rapp canada undergoes brand makeover to become track ddb

8/20/2019 RAPP Canada Undergoes Brand Makeover to Become TRACK DDB

1/31700 – 33 Bloor Street East, Toronto ON M4W 3T4 T 416 925-9819 F 416 921-4180 www.ddbcanada.com

FOR IMMEDIATE RELEASE

Date: July 8, 2015

Location: Toronto

RAPP Canada Undergoes Brand Makeover to Become TRACK DDB

Paul Tedesco appointed as VP, managing director of TRACK DDB

RAPP Canada, the integrated direct response and customer relationship marketing (CRM) business

unit of DDB Canada is undergoing a name change and brand shift, to become TRACK DDB, as part

of a DDB Worldwide makeover. Paul Tedesco, VP, managing director of RAPP Canada will now

serve as TRACK DDB’s VP, managing director.

This brand makeover contributes to an effort by DDB Worldwide to offer an integrated global CRM

offering for new opportunities. The CRM discipline is deepening its roots in consumer behaviour

sciences and presently experiencing tremendous growth.

Under the Omnicom group of companies, RAPP Worldwide will be branching out as a stand-alone

agency network, while DDB’s current affiliate RAPP offices will be re-branding to form the TRACK

network in major markets around the world. The Canadian announcement, made by Frank Palmer,

DDB Group Canada’s chairman and CEO, follows the TRACK name change from Germany in

March 2015. Additional offices moving to the new TRACK brand and agency network will be

announced shortly.


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1700 – 33 Bloor Street East, Toronto ON M4W 3T4 T 416 925-9819 F 416 921-4180 www.ddbcanada.com

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“The new name, TRACK, was developed by Interbrand and it signifies the transformation of the

CRM discipline, moving it beyond customer retention and loyalty programs, to include new and

emerging, trackable digital touch points,” explains Palmer. “TRACK focuses on data-driven systems

for individualized marketing and now includes solutions for e-commerce and marketing automation,

all with a sharp creative, customer-centric focus.”

Palmer unveiled the brand’s new logo today with Tedesco and executive creative director Barb

Williams. The re-brand also comes with a new website TRACKDDB.com and new branded

marketing communications materials.

“TRACK really speaks to how we ‘set the exact course’ for our clients’ brands, navigating them

through our increasingly complex communications world,” says Tedesco, on the meaning behind the

new brand name. “We trace and follow our consumers’ tracks on their decision-making journey, so

we can develop a deep understanding of their needs, and better serve them on behalf of our

clients.”

Effective immediately, RAPP Canada’s clients, including Kraft Canada, SickKids Foundation and

Volkswagen Canada will be serviced under the new TRACK DDB brand.

About TRACK DDBTRACK DDB specializes in brand management with deeply-rooted expertise in consumer-centric

perspectives. It is at home with CRM programs. Beyond customer retention or loyalty programs, the

agency offers data-driven systems for individualized marketing. TRACK develops and implements

digital touch points, from websites, and solutions for e-commerce to marketing automation. TRACK

DDB is a one-stop shop in today’s connected world that helps companies transform into modernmarketing powerhouses.

About DDB Canada

DDB Canada is the most creatively acclaimed, internationally recognized marketing communications

agency in Canada. The agency was named Top Creative Agency in strategy magazine's 2015Creative Report Card and was ranked #1 agency in Canada by the Gunn Report in 2014. Known foradvertising that generates significant results for clients, DDB Canada is a "total communications

company" whose fundamental belief is that creativity is the most powerful force in business. DDB


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Canada has offices in Vancouver, Edmonton, Toronto and Montreal. The agency's integrated

marketing disciplines include: youth marketing, public relations, event management digital, social,mobile, branding, design, direct, CRM, recruitment marketing and shopper marketing.

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For more information or interviews please contact:

Paige Calvert

Director of Corporate Communications604.608.4421

[email protected]

rapp canada undergoes brand makeover to become track ddb

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