkAs a part of the Transcontinental Track, Business Week in New York is designed to give students a deeper insight into the key issues associated with managing companies in the finance and banking sector. In 2014, GEM students visited 10 companies, including the NASDAQ, Bloomberg, Ernst & Young and Société Générale.

2014 HIGHLIGHT

ESC

TESTIMONIAL

Lisa-Jane Perraud,Corporate Relations and Career Development Manager

« For the past three years, I have had the pleasure of organizing a finance business week for students in the transcontinental program in New York City. These visits create a real interaction between students and major players in the finance sector. GEM is grateful to all the companies that gave their time, shared their expertise and opened the doors to internships and work opportunities for our students. »

students accepted79012 high-end academic

partners

dual degrees and thematic certificates (law, economics, engineering, design, etc.)

25

GRENOBLE GEOPOLITICS FESTIVAL

6th

participants (on-site and on-line)9,000+

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PROLIFIC YEAR FOR THE BIB

The Bachelor’s in International Business (BIB) was proud to announce several important developments in 2014.

• First students from the University of Kuala Lumpur (UniKL) In September 2014, GGSB welcomed its first two Malaysian students to the BIB program thanks to an agreement signed in 2012 with the UniKL Malaysia France Institute. This partnership prepares top Malaysian high school students to join French higher education programs. With a five year scholarship included, this agreement not only gives Malaysian students the opportunity to study in France, but also allows GEM to fulfill its goal of attracting top talents from around the world.

• BIB ranked fourth in Le Figaro Etudiant and Le Parisien The French newspaper, Le Figaro, ranked GEM’s BIB program fourth among all French Bachelor’s programs and first in its « international » category. The BIB was also ranked fourth in a new ranking of Bachelor’s programs by the French newspaper, Le Parisien.

• Five months of internships for BIB students In 2014, BIB students benefited from new internship requirements. With a minimum five months’time in companies, students now leave the program with greater hands-on experience.

• New placement year set up for second year BIB students Gaining real experience in companies is a key part of the GEM Learning Model. In 2014, GGSB provided second year students with the opportunity to take advantage of a placement year and gain valuable work experience.

• CROUS financial aid approved Financial aid from the CROUS, the French organization for student aid, was approved in 2014.

MSC MARKETING MANAGEMENT GOES TO LONDON

The MSc in Marketing Management was opened at the GEM London campus. With this new addition, the School now counts six programs in London and, in January of 2014, had to move to a new building in the heart of London to house this expansion.

GGSB

Global expansion was an essential part of Grenoble Ecole de Management’s strategy in 2014 and there is no better illustration of this growth than GGSB’s continued international development. With programs taught entirely in English and new developments every year, GGSB not only provides first-class business education programs, but also acts as a catalyst for the recognition of the GEM brand worldwide.

Each year, demand for hybrid talents trained in management and IT systems continues to grow. In response, EMSI focused in 2014 on expanding its programs and developing partnerships. The growth of EMSI’s student body by more than fifty percent highlighted the fact that this expansion has provided a quality solution to meet the current and future needs of companies.

GRENOBLE GRADUATE SCHOOL OF BUSINESS (GGSB)

EMSI (ECOLE DE MANAGEMENT DES SYSTÈMES D’INFORMATION)

EMSI

NEW ADVANCED MASTER’S IN BIG DATA

Big data is one of the key challenges of the future. Understanding how to manage, secure and valorize these new large-scale data sets has become a fundamental question for companies in all sectors of business. Having signed a milestone agreement in 2013 with Ensimag, one of Europe’s leading IT schools, EMSI capitalized on this development to launch an Advanced Master’s in Big Data that is unique in France due to its combination of managerial, ethical, strategic and technical IT content.

INFORMATION SYSTEMS MANAGER PROGRAM TAKES OFF

The year 2014 was marked by strong growth at EMSI, a fact in large part due to the growth of the IS Manager program in partnership with EEMI (Ecole Européenne des Métiers de l’Internet). Thanks to this program, the EMSI student body in Paris grew to more than seventy students.

