ranbaxy revital listening to my body concept keynote
TRANSCRIPT
![Page 1: Ranbaxy revital listening to my body concept keynote](https://reader033.vdocuments.us/reader033/viewer/2022052505/554c44e8b4c9056b648b523c/html5/thumbnails/1.jpg)
What is LTMBM
Is a web portal or property that will connect users around conversations related to health, lifestyle issues, diet, stamina etc ..!
Users get to ask the experts, play games &
consume content around healthy living.!
![Page 2: Ranbaxy revital listening to my body concept keynote](https://reader033.vdocuments.us/reader033/viewer/2022052505/554c44e8b4c9056b648b523c/html5/thumbnails/2.jpg)
WhyTo create a portal which can be built as a community owned by revital, in the process leverage
social media & reach out to target group.!
![Page 3: Ranbaxy revital listening to my body concept keynote](https://reader033.vdocuments.us/reader033/viewer/2022052505/554c44e8b4c9056b648b523c/html5/thumbnails/3.jpg)
WhyTo integrate all
communications & media to a single thread.!
![Page 4: Ranbaxy revital listening to my body concept keynote](https://reader033.vdocuments.us/reader033/viewer/2022052505/554c44e8b4c9056b648b523c/html5/thumbnails/4.jpg)
IntentTo build a loyal community
which is connected to LTMBM portal.To create 10,000 user
registrations this year & to scale it mainstream media next year.!
![Page 5: Ranbaxy revital listening to my body concept keynote](https://reader033.vdocuments.us/reader033/viewer/2022052505/554c44e8b4c9056b648b523c/html5/thumbnails/5.jpg)
Social !media! Digital!
BTL!Mobile!
ATL!
Mainstream media!
![Page 6: Ranbaxy revital listening to my body concept keynote](https://reader033.vdocuments.us/reader033/viewer/2022052505/554c44e8b4c9056b648b523c/html5/thumbnails/6.jpg)
Phase#1 : Q&A ( 2 months )!Phase#2 : Games ( 2 months )!Phase#3 : Blog ( 1 month )!
Plan
![Page 7: Ranbaxy revital listening to my body concept keynote](https://reader033.vdocuments.us/reader033/viewer/2022052505/554c44e8b4c9056b648b523c/html5/thumbnails/7.jpg)
Q&A
![Page 8: Ranbaxy revital listening to my body concept keynote](https://reader033.vdocuments.us/reader033/viewer/2022052505/554c44e8b4c9056b648b523c/html5/thumbnails/8.jpg)
IntentTo establish as a brand
that here is to help users & give every possible
resources to live life fully.!
![Page 9: Ranbaxy revital listening to my body concept keynote](https://reader033.vdocuments.us/reader033/viewer/2022052505/554c44e8b4c9056b648b523c/html5/thumbnails/9.jpg)
Users can ask questions related to healthy living, stamina,
stress , balanced diet & our experts will give them the
answers.!
![Page 10: Ranbaxy revital listening to my body concept keynote](https://reader033.vdocuments.us/reader033/viewer/2022052505/554c44e8b4c9056b648b523c/html5/thumbnails/10.jpg)
WhereQuestions posted on the website will be automatically shared to user newsfeed as well.
NotUnlike a forum, the portal is a stack wherein one question will not have any replication or duplicates.!!
A product FAQ.
WhyPeople are turning online to read about lifestyle,wellness & health related concern & as brand that has been the no#1 in this segment we need to own that space.
![Page 11: Ranbaxy revital listening to my body concept keynote](https://reader033.vdocuments.us/reader033/viewer/2022052505/554c44e8b4c9056b648b523c/html5/thumbnails/11.jpg)
Challenges
![Page 12: Ranbaxy revital listening to my body concept keynote](https://reader033.vdocuments.us/reader033/viewer/2022052505/554c44e8b4c9056b648b523c/html5/thumbnails/12.jpg)
Intent
To get users active on the website & spend time regularly
and in the process ensure healthy traffic to website .!
![Page 13: Ranbaxy revital listening to my body concept keynote](https://reader033.vdocuments.us/reader033/viewer/2022052505/554c44e8b4c9056b648b523c/html5/thumbnails/13.jpg)
To get users to actively engage with the website through
interactive games through which they earn REVITAL coins.!
![Page 14: Ranbaxy revital listening to my body concept keynote](https://reader033.vdocuments.us/reader033/viewer/2022052505/554c44e8b4c9056b648b523c/html5/thumbnails/14.jpg)
WhereAll activity on the website by user will be shared on user newsfeed thus leveraging social media
NotNot a regular contest as user wins revital coins which are redeemed for gifts after earning a certain minimum number of coins
WhyUsers like to consume content in a fun way & most of the games we are talking here are based on health & our domain.
