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Page 1: Rapid-Release Liquid Technology€¦ · Cold MOno Is the worfd"s only Immune system support formula that: • Increases Immune system resistance by 312 percent • Helps you recover

• Just 1 Easy Serving Before Bed

• Rapid-Release Liquid Technology

EXHIBIT A - Page 1

Page 2: Rapid-Release Liquid Technology€¦ · Cold MOno Is the worfd"s only Immune system support formula that: • Increases Immune system resistance by 312 percent • Helps you recover

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Page 4: Rapid-Release Liquid Technology€¦ · Cold MOno Is the worfd"s only Immune system support formula that: • Increases Immune system resistance by 312 percent • Helps you recover

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Page 5: Rapid-Release Liquid Technology€¦ · Cold MOno Is the worfd"s only Immune system support formula that: • Increases Immune system resistance by 312 percent • Helps you recover

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Page 7: Rapid-Release Liquid Technology€¦ · Cold MOno Is the worfd"s only Immune system support formula that: • Increases Immune system resistance by 312 percent • Helps you recover

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Page 9: Rapid-Release Liquid Technology€¦ · Cold MOno Is the worfd"s only Immune system support formula that: • Increases Immune system resistance by 312 percent • Helps you recover

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Page 14: Rapid-Release Liquid Technology€¦ · Cold MOno Is the worfd"s only Immune system support formula that: • Increases Immune system resistance by 312 percent • Helps you recover

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Page 16: Rapid-Release Liquid Technology€¦ · Cold MOno Is the worfd"s only Immune system support formula that: • Increases Immune system resistance by 312 percent • Helps you recover

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EXHIBIT I

Page 17: Rapid-Release Liquid Technology€¦ · Cold MOno Is the worfd"s only Immune system support formula that: • Increases Immune system resistance by 312 percent • Helps you recover

CON FIDENTIAL EXHIBIT J IOVAr·E~FrC-(J;00.04r fQV~f.1;~PT¢~O:oOb47

Page 18: Rapid-Release Liquid Technology€¦ · Cold MOno Is the worfd"s only Immune system support formula that: • Increases Immune system resistance by 312 percent • Helps you recover

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Page 19: Rapid-Release Liquid Technology€¦ · Cold MOno Is the worfd"s only Immune system support formula that: • Increases Immune system resistance by 312 percent • Helps you recover

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vms

SUPER: NATIONAL INSTITUTE OF AllERGY AND

INFECTIOUS DISEASES

DOCTOR: A trusted team of medical doctors now lias a way to fight back.

With Cold MD you can also recover an

SUPER: A CUNICAl STUDY ON KEY INGREDIENTS

REDUCED THE DURATION OF EPISODES BY AN AVG. OF

3.3 DAYS VS. 1.7 DAYS AGAINST PLACEBO.

PRODUCT Cold MD MARKET National PROGRAM True Crime Authors CODE # 060904853 TiTlE Now There's A Way To Fight Back

Introducing New Cold MD: the world's only immune system support formula

amazing 94% faster.

SUPER: INOIVJOUAlS HAVE BEEN REMUNERATED.

MALE ANNCR: Get yours at coldmdhelp.com, Wal Mart, CVS,

SUPER: THESE STATEMENTS HAVE NOT BEEN

EVALUATED BY THE FDA. THIS PRODUCT IS NOT

LENGTH STATION DATE TIME

30 HIST 09/18/2006 10:26 AM

Only your immune system can destroy these viruses.

SUPER: A CUNICAl STUDY OF NEW INGREDIENTS

REDUCED THE FREQUENCY OF EPISODES BY AN AVG. OF

3.3 VS. D,a AGAJNST PLACEBO.

We're the MDs in New Cold MD:

and fine retailers everywhere. (MUSIC OUT)

INTENDED 10 DIAGNOSE, TREAT, CURE, OR PREVENT

DISEASE.