KEY SUPPORT FOR EMSI

As every year, the Scientific and Pedagogic Committee met to discuss and exchange on EMSI’s offer. This day of exchange brings together representatives from the School, its academic partners and key players, such as the president of Cigref, a French association of companies which rely on information systems, and the president of Syntec, which brings together French companies specialized in areas such as engineering, the digital sector and consulting. By regularly bringing together stakeholders from the academic and business world, EMSI is able to analyze the needs of the market and adapt its offer to match company demands in the future.

THURSDAYS FOR DIGITAL COMPANIES

This monthly event continued with great success in 2014. In line with current business trends, 2014’s events covered key management and IT questions such as the digital revolution in companies or the relationship between globalization and information and communication technologies.

Uniting Technical and Management SkillsThe Big Data program is a pedagogic partnership in which Grenoble Ecole de Management and Ensimag contribute their respective expertise. The first class counted thirteen students, six of whom were working professionals.

2014 HIGHLIGHT

ENROLLMENT

53 %230 students

2014 SMBG Innovation Award

Advanced Master’s in Big Data

80 % of EMSI teachers currently work in their field of expertise

88 % of EMSI graduates find their first job within four months

KEY FIGURESKEY FIGURES

1,764 students

109 nationalities

9 programs delivered in English

NEW INTERNATIONAL OFFICESPhoenix, USA Milan, Italy

French Embassy invites GEM to MalaysiaMalaysia is a growing market for higher education programs and GGSB has developed a strong partnership with the Malaysia France Institute of UniKL. As a result, the French embassy in Malaysia invited Nancy Locatelli for a week to teach and meet students preparing to apply for higher education institutions in France.

2014 HIGHLIGHT

TESTIMONIALTESTIMONIAL

Fanny Rabouille,EMSI Advanced Master’s Program Director

Nancy Locatelli,Deputy Director of the Undergraduate Program

« The unique strength of our Advanced Master’s in Big Data lies in its crucial combination of management and technical skills. The value of this combination is well illustrated by widespread support from many companies such as HP, Oracle, Eurodisney and SAS. In addition, students were able to apply their newly acquired skills to live business cases provided by IBM, Michelin, Schneider Electric and Hardis. »

« This invitation was a great opportunity to meet and teach the wonderfully bright students who are preparing to join programs such as the BIB. While teaching introduction to business was the principle activity, the week was also marked by a rich exchange of ideas and cultures with Malaysian students who were eager to learn about France and the School. »

22 23GEM - ANNUAL REPORT 2014 GEM - ANNUAL REPORT 2014

Custom Program GrowthGEM Custom Programs have grown considerably over the past year. In today’s fast changing world, companies wish to maintain the skill level of their employees, anticipate evolutions in the workplace and reinforce their employer branding.

2014 HIGHLIGHT

+31% growth

54 custom programs delivered

to

37 companies

32 open programs

2,000 + participants in Executive Education programs

KEY FIGURES

Developing a quality offer and customer loyalty are the two underlying principles that guided the Grenoble Ecole de Management Executive Education strategy in 2014. After restructuring the program in 2013, this past year was an opportunity to reaffirm strong relations with local, national and international clients and partners. The full-blown launch of the GEM Paris campus was an opportunity for Executive Education to further meet the needs of national and international companies by transferring its Advanced Master’s in Purchasing Management to its Parisian campus.

EXECUTIVE EDUCATION

EXECUTIVE EDUCATION

GEM: THE AGILITY REFERENCE AT ORANGE

The year 2014 highlighted the success of GEM custom programs as the School launched three new programs for Orange, one of its major corporate partners. The story behind this successful expansion lies in the School’s expertise on agility. Following a training program launched in 2013 for the first level of managers, Orange entrusted the School with several new programs on agility management, including a spinoff of the program to train higher echelons of management. Other agility oriented training programs include two-day training sessions within Essec’s Orange training program as well as a Boosting Your Managerial Agility program for Orange managers who work abroad.

EXECUTIVE EDUCATION GROWS GLOBALLY

The past year offered a clear indication that the GEM Executive Education program is on its way to providing custom programs for companies around the world. The first steps towards this international expansion

came through key national partners such as Michelin and Orange. As these international companies reap the benefits of their training programs in France, they have asked GEM to provide the same high-quality service for employees around the globe. The year 2014 was marked by training for Michelin employees at four international sessions held in the US, China, Brazil and Russia. Through its partner Orange, GEM also developed a training relationship with one of Indonesia’s major telecoms companies, PT Telekomunikasi.

