rapid response fire engine - api.ning.comapi.ning.com/.../rapidresponsefireenginerev3.pdf · light...
TRANSCRIPT
Light Weight Type III Engine
4x4 Brush & Structure
Highway & Off Road
Rapid Response Fire Engine
INSTRUCTIONS:
Press the Up & Right arrow keys to move forward and Down & Left back.
Click the right mouse button and select help for more controls.
Advanced Light Weight TYPE 3
WHAT IS DIFFERENT ABOUT THIS PRODUCT?
MORE AFFORDABLE
ALUMINUM CONTRUCTION - LIGHTER
SMALLER CHASSIS – MORE AGILE
STEYR 110 HP ENGINE POWERED CPK3 PUMP
MORE POWER, PRESSURE AND CAPACITY PER POUND
5-Man Seating AVComm International FREEDOM Wireless ™ Blue
Tooth Headsets are provided for the Captain &
Engineer. Additional AVComm communications are
provided for the 3 fire fighters.
This custom cab
provides extra leg
room.
The doors swing out
90° angle for fully
equipped fire fighters.
Engine, Pump & Tank A Steyr monoblock engine and Waterous CPK 3
two stage pump make up the heart of this Type 3
engine allows exceptional combination of
torque and speed.
516gallon/1,953Liters UPF Poly Tank
Ladder Safety A custom designed hydraulic arm lowers and raises the
ladder from and to its storage.
Hadley Power Reel Control 1 inch (2.5cm) x 100 ft (34m) Hose
Electric Power Reel installed. Optional air or
hydraulic power available.
Backup Camera
w/3.5” Color Monitor
The standard rearview mirror is
replaced with a bright 3.5”
(8.9cm) color monitor
connected to a wide angle
camera.
WHERE IS THE MARKET? TRADITIONAL MARKET – Municipalities and Counties
INDUSTRIAL MANUFACTURES – SDG&E, RAND
VOLUNTEER FIRE DEPARTMENTS – Small Towns and Rural Areas
INDIAN CASINO’S – Reservations have Independent Fire Departments
The Fire Equipment and Apparatus Market is a $25 Billion Industry
REPLACEMENT OF THE AGING FLEET
NFPA estimates 40,000 in-service US fire apparatus
built prior to NFPA 1901 (1991) standard.
10,000 are over 30 years old. (13%)
17,000 are 20-29 years old. (21%)
13,000 are 15-19 years old. (19%)
Over 50% of all apparatus are over 15 years old
EMERGING MARKET – NEW EPA LAWS
2007 and 2010 EPA Diesel Emissions laws which made all
fire engine equipment purchased prior to 2007 in non-
compliance.
WHAT MAKES THE 3W FIRE ENGINE ATTRACTIVE?
3W Fire’s multifunction urban interface/structure unit
represents a substantial value, as it is approximately $65,000
less than the least expensive Type III Fire Engine.
ONLINE /OFFLINE MARKETING
STRATEGY
Viral Marketing – Social Media, YouTube, SEO, Pay per Call
Industry Specific Print and Publications
Bill Board
Cable TV and Public Access Ads
Trade Shows
NASCAR cross-marketing campaign
OUR SALES APPROACH
•Direct Bids
•Grant Services to Assistance – Cost Match
•Direct Sales
•Trade-in Programs
•Dealer Financing Partnership Programs with Lender
Groups
Year 1 Year 2 Year 3
Progressive Payment Revenue 13,500,000.00$ 13,702,500.000$ 14,154,682.50$
Production Costs 6,525,000.00$ 6,622,875.000$ 6,841,429.88$
Total Direct Labor Costs 342,342.00$ 347,477.130$ 358,943.88$
Contract Labor 65,484.13$ 66,466.387$ 68,659.78$
Gross Margin 6,117,173.88$ 6,208,931.48$ 6,413,826.22$
Operations Expenses
Total Direct Cost of Operations 159,208.00$ 161,596.12$ 166,928.79$
Total Indirect Cost of Operations 152,928.50$ 155,222.43$ 160,344.77$
Total Operations Expense 312,136.50$ 316,818.55$ 327,273.56$
Net Profit Before Taxes and Debit Service 5,805,037.38$ 6,208,931.48$ 6,413,826.22$
Less Debt Service 257,906.00$ 261,774.59$ 270,413.15$
EBITA 5,547,131.38$ 5,947,156.89$ 6,143,413.07$
Company Valuation 11,094,262.75$ 11,894,313.79$ 12,286,826.14$
INCOME PROJECTIONS AT FULL CAPACITY 45 TRUCKS PER YEAR
Where We Are In Development!
Round I Completed – Design of Proto-type $1,600.000.00
Management In- Place
Dealer License and Manufacturer’s Licenses in Place
Distribution Outlets in Place
Warranty Capabilities in Place
Exclusive Rights US Distribution of Pumping Unit in Place
Round II Use of Funds Lease/Option of Manufacturing Facility
and Complete Tenant Improvements $ 608.000
Hire of Industry Specific Direct Sales Firm 450,000
Purchase of Equipment – Water Jet Cutter 105,000
General Office Equipment 15,000
Equipment Repair 45,000
Bid Software 5,000
Phase IX: Purchase of Inventory Supplies and Materials 300,000
Phase X: Implement Production Budget and Working Capital 472,000
Total Cost $ 2,000,000