rapid recall exchange recall exchange.pdfnational pork board retail advisory committee april 15,...
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Rapid Recall Exchange
National Pork Board
Retail Advisory Committee
April 15, 2010
Amy Fanale, GS1 US
Director, Product Management
An Industry Problem
• Consumer safety and confidence are paramount issues for GMA and its
member companies
• The number and complexity of product recalls continues to grow
• Current legislative and regulatory environment requires focused attention
• Impact on share price and market value of companies is significant and
impact increases if recall is poorly executed
• Pressure from trading partners to improve recall execution practices
• The product recall notification step of the recall execution process is one
of the biggest opportunities for improvement
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The Industry-Driven Solution:
Fast – Accurate – Secure Recalls
Rapid Recall Exchange™ applies industry expertise and leading
practices to standardize product recall and withdrawal notifications
between retailers/wholesalers and suppliers
• Recalling firms send product recall information directly to retailers
and wholesalers confidentially and immediately via the web
• Provides users with standardized product recall information, handling
instructions, product images, alerts, 2-way communication tools, and
the flexibility of customized attachments
• Real-time updates on who received the notification and when
• Leverages global GS1 standards to ensure accuracy and enhance
speed of recalls
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• FMI, GMA, NGA, GS1 US committed to and collaborating on food and product
safety
• 2009/2010: Focus on driving mass adoption in core grocery sectors
– Health and Beauty
– Food and beverage [shelf stable and temperature controlled]
– Fresh Foods
– Pet Food and Supplies
– Tobacco
– Alcohol beverage
• 2010/2011 and beyond: Develop industry roadmap for food and product safety with
other trade associations
– Foodservice
– Healthcare
– General Merchandise
A Joint Industry Call to Action
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Features & Functions
• Secure user-authentication
• Two-way messaging
• Email alerts about new information
• Comprehensive, prioritized information
& product images for easy identification
• Attach documents to provide additional information for all or
targeted receivers
• Verification of notification
• Universal notification of Class 1 recalls
• Test environment for trialing recall processes
• Customer service for assistance including 24 / 7 technical help
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Benefits
• Quickly identifies recalled products –
product images and other information
are provided on the recall form
• Provides the necessary information to
remove recalled or withdrawn products,
handle them appropriately and initiate
financial settlement
• Accelerates response time –
information is received the moment it is
available and immediate action can be
taken
• Communicates directly with recall
initiator
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Suppliers
• Easy-to-complete online form to input
information
• Database of retailer and wholesaler
contacts to target specific recipients
• Immediate updates of who received
and opened the notification
• Expanded notifications to ensure
recipients don’t overlook new
information
• Two-way communication
Retailers
How to Access Rapid Recall Exchange
• Can be accessed directly, www.rapidrecallexchange.org
• Also from these organizations:
– Food Marketing Institute, www.fmi.org
– Grocery Manufacturers Association, www.gmaonline.org
– National Grocers Association, www.nationalgrocers.org
– GS1 US, www.gs1us.org
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Product Recall Process
Recall Initiator
• Completes the product recall form
• Submits form to Recall Approver
Recall Approver
• Reviews the product recall form
• Approves or Rejects the form
Recall Receiver
• Receives the product recall form
• Acts on the product recall process
Recall Initiator Company Roles Recall Receiver
Company Roles8
Post notification communication
Create New Product RecallRecall Initiator
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Create RecallGeneral Information
Recall Initiator
Create RecallManufacturing Company Information
Recall Initiator
Create RecallProduct Information
Recall Initiator
Upload Images & AttachmentsRecall Initiator
Create RecallProduct Handling Details
Recall Initiator
Create RecallReimbursement Requirements
Recall Initiator
Create RecallContact Information
Recall Initiator
Target ReceiversRecall Initiator
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Target AttachmentsRecall Initiator
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Notify ApproverRecall Approver
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Approver ReviewRecall Approver
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Approval – Send to ReceiversRecall Approver
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Notify Receiver Class I Example
Recall Receiver
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Notify Receiver Class III Example
Recall Receiver
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View RecallRecall Receiver
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View RecallProduct Information
Recall Receiver
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Ability to Respond to InitiatorRecall Receiver
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Recall Audit Reports
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Pricing
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Recall Initiator - A company that will be issuing Product Recall Notifications. This
company type cannot receive Product Recall Notifications.