______________ VIDEO ALSO AVAILABLE IN ANALOG & DIGITAL FORMATS._· _____________ _ Material supplied by VMS may be used for internal review, analysis or research only. MY editing. reproduction, publication, re-broadcasling, public showing or display for profit is forbidden and may violate copyright law.·

330 West 42nd Street, New York, NY 10036 T 2127362010

EXHIBIT L

Page 20: Rapid-Release Liquid Technology€¦ · Cold MOno Is the worfd"s only Immune system support formula that: • Increases Immune system resistance by 312 percent • Helps you recover

Cold'MD Proeuci Facts,

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.. Supplement Fads

;. FAQ

a SleepMD'"

a JolntMD'"

a Allergy MD '"

a Cholesterol NO""

a Heartbum MD'"

" ' .. \ihnrn to !--uy

- . - . - - -BUY NOW,

DOCTOR-FORMULATEDt

"I've reviewed aU of !he researoh. In my opinion, Cold MD contains clinically proven ingred'/8I11s for a drug-free IWY 10 support a sltong immune system and allow you 10 recover raster,"

Dr. Marvin lieuer, MD, FAAFP, MD Scientille Advisory Board Member, Iomedlx Chlof Sc:Ientlflc Officer

CONFIDENTIAL

hnp:! Iwww.coldmdhealth.comlindex.shtml

COLD ~.m·" - THE UL T!t.tt\TE IMMUNE SYSTEM SUPPORT FORMULA , A dlnlcid study on t"" key 1n9<_ CIOfYIbInaIloflI. Cold MO· .-...... joocts reduce<! the ft<!Quency of "", .. odeS.,., .~ IVerage

of ].3 vs. 0.8 .ga .. st the placmO (312 percent 9~eator ,eoIstance). In the .. me study. subjects reduaiI the d ... _ or epISodes by an "''''''ge of 3.3 dlI\fS vs. 1.7 <Sa" iIO .... sUh. plocebo (94 percent taster rec",,"Y). Carefully read lIIe,_ label.,.,.,.. ......... Col<> HO-Is DOrent,pendlng. t Formulated by, Dr. KBrvIn Heuer, MO, fAAFP; Chief 5cJeqtj1lc Olncer, lomedtlr. AII_.1s .eve .~ remunerated. Carefuly reed lIIe en{frelabel belore..se.

Cold MOno Is the worfd"s only Immune system support formula that:

• Increases Immune system resistance by 312 percent • Helps you recover 94 percent faster • Is medical doctor-formulatedt and approved • Has cllnlcaily proven results • Is used dally for maximum support. and protection • Contains natural ingrUdlenb • 1$ fOO pereent drug.free • I. non-drowsy

sclenUIic breakthrough.

New Cold MO'" is an immune system suppon formula thaI increases your resislance by,312

and helps you recover 94 percent fasler. In fact. a crnical study on lhe key ingredient combination in Cold MQ'" showed­subjects redUCed the frequency of episodes by an average of 3.3 \IS; 0.8 against the placebo (312 percent greater resistance). In the same study, subjecls reduced !he duration 01 episodes by an average of 3.3 days vs. 1.7 days against the placebo (94 percent raster recovery). With resui!s like this, you won't ever want to be without Cold MO.

Y oor immune system is your ftrS! and most Important rme of defense. Sui keeping your immune system running in optimal condilion has never been easy· unbl nowl A trusled team of

doctors nuw has .. way 10 roghl back with an amanng

What also makes Cold MD unique is its three lines of defense:

• Use daily'for maxbnum immune system protection; • For added protect/on, Cold MD can also be taken at the first sign of immune system

weakness, and additionally; • Use before entering crowded or congested areas such as aIrplanes, buses, offices,

)121120075:23 PM

IOVATE-FTC-000096

EXHIBIT M - Page 1

Page 21: Rapid-Release Liquid Technology€¦ · Cold MOno Is the worfd"s only Immune system support formula that: • Increases Immune system resistance by 312 percent • Helps you recover

Cold.oMD Product Facts

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CONFIDENTIAL

http://www.coJdmdhealth.comlindex.shtml

restaurants, schools, trains. or other public places.

