random acts of marketing kindness: 26 ways to make someone smile today
TRANSCRIPT
26 WAYS TO MAKE SOMEONE SMILE TODAY
Random Acts of Marketing Kindness
I hate to break it to you, but …
MARKETING HAS A lovability PROBLEM.
Less Lovable! More Lovable!
Stockbrokers! Lawyers!Car Sales! Lobbyists!Marketers!
Less Lovable! More Lovable!
Stockbrokers! Lawyers!Car Sales! Lobbyists!Marketers!
These folks are more loved than we are.
This is something we’d all love to change.
Things won’t be fixed overnight …
… but there are lots of little things we can do each day to make the people we work with smile.
Here are 26 little things you can do to show your
appreciation for the people you work with.
For the people you market to every day …
Remove all meaningless
buzzwords like utilize and
leverage fromyour marketing
vocabulary.
Disable ads on your YouTube videos.
They probably aren’t making you much
money anyway.
Disable ads on your YouTube videos.
Leave your library of lead gen content completely form-free for 24 hours.
Try out goofy content every once in a while. Regardless of what industry you’re in, people like to laugh.
And don’t forget to send your audience a card to let them know they’re loved!
Click to download
Now, for your beloved sales team …
Volunteer to help with their next sales call.
Set them up with Signals so they can know when a prospect has opened one of their emails.
Give their latest blog post submission an extra round of
edits so it’s in top-notch shape.
Set them up with a Twitter account and a list of new prospects to follow.
HubSpot customers can go a step further and set them up with a
stream in Social Inbox that’ll alert them when those prospects tweet.
Set them up with a Twitter account and a list of new prospects to follow.
Write an extra blog post to help them hit their monthly
quota, even if you’ve already hit yours.
Give ‘em a shout out in the next blog post you write based off their ideas.
Let them know you care by sending a Valentine’s Day card.
Click to download
And for your designers …
Stick to their style guide.
Stick to their style guide. Seriously.
Cut “make it pop” from your vocabulary.
Download all the custom fonts they want you to have.
Stop yourself before inserting that “little bit of code” into your website if you’re not sure what it will do.
Learn how to resize and crop images.
Send ‘em a card to let them know you love them
And don’t forget to send them a card to let them know they’re appreciated!
Click to download
For your friends in IT …
Figure out how to locate your browser and
software versions to help
troubleshoot.
Clear your cookies before asking IT for help.
Learn how to use the fax: how to
send documents, how to receive
them, and how to change the toner.
Know the difference between refreshing and hard refreshing a web page.
Test incognito windows before
reporting a problem to
make sure your cookies aren’t
the culprit.
Turn it off. Then turn it on again.
Send ‘em a card to let them know you love them
And don’t forget to send them a card to say thanks for their hard work!
Click to download
Last, but certainly not
least, are things you can do for
your fellow marketers …
Remove incorrect UTM parameters
before you share a link with your
friends, family, or coworkers.
Send the community manager a tweet of
encouragement after their company has a social media crisis.
Forward on a piece of content to your boss that you think they’ll like.
And don’t forget to send everyone a card to let them know they’re appreciated!
Click to download
Remember: None of these things will take up too much of your time …
… but they can go a long way to brightening other people’s days.
And that’s worth something, right?
… but they cango a long way to brightening other people’s days.
If we all can pitch in and give back, we’ll have a fighting chance to become a more lovable profession.