rapid prototyping - a good idea for startups - battling the human condition
DESCRIPTION
This presentation was prepared for a free international startup conference at Ravensbourne College, London. This is not an extensive "How To" guide for rapid prototyping, it is more a quick guide to outline why we do it, and to give a quick overview of the process. Mainly: Rapid Prototyping is a great way to battle the human condition: our natural tendencies to spend too much time perfecting an idea or product before launching it; to refine ideas FOREVER, and not test them early enough.TRANSCRIPT
![Page 1: Rapid Prototyping - a good idea for Startups - battling the human condition](https://reader034.vdocuments.us/reader034/viewer/2022052618/554d3940b4c905b0708b47a0/html5/thumbnails/1.jpg)
Rapid Prototypingis a good idea for startups
@BBC_News_Labsat the International Startup Conference
Ravensbourne, LondonMarch 2014Powered by BBC Connected Studio
![Page 2: Rapid Prototyping - a good idea for Startups - battling the human condition](https://reader034.vdocuments.us/reader034/viewer/2022052618/554d3940b4c905b0708b47a0/html5/thumbnails/2.jpg)
ABOUT US
“Driving Innovation in News”
NEW TECH & DATA OPPORTUNITIES
NEW JOURNALISM FORMATS
RAPID
PROTOTYPING
![Page 3: Rapid Prototyping - a good idea for Startups - battling the human condition](https://reader034.vdocuments.us/reader034/viewer/2022052618/554d3940b4c905b0708b47a0/html5/thumbnails/3.jpg)
what is it?
• A method to TEST YOUR IDEA
• QUICKLY
• in REAL LIFE
• and LEARN from it
RAPID
PROTOTYPING
![Page 4: Rapid Prototyping - a good idea for Startups - battling the human condition](https://reader034.vdocuments.us/reader034/viewer/2022052618/554d3940b4c905b0708b47a0/html5/thumbnails/4.jpg)
process
1. select your MINIMUM FEATURESET to “test your unique idea” *
2. CREATE your simple working prototype
3. TEST it with real people in real life**
4. LEARN, make some changes, and do it again to test changes
* Select 1-3 goals, and prioritise features against these. Then choose BARE MINIMUM – see “MVP” literature.** Use real data if possible, and test on people who know nothing about your idea.
RAPID
PROTOTYPING
![Page 5: Rapid Prototyping - a good idea for Startups - battling the human condition](https://reader034.vdocuments.us/reader034/viewer/2022052618/554d3940b4c905b0708b47a0/html5/thumbnails/5.jpg)
why is it good?
• Prevents costly mistakes
• Gives you surprising insights
• Helps refine your ideas early & efficiently
RAPID
PROTOTYPING
![Page 6: Rapid Prototyping - a good idea for Startups - battling the human condition](https://reader034.vdocuments.us/reader034/viewer/2022052618/554d3940b4c905b0708b47a0/html5/thumbnails/6.jpg)
background
• IT IS NOT NEW(“prototype” comes from greek word πρωτότυπον for “early form”)
• IT’S QUITE COMMON(Most agile development work and Lean Startup principles are rooted in prototyping)
• BUT …. easy to NOT DO(if we are not careful, we will tend to revert to human nature)
RAPID
PROTOTYPING
![Page 7: Rapid Prototyping - a good idea for Startups - battling the human condition](https://reader034.vdocuments.us/reader034/viewer/2022052618/554d3940b4c905b0708b47a0/html5/thumbnails/7.jpg)
WE SHOULDMAKE SURE
WE DO ITBECAUSE
![Page 8: Rapid Prototyping - a good idea for Startups - battling the human condition](https://reader034.vdocuments.us/reader034/viewer/2022052618/554d3940b4c905b0708b47a0/html5/thumbnails/8.jpg)
WE ARE HUMAN
![Page 9: Rapid Prototyping - a good idea for Startups - battling the human condition](https://reader034.vdocuments.us/reader034/viewer/2022052618/554d3940b4c905b0708b47a0/html5/thumbnails/9.jpg)
with human TENDENCIES.
In the absence of Rapid Prototyping, we will:
• ask people “WHAT DO YOU WANT?”,…and
• fester in ANALYSIS PARALYSIS & discussion, and
• TWEAK & REFINE FOREVER…
![Page 10: Rapid Prototyping - a good idea for Startups - battling the human condition](https://reader034.vdocuments.us/reader034/viewer/2022052618/554d3940b4c905b0708b47a0/html5/thumbnails/10.jpg)
SO,IN ORDER
TO ACHIEVEPROGRESS
ANDSUCCESS
![Page 11: Rapid Prototyping - a good idea for Startups - battling the human condition](https://reader034.vdocuments.us/reader034/viewer/2022052618/554d3940b4c905b0708b47a0/html5/thumbnails/11.jpg)
we need to FOCUS
![Page 12: Rapid Prototyping - a good idea for Startups - battling the human condition](https://reader034.vdocuments.us/reader034/viewer/2022052618/554d3940b4c905b0708b47a0/html5/thumbnails/12.jpg)
ANDOVERCOME
THE MOST POWERFULHUMAN CONDITION
![Page 13: Rapid Prototyping - a good idea for Startups - battling the human condition](https://reader034.vdocuments.us/reader034/viewer/2022052618/554d3940b4c905b0708b47a0/html5/thumbnails/13.jpg)
THEFEAR ofFAILURE
![Page 14: Rapid Prototyping - a good idea for Startups - battling the human condition](https://reader034.vdocuments.us/reader034/viewer/2022052618/554d3940b4c905b0708b47a0/html5/thumbnails/14.jpg)
SOMETIMES
![Page 15: Rapid Prototyping - a good idea for Startups - battling the human condition](https://reader034.vdocuments.us/reader034/viewer/2022052618/554d3940b4c905b0708b47a0/html5/thumbnails/15.jpg)
so do not waste time worrying!
![Page 16: Rapid Prototyping - a good idea for Startups - battling the human condition](https://reader034.vdocuments.us/reader034/viewer/2022052618/554d3940b4c905b0708b47a0/html5/thumbnails/16.jpg)
motto
1. THINK BIG
2. START SMALL
3. ACT QUICKLY
![Page 17: Rapid Prototyping - a good idea for Startups - battling the human condition](https://reader034.vdocuments.us/reader034/viewer/2022052618/554d3940b4c905b0708b47a0/html5/thumbnails/17.jpg)
process, again.
1. select your MINIMUM FEATURESET to “test your unique idea” *
2. CREATE your simple working prototype
3. TEST it with real people in real life**
4. LEARN, make some changes, and do it again.
* Select 1-3 goals, and prioritise features against these. Then choose BARE MINIMUM – see “MVP” literature.** Use real data if possible, and test on people who know nothing about your idea.
RAPID
PROTOTYPING
![Page 18: Rapid Prototyping - a good idea for Startups - battling the human condition](https://reader034.vdocuments.us/reader034/viewer/2022052618/554d3940b4c905b0708b47a0/html5/thumbnails/18.jpg)
Thanks
@BBC_News_Labs
Powered by BBC Connected Studio