!rs thaI easy! Cold /:JIO is an all-In-one formula that de/Ive<s clinically proven immune syslem support The patent-pending formula contairtsoingredienls that wone Get Cold MDal:!d start prolecD'lg YOtJr.IeJftollay.

HO;:1 Cold r;'D'" Works? Clinically Proven Results

Thesestatements.haYe nOt teen ev.aiuat«J b, Ute fDA. These ptoc:tucts;we not Intended to dlagnO!I@,.treat,cure .. or-preventanr d_ Pr.\cL ... c·~ F-I' "'r"':,.)':. ,,"j, "nJ""':jS\.~f~'''''(:"lt! T..:::rr'J-}U:'H.',· S·' •. T ....... ~ ..... '"l.: I ~'J .... ·r('~~2j~

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EXHIBIT M - Page 2

Page 22: Rapid-Release Liquid Technology€¦ · Cold MOno Is the worfd"s only Immune system support formula that: • Increases Immune system resistance by 312 percent • Helps you recover

Cold ,\liD Supplement Facts htlp:Jlwww.coklmdhealth.com!supplcment_faclS.shtml

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CONFIDENTIAL

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COLD MD''.' SUPPLEr.1ENT FACTS A dinlall study on tile tey ingredient combination In ~ "'D" shO;.ea· siib)ods """'_ IIM!. r;equen<y of episodes I>y an_e or 3.3 vs. 0.8 ogolnst Ih~. placebo C312 por<eBt o~A!$I$IanCel·. In the $Orne Study, subjecb re:lUO!d tile duration 0' <1>_ by an """''''I'' of 3.3 days _5. t. 7 days "'I ..... , tI-.e ~ (94 !>dunt raster tOC<l'lery'. carefully 'ead the entice label before US~. COOl MO~ .. POtent-pendJrlg. . ..

Supplement Facts. Serving Size 2 Caplel$ S!!rvittgs Per Container 20

Amount Per Serving % Dally Value

Vilan';n C'(as ascorbic acid) sOOmg

Zinc (as zinc acetale featuring Nano-Diflusa'" 1~1ogy) 15 mg

830%

100%

Immunlgon ,- Proprietary Blend 1353 mg t • __ '_'_.,"W . ____________ • __ . _________ ._.

Astragalus extract (as Astragalus monghoUcus) (rool) t

Eleuthero extracl (as EfeutherOCOCCfJ$ senlicDSus) (Siberian glllsengj (rool)

Ginseng extract (as Panax ginseng) (rool)

Han Fang JI extract (root)

Epimedium exlract (as EpimeOium brevicomum) (aerial parts)

Echinacea extract ias Echinacee ptJtpures) (rool)

Dong quai extract (as AII{J6Jics sinensis) (root)

Gill'Jt:r extract (as ZlrJgibEK offICina"') (roOl)

C~rlJ$ bioftavar.o!ds

N·acelyl cyst_el_n_e ________ -c,--

t Daily value nOl eSlabilsned

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OTHER INGREDIENTS: MICROCRYSTALLINE CEUULOSE, COATtNG(PARnALL Y HYDROL YlEO POLYVINYL ALCOHOL, POL ¥ETHYlENE GlYCOL,TITANIUM DIOXIDE, TAlC, FD&C YEUOW NO.5, FD&C

3121120075:23 PM

IOVA TE-FTC-00009a

EXHIBIT M - Page 3

Page 23: Rapid-Release Liquid Technology€¦ · Cold MOno Is the worfd"s only Immune system support formula that: • Increases Immune system resistance by 312 percent • Helps you recover

Cold'MD Supplement Facts

2 of2

CONFIDENTIAL

http://www.coldmdhealth.com/supplement_facts.shtmf.