REINFORCING THE LOCAL ECOSYSTEM

The regional ecosystem around Grenoble has always been an important source of innovation and exchange at GEM. To valorize and support this vibrant business environment, GEM provided key local players such as Poma, Roche Diagnostics, Gaz Electricité de Grenoble, CHU Grenoble, Opac38 and Grenoble INP with custom and open programs. International corporations such as HP also relied on GEM training programs to valorize their Grenoble locations.

DOCTORAL SCHOOL

DOCTORAL SCHOOL

As Grenoble Ecole de Management focuses its efforts on becoming a School for Business for Society, the year 2014 was an opportunity for the Doctoral School to reaffirm its commitment to creating high-impact research. The challenge is not only to influence international academic debate, but to impact managers and organizations worldwide. By encouraging the highest level of research through its PhD program and applied research through its DBA program, the Doctoral School has continued to develop its global reach.

414 DBA, PhD and Post-doctoral Bridge to Business students

1 of 9 DBA programs accredited by the AMBA

50 publications and conferences by DBA students and graduates

25 publications and conferences by PhD students

KEY FIGURES

TESTIMONIAL TESTIMONIAL

Marko Pitesa,Assistant Professor, Robert H. Smith School of Business, University of Maryland

Nathalie Ambrosiano,Deputy Director, in charge of Custom Programs

« My time as a PhD student at GEM was a real eye-opener for me. With more than 300 hours of methodological and specific topic-oriented courses, my PhD experience provided me with the skills and training necessary to study social phenomena in a precise, exact and scientific manner. Thanks to this training, I was able to develop in-depth research on the subject of moral, ethical and unethical behavior in organizations. »

« By working with an institution such as GEM, our corporate partners have the opportunity to go beyond one-shot training programs. In 2014, whether it was through certifications, degrees or an international offer, we provided our partners with solutions that accompany them throughout their evolution. »

GEM GRADUATES FIRST PHD STUDENTS

The year 2014 was a step forward in the Doctoral School’s efforts to be an actor in the uppermost echelons of research. The School’s first three PhD students graduated after having published at the highest levels. With publications in journals such as Academy of Management Journal, Journal of Applied Psychology, M@n@gement and Psychological Sciences, it came as no surprise to see them go on to influential positions in the academic and business world.

AMBA RECOGNIZES RESEARCH EXCELLENCE AT GEM

The Doctoral School was proud to announce the five year AMBA re-accreditation of its DBA program. Not only is GEM one of only nine DBA providers in the world to earn such a distinction, but the program is the largest of any AMBA accredited DBA program. The continued confidence of the AMBA highlights the strong reach and impact of the School’s DBA research as well as the quality of its partnerships.

GEM DBA GOES ITALIAN

In 2014, the GEM DBA program built on its existing partnership with Scuola Superiore Sant’Anna (SSSA) in Pisa to establish a new joint DBA program delivered in France and Italy. By bringing together the innovative business and research ecosystems in Grenoble and Pisa, this joint program offers participants the chance to advance their research in two « knowledge based cities. » GEM and SSSA have another joint DBA program with the University of Chongqing in China, established in 2013.

ADVANCED RESEARCH SEMINARS PROVIDE HIGH-LEVEL TRAINING

With research as its raison d’être, the Doctoral School continuously strives to provide up-to-date, expert training for its stakeholders. To meet demands for specific training sessions on methodology, the Doctoral School launched a new series of short programs (Advanced Research Seminars). These seminars offer students, staff and professionals engaged in research the opportunity to benefit from tools, insights and feedback by top-level professors.

First PhD Graduate at GEMIn 2014, Marko Pitesa was one of GEM’s first three PhD graduates. Following his scholarly training at GEM, he went on to join the faculty at the Robert H. Smith School of Business in Maryland, a testament to the quality of his work and training at GEM.

2014 HIGHLIGHT

24 25GEM - ANNUAL REPORT 2014 GEM - ANNUAL REPORT 2014

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27. CORPORATE ENGAGEMENT

29. ALUMNI RELATIONS

30. HUMAN RESOURCES

31. GLOBAL RESPONSIBILITY

From start to finish, businesses are a key part of the learning experience at Grenoble Ecole de Management. To meet the School’s mission of providing companies with talents that meet their needs, interaction with and feedback from businesses is the basis of our corporate relations strategy. From entrance and exit jury examinations to live business cases, internships and recruitment, working professionals not only provide GEM with valuable contributions, but also ensure their companies’access to a pool of high-level talents.

