ramadan 2015-msn

MSN Ramadan Sponsorship

June 7 – July 17th 2015

Today we will walk you through…….

Media consumptions habits differ in Ramadan and MSN

Ramadan channel will capture this by serving as a guide &

reference to the user

The MSN Ramadan channel delivers an opportunity for

deep integration with quality content across trusted

platforms

Know more, do more, uniquely yours

“I want to be able to consume fresh

content during office hours and post iftar hours

during Iftar in my markets”

“I want to know my timetable, Iftar time, Countdown to Ramadan, TV guide “

“I want tips on how to stay “I want tips of how to decorate my home”

healthy during Ramadan”

“I want to understand the health benefits of fasting”

“I want to catch up

on the top Ramadan series”

Media Consumption habits

“I want to learnhow to be the perfect hostess”

Media Consumption habits

GlobalWebIndex, Q4 2014

“I want to connect with my family and friends during Ramadan”

“I want to be entertained and stimulatedwhilst I wait for meal times”

“I want to be able to connect with my religion during Ramadan”

“I want to be able to connect with my culture”

“I need information that will help me plan for Eid”

“I want to find all my Ramadan information in one place”

comScore December 2014

They’re food influencers

Our Outlook audience in KSA is 49 times

more likely to be asked their opinion on

food compared to the online average

They love to cook

51% of the Outlook audience in KSA, are

interested in cooking and food – higher

than Facebook, Google and Yahoo

They’re discussing food

Our MSN audience are 10% and Skype

audience 11% more likely to discuss food

online compared to the online average

INDEX 149, higher than

Facebook, Google and Yahoo

INDEX 123 and 133, higher than

Facebook, Google

Global Web Index October 2014

INDEX 115 and , higher than


MSN audience are real foodies

Source : Global Web Index - Q4 2014 –KSA

MSN audiences loves to entertain

They’re interest in TV series

and movies17% of the MSN audience KSA , and 17 %

of the Skype and outlook audience are

talk about TV series and Films on line –

higher than Facebook, Google, and Yahoo

They’re big TV shows fans39% of the MSN audience in KSA , 46% of

the Outlook audience and 42% of the

Skype audience are interested in TV shows

and TV series– higher than Facebook and

Google

They’re love to know more

Our MSN KSA audience are 24% and

Skype audience 23% more likely to Look

for information related to what they

watching

MORE THAN


MORE THAN


MORE THAN

Facebook and Google

Source : Global Web Index - Q4 2014 –KSA

Editorial Offering

TIMING7th June – 17th July

(6 weeks)

LOCALIZEDMSN Arabia- KSA

EDITORIAL PILLARS

6 Bespoke & relevant content

areas

Food & Drink content

• Quick and delicious meals

• Traditional meals

• Healthy meals

• Content Type: Article, Video, galleries and Structured data

• Approximately 60 content pieces per Arabic site

Health & Fitness content

• Synopsis/Catch up on Ramadan Series Interviews with Celebrities

• Celebrity News

• TV Guide

• Content type: Articles, slideshows, Videos 150 (per Arabic site)

Entertainment content * Arabic only

Lifestyle content

Religious & Spiritual content

Eid planning content

Layalina MBC

Masrawy Al-Tebbi

Arabia France 24

FilFan Reuters

DW 7 days

CNN Arabic The national

Al-Masry Al-Youm Ahlan live

Bayraq Gulf News

3a2elati Cover Media

Elcinema POP sugar

Hia Sayedaty

Ra2ej WebTeb

List of partners include the following:

Promotion: MSN Sponsorship Promotional Placements

The following are samples of promotional placements that may be used to drive traffic to sponsorships and are not guaranteed placements for the advertiser.

Availability on every vertical and/or market will vary – this is dependent on previous campaign commitments.

MSN.com HP Skyline:

Editorial Promotion

Vertical Pages:

Editorial Promotion

via articles, image

galleries and videos

MSN.com HP

Vertical Stripe:

Editorial Promotion

and Navigation link

– to Hub Page


Vertical Landing Page: L1 Nav

Vertical Department Page: L2 Nav

Vertical Landing Page or Department Pages:

Slot in Editorial Cluster with Nav and Editorial

Vertical Header: MegaMenu Links

Vertical Footer: Nav and Editorial Links


Sponsorship Title link

back to Hub page from

all sponsorship pages

Social Networks: Editorial Posts/ Newsletter

/ House Ads

728x90

Sponsorship Bar

300x250 or 300x600 ATF

300x250 BTF scroll-initiated

Sponsorship Advertising Opportunity

MSN Ramadan Sponsorship offers advertisers exclusive opportunities to reach quality audiences through deep brand integration this Ramadan

DeepIntegration

Advertiser Exclusivity

Simple Execution

100% SOV of specific pages for a month

Features and add-ons to address advertiser needs

MSN Ramadan Sponsorship offers advertisers the opportunity to either integrate their own content into the fabric of MSN or utilize content from our premium Editorial Content Partners to position their brand in a relevant environment

Sponsorship Features

zAside• Supports links to more content• Supports Text Poll• Supports Facebook or Twitter• May contain upsell module• Variable height

End of Article Block

• Links to more related content

728x90

Sponsorship Bar

300x250

300x250

Content Area

Aside

End of Article Block

Skin

Sponsorship Bar

300x250 or 300x600 ATF

300x250 BTF scroll-initiated

z

728x90

Sponsorship Bar

300x250

The Packages

• Golden Package :

(300x250 or 300*600) + (728x90 or Skins) + Content Integration 1 Advertiser targeting KSA

• Silver Package :

(300x250 or 300*600) + (728x90 or Skins) + Content Integration 2 Advertisers targeting KSA

Advertiser A (Content + Skins)

Advertiser B (MPU)

Market Vertical Month Package - content focus Duration

Projections

Impressions Package Size Package Net

KSA RAMADAN CHANNEL June - July Ramadan - Cross vertical 6 weeks 6,000,000 Sponsorship A $ 66,000


Projections




Projections



Example: Lifestyle Vertical Screenshots (Turkish)

Health & Fitness Vertical Screenshots (non-US English)

ramadan 2015-msn

Documents