BLUE NO.1. FD&C YELLOW NO.6, POLYSORBATE BO). CROSCARMElLOSE SODIUM, STEARIC ACIO. CORNSTARCH, HYDROXVPROPYlCELllJLOSE, SILICON DlOXIDE.S/LlCA, MAGNESIUM STEARATE, SUCRALOSE.

DIRECTIONS: Use daily for maximum immune sys/em protection. For added protection, Cold MD can also b!t taken, allhe,lIlSt sign of immune system weatmess; use before'eolering crowded Dr congested arelJs 'such lIS

airplanes, b~s. oIficea, restaurants, sch<1ors,. trains, or otner pubdc places,

V/ew.Co/d.MO label

T11ese statements have not been evafuBtec:J bY. lhe- fDA; -q.e~ ~ucts ~ not Inteftded to' dii,gDUs.e. b'eat. cure, or preV'ent anY dlsea ....

P:C.!UC!S ':.)~-J"I~13::IS·!. ~rJ"~"': 5il'I :"-"--1: ; Tt -'n:; cf U:.(.' ;'.....:3 .' •• __ "s .. ~ f< Wi\c"c ~c eLI)

f:.; .... , "-;"r" ;. (·r·i'-:..·_·~.:' ... ~-~,· - '-'J __ ">'~:)' .t:::"':;'"

3121120075:23 PM

IOVA TE-FTC-000099

EXHIBIT M - Page 4

Page 24: Rapid-Release Liquid Technology€¦ · Cold MOno Is the worfd"s only Immune system support formula that: • Increases Immune system resistance by 312 percent • Helps you recover

Cold- MD FrQ!luently Asked Questions htlp:llwww.coldmdhealth.comffaq.shtml

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CONFIDENTIAL

HOUSE CALL WITH r.1f,RVIN HEUER 1'.10, FAAFP A Cltn'c"fsWsy on tile key Ingrmlent<OmbllWloii In Q)Id HQ- showed subJecb ~ the frequenCY ofcepis0de5 .,., an ~: .' 3.3 vs. O.B against tile pIaabo (312 ~t gieater .... ltil3nce). In tile same study, subjO(K reduce<! ilia duration 01 eI)/SOdeI by an _eol3.3 daysvs. l.1c1aYS~the p_ (9<1 percent ___ err). ~ell>llY (5d ll>eentJre 13l>e1b@fnr. ~ COkIMD-" patent-l"""Ilng. t Formuiatei! by Dr. ;'.",In _, MD, fMFP. ChIdSclei>!lflCOItIcrr, [amed' .. AII .• ndlYld .......... ,. been n:P1une1-ated. CJrefuly read the en~ mbel' befOre use.

Dr. Marvh+leuer Is a certified family practice physician. Dr. Heuer has more than 20 years of experience In _ealdl and develoPment In the pharmaceutIcaJ Industry. He has more than 3D yeats'eXperience In bOlh patient care·8nd dinIcaI research. He has also cori'Ipleted a great deal of funded research and has authored mOftl lhan 40 papers and oIher publlcadol1S. Df". Heuer also regularly speaks Internationally Olt"tOpics of medicine and research.

Dr. Marvin Heuer. MD. FAAFP. MO SCIentific Advisory BoanJ Member.

Iomedlx Chief Sclentlflc Offlcer

m Whal make$ Cold MO'" unique from a do<:tor's pe"'pecdve?

n Cold MO Is an alJ..ln.one doClor.formulaledt and approved rormula lIlal provides great benefits W to users: First. it increases immune system resistance by 312 percent. Additionally, ~ helps you recover 94 percent faster. In ract. 8 dllliesl study on the key ingred"lI!flt combination in Cold MD showed subjects reduced Ihe rrequency of episodes by an averaga or 3.3 va. 0.8 against the placebo (312 percent grealet resistance). In tho same study, subjects reduced the duration of episodes by an avomge of 3.3 days vs. 1.7 days against the placebo {94' pen:enl Jaster recovern. Carefully read the enlire label berore use.