CORPORATE ENGAGEMENT

CORPORATE ENGAGEMENT

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ALUMNI RELATIONS

The year 2014 was a special year for the Alumni Relations Team as Grenoble Ecole de Management Alumni celebrated the School’s 30th anniversary. As the number of graduates continues to grow each year, the Alumni network has become a strategic keystone in the School’s development, a fact that was celebrated throughout the year with events worldwide.

Eric Aubailly,GEM ESC 1989, Montreal Alumni Coordinator

« One of the best parts of being a GEM graduate is taking part in the vibrant alumni network. Thanks to regular Get In Touch, Stay In Touch events, I am able to keep contact with long-time alumni as well as welcome new graduates to our region. Visits from the Alumni Relations Team are also a great way for us to stay up to date on our School’s latest developments. »

CULTIVATING A GLOBAL ALUMNI NETWORK

The primary objective of these many events was to develop GEM’s global network. As a result, the Alumni Relations Team traveled to numerous locations in countries such as China, India, Canada, the United States and England.

The Paris Campus Alumni Day and ensuing GEM Network Gala were the highlights of this year’s networking events. The School’s 30th anniversary was not only an opportunity to celebrate school spirit, but also a turning point as the Alumni Relations Team looks forward to preparing new services and tools for 2015.

KEY FIGURES

Grenoble Paris Lyon New York Barcelona

London Montreal Shanghai Geneva New Delhi

CITIES WITH ALUMNI EVENTS

Alumni

2005 2014 2020

8,000

23,000

45,000

10,000

20,000

2005 2014 2020

30,000

40,000

50,000

8,000

23,000

45,000

ALUMNI RELATIONS

3,674student internships in France and abroad

corporate representatives participated in entrance and exit jury examinations

843

companies participated in recruitment events

220

companies published job offers on the Career Center platform

2,485

CORPORATE ENGAGEMENT

KEY FIGURES

TESTIMONIAL

Agnès Brandi,Account Manager for Corporate Relations

« The event is not only an opportunity for students to be challenged by managers with hands-on sales experience, but also a chance for companies to communicate their passion and expertise in sales as well as spot talents for future recruitment. The goal is really to valorize sales careers and create a connection between students and companies in this field. »

Focus on GEM NegotiateEvery year, first and second year students from the Grande Ecole program participate in the GEM Negotiate contest. The year 2014 was marked by an overall increase in participation, with 90 students, 12 partner companies and 15 jury members. Students worked in teams of two to role-play real sales situations.

2014 HIGHLIGHT

TESTIMONIAL

RECRUITING OUTSIDE THE BOX

In 2014, the first edition of this event allowed companies to break with their usual recruitment habits. Instead of simply collecting résumés, this event gave companies the opportunity to evaluate students through role-playing scenarios. First, students and companies presented themselves during a friendly breakfast gathering. Then companies were able to see students in action by proposing scenarios revolving around topics such as creativity, specific business scenarios, negotiations and debates on various issues.

WEB 2.0 PLATFORM FOR RECRUITMENT

The corporate relations department launched the Career Center platform in September 2014. This new web tool, designed with JobTeaser, provides students and companies with a rich user experience for their recruitment needs. Students benefit from a

mobile-friendly design, targeted job offers and the ability to fine-tune their profiles. The platform also provides companies with a better estimation of their return on investment thanks to options such as video presentations, the ability to target specific student audiences and an increase in registrations for recruitment events.

GEM INNODAYS WITH POMA

Each year, this event allows first year students to discover and understand the innovation process by working directly on innovations for a company. In 2014, students worked on the challenges faced by Poma, a world leader in cable transport. After two days of group work, students presented 160 innovative ideas such as the transformation of a cable car into a restaurant or the use of cable transportation to connect high-rise buildings. This opportunity to work on real company challenges demystifies innovation and gives students their first feel for the creative process.