Annual Revenue Annual Fee
< $5MM $300
$5MM < $35MM $500
$35MM < $100MM $950
$100MM to < $500MM $1,315
$500MM and Above $2,100
Recall Receiver - A company that will be receiving issued Product Recall
Notifications. This company type cannot issue Product Recall Notifications.
Annual Revenue Annual Fee
< $1B $250
$1B to < $15B $500
$15B and Above $750
Industry Adoption
Kroger Endorses Rapid Recall Exchange and Encourages All
Suppliers to Join Exchange CINCINNATI, April 6 /PRNewswire-FirstCall/ -- The Kroger Co. (NYSE: KR) today
announced its endorsement of the Rapid Recall Exchange, an online service that
standardizes and accelerates food and product recalls and withdrawals. Kroger will be the
first national retail chain to encourage its suppliers to subscribe to this industry-leading
program.
The Rapid Recall Exchange, developed by GS1 US in collaboration with the Food
Marketing Institute and Grocery Manufacturers Association, is the industry's only online
standardized recall notification system. Using consistent forms and processes, retailers
receive the same complete information, including product images and handling
instructions, when a recall is issued.
"Using Rapid Recall Exchange provides Kroger with timely and accurate recall data. The
need for speed is crucial in recall situations and this will help us be more efficient in
removing recalled product from our shelves and communicating with our customers about
recalls," said Dr. Payton Pruett, vice president of corporate food safety for Kroger.
Kroger is asking all suppliers to subscribe by July 1, 2010. Suppliers using the Rapid
Recall Exchange can provide all critical recall information in one communication – 24
hours a day, seven days a week – quickly alerting retailers. This enables retailers like
Kroger to quickly remove recalled products and reach out to customers about recalls.
Kroger is an industry leader in recall communication efforts. Using its customer loyalty
database, Kroger is able to notify customers via register receipts and phone calls about
recalls of products they may have purchased. Kroger has a 24-hour, seven-day-a-week
process in place to coordinate recalls, and works quickly and effectively to remove from
sale products that have been recalled or withdrawn.
For more information about recalls, visit http://www.kroger.com/recalls.
Current Customers (as of April 1, 2010)
For the most recent listing, see www.rapidrecallexchange.org Cont’d on next slide
A&P Buehler's Fresh Foods D'Agostino Supermarkets
A.C.Kissling Co. Bush Brothers & Company Dad‘s Pet Care
Associated Food Store Butterball LLC Daymon Associates Inc.
Ahold USA C&S Wholesale Grocers Inc Diamond Walnut Growers Inc.
Alex Lee Inc. C. H. Guenther and Son Inc. Dahl's Foods
Alfa Sprouts C.B. Fleet Company Inc. Del Monte Foods
Apple Wedge Packers & Cider Cabot Creamery Cooperative Delhaize Group/Delhaize America
Applewood Orchards Inc. Campbell Soup Company Disneyland
Associated Grocers – Louisiana Christopher Ranch LLC. Dorothy Lane Market
Associated Grocers of New England Clement Pappas & Co. Inc. Eagle Eye Produce
Associated Wholesale Grocers CMI Inc. Eagle Produce LLC dba Martori Farms
Associated Wholesalers – Inc Coffee Holding Co. Inc. Europackaging LLC
Bell-Carter Foods Incl Colonna Brothers Inc. Everlast Sports Nutrition
BI-LO LLC CVS Pharmacy Florida’s Natural Growers
BJ's Wholesale Club Carolina Pride Foods Inc - Carolina Pride Foods Inc Fairway Market
Bozzuto’s Inc Chief Super Markets Inc. Festival Foods Wisconsin
Bumble Bee Seafoods Cobb Management - Makoto Dressing Inc. Food Lion
Big Y Foods Inc. Columbia Centre Market Place Inc. FoodMatch Inc
Bristol Farms ConAgra Foods Forest Hills Foods
Brookshire Grocery Company Costco Wholesale Fox & Obel Food Market
Buckden Inc - Buckden's Valu Foods Cypress Holdings Inc. Harvest Market Fresh & Easy Neighborhood Market
Current Customers (as of April 1, 2010)
For the most recent listing, see www.rapidrecallexchange.org Cont’d on next slide
Fruit Fresh Up Inc John B Martin and Sons Farms Inc. Marx Brothers Inc.