~ 8acktotop

rEI Why would you recommend Cold MD 10 your patients?

Jr.II first of al~ H's- Important to recognize lIIat only the most effeaNe and trusted products hove iii been dinically studied, ond ore doctor·rormulatedt and approved. MeolCal doctors undergo rigorous training and must adl1ere to the highesl slandards or excellence and ethics. Therefore. once you look al the quality of Cold MO and how it delivers benefits 10 users, ii's hard k> recommend anything else.

• SaclllOtop

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EXHIBIT M - Page 5

Page 25: Rapid-Release Liquid Technology€¦ · Cold MOno Is the worfd"s only Immune system support formula that: • Increases Immune system resistance by 312 percent • Helps you recover

Cold,.MD FreJluently Asked Questions http://www.coldmdhealth.comlfaq.shtml

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CONFIDENTIAL

EJ How doss Cold MO work with sameane's In1mu~" system?

rr.w YoUr immune system Is lhe body's ijr.;l and most imporlant rifle of defense. Cold MD delivers W ClInically proven Immune system supPort with ils proprieiary 'mmun!gen 1M blend 10 help build up your Immtme system's resistence.

.. Beck 10 lop

,... Cold MD increases Immune system resistance by 312 percent. As a doctor, how ... significant do you fh1d tIIat to· ..... and wily? .

w,wlllnd that 10 be vBfY s;gniflcant, The resultS speak fol themselves: 312 percenlis ver'f IiIlmpressivel

.. Back lotop

.... Cold MD can be used daily for maxImum Immune system support. How also can It be

... taken to boost ona's immune system?

w,w ThIs is where the uniqueness of the Cold MD formula standg ~tJI. The. all-in-one formula can be W laken three ways: F"II'SI. wilen taken on a daily basis, Cold MD prollides maximum Immune system support. Second. Cold 1140 can also be taken al the flf5t sign of immune system we"kness twice daiy for 3 to 4 days for immune syslem suppor!, IIe1ping you recover 94 percent: faster. Third, a can also. be laken before enlering crowded public places such as buses, restoull,"ls, schools, ·airplanes. or trains for increased ilJ]mune system support.

.. Back to top

These sIaIemen1s have not __ ev ..... _ by tile FDA.:nese·pnx!ucts ate not "'_ to diagno .... treat, cure. or "..,.,.nt any .. alOUse. ..'

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Products

a SleepMDlII

a JointMDlII

a Cholesterol MDlII

a Heartbuni MDlII , .. ".

aOmegaSmart MDlII

II Germ MDT»

Where to buy .

:. BUYNOWI

PRODUCT INFORMATION PHARMACIST

-. Germ MDTM Helps Support a Immune System

• Medical-Doctor Formulatedt • Research-Driven; Backed by Science • Ultra-Convenient, Fast-Acting, No Mess,

Take Anywhere . • Fast-Dissolving" Delicious-Tasting . • Orange or Fruit Punch Effervescent Tablets

Use Daily Where You Need it Most:

~ Schools ~ Airplanes

6t Offices s( Subways

~ Theaters ~ Restaurants

~ Malls ~ Health Clubs

"GermMDTM is scientifically formulated to help support

your immune system so that you can be proactive. n

Dr. Marvin Heuer, U.S. Licensed MD, FAAFP, MD

Scientific Advisory Board Member, Chief

Scientific Officer, lomedlx

C()MI.N'G SOON!

Products I Phannacist I Privacy Statement I Tenns of Use I Where to Buy

For customer service call 1-877-634-6530. © 2007.

8/28/2007 http://www.gemundhealth.comlindex.shtml

EXHIBITQ

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SUPER: INDIVIDUAlS HAVE BEEN REMUNERATED.

(SFX OUT) (SFX: SPINNING IN) So fast, the key ingredient gets

... PHYSIOlOGlCAL EFFECTS OF NUMEROUS EPISODE

lYPES. RESULTS WIll. VARY.