28 29GEM - ANNUAL REPORT 2014 GEM - ANNUAL REPORT 2014

GLOBAL RESPONSIBILITY

HUMAN RESOURCES

For the Human Resources department at Grenoble Ecole de Management, mobility, training and personal development are crucial factors in creating a healthy and thriving work environment. Creating an atmosphere that is conducive to mobility relies not only on providing career advancement opportunities, but spreading awareness and accompanying employees throughout their progression. In 2014, this vision continued to thrive as GEM set up new programs and continued previous ones.

people worked for GEM in 2014

1,264

66%female

187 nationalities

permanent employees

422

KEY FIGURESFIRST PROFESSIONAL MOBILITY DAY

The fact that 40 % of the School’s employees work in a position other than the one they were hired for highlights the success of mobility at GEM. To emphasize its commitment to mobility, the GEM HR department launched its first professional mobility day in order to create a time specifically dedicated to speaking about mobility with employees.

GOING FROM IN-COMPANY MOBILITY TO INTER-COMPANY MOBILITY

In 2014, GEM created the HR GIANT Club. By bringing together HR representatives from the eight partner institutions of the GIANT innovation campus, this club aims to develop inter-company mobility. This past year the club’s working groups met to exchange ideas and prepare events for next year.

ADOPTING A NEW HR TOOL

As part of a homogenization process, the School adopted the HR information system used by CCI France. With this new tool came the challenge of training the School’s personnel to use and integrate the information system, a challenge that was overcome throughout the year 2014 by providing training for all staff members who use the system.

DEVELOPING THE PROJECT CULTURE AT GEM

In 2014, the HR department launched a new program to develop employee awareness on project planning. By creating a project process with clear guidelines and an approval process via the Global Efficiency Management project (GEM +), this new process helps employees gain in efficiency and satisfaction as they master the tools needed to evaluate and advance their projects quickly and clearly. The process also helps anticipate HR and financial needs before launching a project.

Céline Randy,Human Resources Coordinator

« Our first mobility day was a great success as we were able to focus on specific requests from almost a dozen GEM employees. Each participant had different questions, ranging from training requests to specific questions about a position. This day was also an opportunity to encourage employees who wouldn’t normally have come forward to ask questions. »

TESTIMONIAL

HUMAN RESOURCES

2020 OBJECTIVE

600+GEM students

reduction of green house gas emissions14%

avg. score (worldwide avg.: 53.75 %)

55.78%

participated in specific exams to promote diversity

candidates132

MEASURING THE GEM CARBON FOOTPRINT

In 2014, GEM carried out its first carbon footprint assessment (Bilan Carbone® — BC®) in collaboration with the French institute for carbon training and ENSE3, an engineering school. The project brought together GEM partners, teachers and students to not only assess the School’s carbon footprint, but also provide training on greenhouse gases thanks to concrete case studies based on the School’s activities.

SUSTAINABILITY LITERACY TEST

Following the UNESCO World Conference on Education for Sustainable Development, GEM proud to participate in the first international test on economic, social and environmental responsibility.

The Sustainability Literacy Test is made freely available to all higher education institutions in order to test student knowledge of sustainability issues. As data is compiled around the world from participating organizations, this initiative will provide higher education institutions with a better understanding of how to train their students on global responsibility.

GEM SUSTAINABILITY NETWORK

In September 2014, GEM was proud to host the second edition of the Academy of Business in Society (ABIS) Doctoral Summer School. The theme of this year’s program was « Innovating for a Better World » and aimed to explore social innovation and promote responsible social, environmental and economic business practices.

SUSTAINABILITY LITERACY TEST

GLOBALRESPONSIBILITY

KEY FIGURES

Sustainability, social responsibility and innovation, three principles that have been at the heart of GEM’s commitment to global responsibility for the past thirty years. In 2014, GEM continued on its path to becoming a School for Business for Society with numerous projects to further a sustainable world.

TESTIMONIAL

Laëtitia Czapski,In charge of diversity and di-sabled access programs at GEM

« In addition to encouraging a diverse student body, GEM is committed to training managers who can understand and manage diversity issues. To help in this effort, the School offers students the opportunity to participate, for example, in a certification program that provides specific training on the issues faced by disable employees. »

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F O U N D I N G M E M B E R

12, rue Pierre Sémard — BP 127 38003 Grenoble Cedex 01 — France +33 (4) 76 70 60 60 [email protected]

64/70, rue du Ranelagh 75016 Paris — France

grenoble – em.com