Presented By

Jennifer Ramsey

In the Eye of the Beholder:Imagery in Wordpress

July 28th, 2012

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Images in WordPress

*Legal/Ethical Considerations*Finding Images*Images and SEO

HOT AIR BALLOONS INFLATING© Alptraum | Dreamstime.com

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Understanding Copyright• Protects Artistic Work• Reproduction: Making Copies• Distribution: Who Uses/Shares • Broadcasting: Public Sharing• Adaptation: Changing/Distorting/Editing WorkDisclaimer’s do NOT explain away copyright

Pencil Drawing of Unbalanced Scales of Justice© Microsoft | www.Microsoft.com

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Fair Use • ONLY applies to copy

written work.• Lack of © does NOT

imply Fair Use• Commercial AND non-

commercial use.

“Think before you Tweet”

Bird on top of Statue of Thinking Man© istockphoto via Microsoft

www.microsoft.com

Just because it seems fair to you does not mean it’s fair to use.

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Factors Determining Fair Use• Purpose of Use • Percentage of total material• Effect on fair market value• Transformative• Kelly vs.Arriba 2002• Digital Millenium Copyright Act (1998) DMCA

Question Mark on Keyboard© Microsoft | www.microsoft.com

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Derivative Creations

• Original images are repurposed and/or synthesized into something new.

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Finding Images

• Library of Congress Prints and Photographs• Creative Commons• MS Office Clip Art• Flickr/Tumblr/Intagram• Advertisements/Etsy• Stock Photo Image Galleries (istock,

Dreamstime/Jupiter/Getty) Free/Paid Images of varying prices

• You and Your Friends! DISCOVERER MAN WITH PATINA© Antaratma Images | Dreamstime.com

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Use With Care• Bing Free Images• Google Images• Other Blogs• Facebook• Pinterest• Models (Get a Release)

SAFETY SIGN© Freds | Dreamstime.com

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Green Light |Red LightGREEN YELLOW RED

Am I gonna make money?

Non-ProfitEducationalPersonal

JournalismParodyCriticismCommentary

Commerical Usage

What am I going to use this for?

Personal Blog Advertising/Monetized Blog

Resale:BookcoversAlbum Covers

How much of it am I going to use? *

Small Amount A good sized chunk

The Whole Thing

Effect on the market?

*Fair Use*Permssion*Licensed to me

*Can’t find original source or creator

*I know I don’t own it and it’s clearly copy written

TRAFFIC LIGHT© Lidian Neeleman | Dreamstime.com

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Image Selection

Feelings Action Words

Humans Color

Unique Images

DimensionColor

TextureTheme

RelevanceASTER© Tolchik | Dreamstime.com

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Google Advanced Settings• Reuse –copy and/or modify images• Commercial Reuse –Commercial purposes• Reuse with Modification – Copy and modify• Commercial Reuse with Modification – Copy

& Modify for commercial purposes

BLUE TONED SPIKY BACKGROUND© Jenny Solomon | Dreamstime.com

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Editing Imagery

Make sure it’s ok to do it. It usually is.Simple Software: PowerPoint (save as image FastStone (www.faststone.org) Full Version Image Viewer 4.6

Crayons© Microsoft | www.microsoft.com

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Giving Credit

Creator’s name“Image Title.”Description Website Title Website Publication DateDate Accessed [web address]Statement of Use

EYE© Socrates | Dreamstime.com

Provide the Link Back to the Creator/Source

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Exapanding Your Horizons

Use Watermarks and Web Addresses on Your ImagesPut a Copyright on your work

Set Your own TermsSay “All Right’s Reserved”

Donate to Image Sharing SitesUse Social Media YouTwitFace !

BLUE MYSTIC SUNSET© Vangelis | Dreamstime.com

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To Pin or Not to PinClick Through / Know SourceImpose your Title DescribeUpload Do Not Repin Your

WorkRepin Supporting MaterialsIf in Doubt Like Don’t RepinGET ON PINTEREST

Pins© Microsoft | www.microsoft.com

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Images in WordPress

*Legal/Ethical Considerations*Finding Images*Images and SEO

HOT AIR BALLOONS INFLATING© Alptraum | Dreamstime.com

Presented By

Jennifer Ramsey

In the Eye of the Beholder:Imagery in Wordpress

July 28th, 2012