rand marketing- ecommerce expo south florida magento websites

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Welcome to E-commerce Expo South Florida!

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Exhibitors & Sponsors


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Speakers


• John Sonnier, Lead Magento E-commerce Solutions Engineer, Hostway

• David Smart, National Sales Director, Avalara

• David Ames, Director of Partnerships, Klarna

• Joseph L. Duke IV, Owner & CEO, Center Stage

• Seth Rand, Founder & CEO, Rand Marketing

• Ravi Gupta, Agency Development Manager, Google

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Master of Ceremonies


Robert Rand – Vice President of Operations & Chief E-commerce Strategist

With over 8 years of Agency level experience, Robert has helped over 100 E-commerce businesses, managed partnerships with many technology vendors and solutions specialists, and acted as the chief technology strategist for Rand’s E-commerce staff and clients.

Robert has strong ties to the local community in South Florida. He is currently a board member, and the upcoming board president at Abi’s Place, a local school for children with autism, cerebral palsy, and other complex disabilities. He is also active in other volunteer and teaching roles with other local South Florida organizations.

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Rand Marketing

Rand Internet Marketing is a results-driven full service provider of

professional website development and internet marketing solutions.

Our Services:Logo & Graphic Design

Printing Services

Affiliate Marketing

Local Directory Listings

Press Releases

Content Writing

Data Feed Optimization

Responsive Custom Website Design

E-commerce Web Development

Search Engine Optimization (SEO)

Pay Per Click (PPC) Marketing

Social Media Marketing

E-mail Marketing


Meet Our Team

Rand Marketing is a team of:

• Marketing Strategists • Conversions Specialists• Social Media Strategists • Designers & Graphic Artists• Developers & Programmers • SEO & SEM (PPC) Specialists • Project & Client Service

Managers

…all based in-house in South Florida, with over 9 years of experience as an agency.


Some of Rand’s Other Partner Agencies & Affiliates

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Retail vs. E-tail


Source: ComScore

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Mobile vs. Desktop


Source: ComScore

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E-commerce Platforms


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Our Preferred Platform


• Open Source – Flexible to meet your changing needs

• Thousands of Extensions (Plugins)

• Community version is fantastic for everyone from Startups to Large Businesses getting started on E-commerce

• Enterprise version is a perfect fit for established eTailers and large organizations

• Can be used for B2C, B2B, Quote Only, Catalog Only, etc.

• Tried and tested, Magento has powered 200,000+ E-commerce websites, with new updates and features being made available regularly

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Getting the MostOut of Magento


Rand is creating our own Launchpad for Magento, to allow for a faster, more cost-effective launch on the Magento E-commerce platform

CODENAME: RANDBO

We’re also working with Hostway on their Magento-Optimized hosting solutions.

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What does it take to run an E-commerce Store?


• Every store needs management, and an ongoing budget to keep your storefront competitive and operating efficiently and effectively.

• Design & Branding are key to your store’s identity.

• Some vendors will be needed to help you accept credit card payments, handle shipping rates, and keep your shop hosted, and open for business.

• Marketing – You can build a great restaurant, but you still need to advertise and build buzz in order to fill your tables.

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Other Important Factors


• Are your prices for products and shipping competitive?

• Is it easy and fast to find what you’re looking for through categories, search features, and search filters? Even on Tablets and Smart Phones?

• Does your website instill confidence and trust in shoppers? Does it look reputable? Is it fast and easy to checkout?

• Is your site memorable? Do you have a loyalty / retention strategy? Do you send customers occasional e-mails to let them know about new products and sales?

• Is your E-commerce website Customer-centric? Have you solicited anonymous feedback from shoppers?

• Are you taking pro-active steps to improve your conversion rates?

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Automation


Are you automating data flows between your website, accounting, point of sale, and ERP software? How about with online marketplaces like Amazon and eBay?

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Next Steps


Visit our table, and speak to one of our reps to schedule an appointment to discuss your design, development and/or marketing needs, and pick up your raffle ticket.

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Interested in Learning More?

• Contact Rand Internet Marketing for Further Information!

• Call us Today at 1(888) 707- RAND!

• Email us at [email protected]