General Mills Inc.K-VA-T Food Stores Inc. - Food City & Super
Dollar Discount Food Stores McCormick & Company Inc.
Great Lakes Cheese Company Inc. Knouse Foods Cooperative Inc. Mid-Am Food Enterprises
Georgia Pacific Corporation Kellogg Company Mrs. AppleTree
Giant Eagle Kings Supermarket Nash Finch
Grimmway Enterprises Inc Knowlan's Super Markets Inc. Festival Foods National Fruit Product Co Inc.
Grocers Supply Co. Inc. Kraft Foods Inc. Newtree America Inc
H E Butt Grocery Company Kreher's Farm Fresh Eggs LLC National Produce Consultants Inc.
H J Heinz Company Lakeside Mills Inc. Nestle USA
Hofmann Sausage Co. Inc Landies Candies Co. Inc. Newport Ave. Market IGA
Hubbard Peanut Company Inc. Laurel Grocery Company Northgate Gonzalez LLC
Hy-Vee INC. Lipari Foods Inc. Ocean Spray Cranberries Inc.
Harris Teeter Lund Food Holdings Inc. - Lunds & Byerly's Olean Wholesale Grocery Cooperative Inc.
Hershey Foods Corporation (U.S.) Malt-O-Meal Company Orca Bay Seafoods
Highland Park Market Inc Meijer Inc. PBM Products Inc.
Hop Chong Trading Co Inc Mexamerica Foods Inc. Pinnacle Foods Corporation
Hormel Mr. Dell Foods Inc Plochman Inc.
International Bazaar Inc. MT Olive Pickle Co. Inc Panos Brands
International Vitamin Manning Farms Inc. Pepsi-Cola North America
Isabella's Healthy Bakery Marketing Management Inc Phillips Mushroom Farms
John B. Sanfilippo & Son Inc. Mars Super Markets Inc. Plaza Provision Company
Current Customers (as of April 1, 2010)
For the most recent listing, see www.rapidrecallexchange.org
Potash Bros. Inc SUPERVALU Inc. The Kroger Company
Price Chopper Salba Smart Natural Products U.S. Sugar Co. Inc.
Pro's Ranch Markets Schnuck Markets Inc Unified Grocers Inc.
Procter and Gamble US Scolari's Food & Drug Company Upstate Farms Cooperative Inc.
Publix Super Markets Inc. Sendik's Food Market Ukrop's Super Markets Inc
Quaker Maid Meats Inc. Shaw's Southern Belle Frozen Foods Inc Unilever Home and Personal Care-North America
Ralcorp Holdings Inc Smart & Final Stores LLC United Supermarkets Ltd
Ready Pac Produce Inc. Sparboe Farms Inc. Water Lilies Food Inc.
Russell Stover Candies Inc Sprouts Farmers Market White Wave
Raley's Steck Wholesale Foods Inc. Wa Wa Inc.
Riesbeck Food Markets Inc. Stuckey's Wakefern Food Corp.
Roth's IGA Foodliner Inc Super S Foods Walgreen Co.
Roundy's Supermarkets Inc. The Clorox Sales Company Walter Stewart Co Inc.
Rouses Enterprises LLC - Rouses Supermarkets The Jel Sert Company Webeco Foods Inc.
SAFEWAY INC The Mancini Packing Company Wegmans Food Markets
SC Fresh Trans -Ocean Products Weis Markets Inc.
Schnuck Markets Inc Turlock Fruit Company Inc Whole Foods Market
Snyder’s of Hanover Inc. Tzetzo Bros. Inc. Wholesale Produce Supply LLC
Spartan Stores Inc. Target Winco Foods
Sun-Maid Growers The Coca-Cola Company Winn-Dixie Stores Inc.
Sunny Delight Beverages Company The J.M. Smucker Company Wolfgang Candy Company Inc.
Learn more at www.rapidrecallexchange.org!
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