PRODUCT Allergy MD MARKET National PROGRAM How Do I Look? CODE # 070303292 TITLE Animated Box Mows The Grass

with new Allergy MD.

released in seconds. (SFX OUT) So poweiful, you can count on long-lasting results. SUPER: TliESESTATEMENTS HAVE NOT BEEN

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LENGTH STATION DATE TIME

30 STYLE 0311212007 07:16AM

It actually works (SFX:. WHOOSHING IN) to quickly support your immune system. . SUPER: STUDY PARTICIPANTS DEMONSTRATED

S1GNtACANT IMPROVEMENTS IN COMBATING ~ .•

MALE ANNCR: yours at mdproducts.com and stores everywhere. (MUSIC OUT) . .. INTENDED TO DIAGNOSE. TREAT. CURe OR PREVENT

ANVDISEASE.

VIDEO ALSO AVAILABLE IN ANALOG & DIGITAL FORMATS, _____________ _ Material supplied by VMS may be used for internal review. analysis or research only_ Any editing. reproduction, publication, re-broadcasting. ~UbliC showing or display for profit is forbidden and may violate copyrighllaw.

1500 Broadway, 6th Floor, NewYol1<. NY 10036 T 2127362010

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ADCIIIY MD"': AD-Seasoo AlIagy Rdic:fForm .... '

.J» . . ~ ... f~1J .j~;' MDPRODUcrS

I I§ Ingredient List

0FAQ

a Cold MOTII

a.Sleep MOTM

a JointM01V

a Cholesterol MOTtl

a Heartburn M011l

a OmegaSmart MD 1M

a GermMOlll -- ----- . ~ - .... ,- .. - - - - -

;. Where to buy -----,------------ - - -- - - --

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MEOICALDOCTOR FORMULAlEDt

"With just one easy dos.e

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MOlII provides re6effrom

the most common allergy

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Marvin Heuer, MD, .FAAFP, MD Scientific Advisory Board Member, Chief Scientific Officer. lomedix

W,!a:;.'ji~M'!l5~'¥ijt;!*7"rla;{f1n¥m~,.tr+·f'.iHat1Wlf .. "tMedlcal doctor formulated Allergy MO- uses 100% natunl. actiYe ingredients traditionaRy indicated in homeopathy to give yo. stimulant-free. non-drowsy. an-season rerlef from allergy symptoms such as $lleeZing. runny nose, lIay fever. nasal congestion and itchy. watery eyes. *Th@sestatements ilr@ ba""" 5O,,",lyon traditional use Indication" as recognized in the Materia Medica. C1refully read entire label before USf!. Allergy MO'" R;opid-Tabs is patent-pendIng.

Suffering from Allergies?

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EXHIBIT X - Page 1

Page 48: Rapid-Release Liquid Technology€¦ · Cold MOno Is the worfd"s only Immune system support formula that: • Increases Immune system resistance by 312 percent • Helps you recover

AllCIJIY MD""; All-Seoson AllCIJIY RdicfFormulAl

nuisance and can sometimes limit you from doing some of the things you would

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Allergies are a common probl.em

Allergies are a common problem in the United states and it's becoming a growing .concern. An astounding

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Problems with Other Remedies

There are many allergy products on the market that help to mask your allergy symptoms. Some of the

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Wouldn't it be more ideal if you could lind an allergy remedy that actually worked with your body to relieve

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EXHIBIT X - Page 2

Page 49: Rapid-Release Liquid Technology€¦ · Cold MOno Is the worfd"s only Immune system support formula that: • Increases Immune system resistance by 312 percent • Helps you recover

AIIc!gy MD""'; All-Sca.an AIIcIgy RdidFoanu1.1

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Allergy MO .... is incredibly easy and convenient to take. The fast-acting Rapid-Tabs are sweet coated so they

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EXHI81T X - Page 3