![Page 15: Ranbaxy revital listening to my body concept keynote](https://reader033.vdocuments.us/reader033/viewer/2022052505/554c44e8b4c9056b648b523c/html5/thumbnails/15.jpg)
Few screenshots
![Page 16: Ranbaxy revital listening to my body concept keynote](https://reader033.vdocuments.us/reader033/viewer/2022052505/554c44e8b4c9056b648b523c/html5/thumbnails/16.jpg)
![Page 17: Ranbaxy revital listening to my body concept keynote](https://reader033.vdocuments.us/reader033/viewer/2022052505/554c44e8b4c9056b648b523c/html5/thumbnails/17.jpg)
![Page 18: Ranbaxy revital listening to my body concept keynote](https://reader033.vdocuments.us/reader033/viewer/2022052505/554c44e8b4c9056b648b523c/html5/thumbnails/18.jpg)
![Page 19: Ranbaxy revital listening to my body concept keynote](https://reader033.vdocuments.us/reader033/viewer/2022052505/554c44e8b4c9056b648b523c/html5/thumbnails/19.jpg)
![Page 20: Ranbaxy revital listening to my body concept keynote](https://reader033.vdocuments.us/reader033/viewer/2022052505/554c44e8b4c9056b648b523c/html5/thumbnails/20.jpg)
![Page 21: Ranbaxy revital listening to my body concept keynote](https://reader033.vdocuments.us/reader033/viewer/2022052505/554c44e8b4c9056b648b523c/html5/thumbnails/21.jpg)
Blog
![Page 22: Ranbaxy revital listening to my body concept keynote](https://reader033.vdocuments.us/reader033/viewer/2022052505/554c44e8b4c9056b648b523c/html5/thumbnails/22.jpg)
IntentTo provide target group
content which will connect to our
communication.!
![Page 23: Ranbaxy revital listening to my body concept keynote](https://reader033.vdocuments.us/reader033/viewer/2022052505/554c44e8b4c9056b648b523c/html5/thumbnails/23.jpg)
Creating 20 articles / month which will be used in social
media & sent to users as email newsletters on a weekly/
monthly basis!
![Page 24: Ranbaxy revital listening to my body concept keynote](https://reader033.vdocuments.us/reader033/viewer/2022052505/554c44e8b4c9056b648b523c/html5/thumbnails/24.jpg)
WhereThe blogs will help strengthen our social media content strategy along with being a healthy SEO activity for the portal
NotA product promotion article source.
WhyBlogs have good readership on web & is also an essential SEO element.
![Page 25: Ranbaxy revital listening to my body concept keynote](https://reader033.vdocuments.us/reader033/viewer/2022052505/554c44e8b4c9056b648b523c/html5/thumbnails/25.jpg)
![Page 26: Ranbaxy revital listening to my body concept keynote](https://reader033.vdocuments.us/reader033/viewer/2022052505/554c44e8b4c9056b648b523c/html5/thumbnails/26.jpg)
![Page 27: Ranbaxy revital listening to my body concept keynote](https://reader033.vdocuments.us/reader033/viewer/2022052505/554c44e8b4c9056b648b523c/html5/thumbnails/27.jpg)
Few screenshots
![Page 28: Ranbaxy revital listening to my body concept keynote](https://reader033.vdocuments.us/reader033/viewer/2022052505/554c44e8b4c9056b648b523c/html5/thumbnails/28.jpg)
User profile
![Page 29: Ranbaxy revital listening to my body concept keynote](https://reader033.vdocuments.us/reader033/viewer/2022052505/554c44e8b4c9056b648b523c/html5/thumbnails/29.jpg)
The user profile will be connected to his twitter/facebook accounts & will also show the coins he have earned by participating in the challenges.
![Page 30: Ranbaxy revital listening to my body concept keynote](https://reader033.vdocuments.us/reader033/viewer/2022052505/554c44e8b4c9056b648b523c/html5/thumbnails/30.jpg)
It also shows
their activity
in the portal.
![Page 31: Ranbaxy revital listening to my body concept keynote](https://reader033.vdocuments.us/reader033/viewer/2022052505/554c44e8b4c9056b648b523c/html5/thumbnails/31.jpg)
Users can earn more
points by inviting
their friends thru social media
to join the site.
![Page 32: Ranbaxy revital listening to my body concept keynote](https://reader033.vdocuments.us/reader033/viewer/2022052505/554c44e8b4c9056b648b523c/html5/thumbnails/32.jpg)
Complete website UX
![Page 33: Ranbaxy revital listening to my body concept keynote](https://reader033.vdocuments.us/reader033/viewer/2022052505/554c44e8b4c9056b648b523c/html5/thumbnails/33.jpg)
Landing page for logo unveiling
![Page 34: Ranbaxy revital listening to my body concept keynote](https://reader033.vdocuments.us/reader033/viewer/2022052505/554c44e8b4c9056b648b523c/html5/thumbnails/34.jpg)
1. Launch plan!2. ROI & Cost sheet!3. Operational/ownership document!4. Website rolling out timeline sheet!
More Docs :!