rallying regional innovation: forging future success in the columbia basin
DESCRIPTION
This is the slide deck from the keynote at the Basin Business Blender, held June 6, 2013 at the College of the Rockies. Thanks to presenter Jim Bottomley for making the slides available.TRANSCRIPT
The Blender has been made possible thanks to the Manufacturing and Technology Sector (MATS) initiative, and the support of our sponsors.
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Jim [email protected] 2
Rallying Regional Innovation:Rallying Regional Innovation:
Forging Future Success Forging Future Success in the in the
Columbia BasinColumbia Basin
Jim BottomleyJim BottomleyJune 6, 2013June 6, 2013
The The FutureFuture????
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Change results in Change results in bothbothopportunities and threatsopportunities and threats
ChangeChange
++__
The key to managing change isThe key to managing change isdetermining how to react to it...determining how to react to it...
Actions to embrace opportunitiesActions to embrace opportunities Actions to minimize or avoid threatsActions to minimize or avoid threats
WorkWork==
Meeting NeedsMeeting Needs
SuccessSuccess==
Need SatisfactionNeed Satisfaction
Evaluating an Evaluating an OpportunityOpportunity
Is it on trend?Is it on trend?- a need that is growing- a need that is growing
Need Satisfiers identified?Need Satisfiers identified?- target groups / defined goals- target groups / defined goals
Better Benefits provided?Better Benefits provided?- solutions delivered in a better - solutions delivered in a better way than other optionsway than other options
Better Benefits:Better Benefits: Attract attention in the age of information Attract attention in the age of information
overload – drive brandingoverload – drive branding Our reason for buying anythingOur reason for buying anything Drive motivation & investment Drive motivation & investment Define the value of each step in a process and Define the value of each step in a process and
drive cluster collaborationdrive cluster collaboration Better Benefit delivery Better Benefit delivery
is ouris ourcollective and individual collective and individual
reason for being!reason for being!
Strategy for $$$$$Strategy for $$$$$Moving from lowest price to Moving from lowest price to providing added-value ?providing added-value ?¤Requires focused better benefit Requires focused better benefit
strategiesstrategies¤Involves providing specific Involves providing specific high-priority need satisfiers better high-priority need satisfiers better
than competition… andthan competition… and proving it over time… your sales proving it over time… your sales
“story” should reflect this“story” should reflect this
Trend AreasTrend Areas1. Technology1. Technology2. Economic2. Economic3. Social/Cultural3. Social/Cultural4. Demographic4. Demographic5. Political/Legal5. Political/LegalTechnology is the lead-edge of Technology is the lead-edge of
change…change…
Technology Changes Technology Changes + or -+ or -
+ Higher levels of productivity + Higher levels of productivity based on new technologiesbased on new technologies
- Industry redefinition; often - Industry redefinition; often job loss, followed by job loss, followed by
increased career shiftingincreased career shifting
Major World Economic ErasMajor World Economic Eras1. Hunter Gatherers1. Hunter Gatherers2. Agricultural Age 2. Agricultural Age (90% to 2%)(90% to 2%) 3. Industrial Age3. Industrial Age % of Jobs% of Jobs 19001900 19511951 19861986 19991999 2005 2005 20082008 20122012in Production in Production 69% 53% 30%69% 53% 30% 15% 13% 11% 7% 15% 13% 11% 7%
4. Information Age4. Information AgeA whole new set of opportunitiesA whole new set of opportunities
and challenges...and challenges...
The Rise of Small Business The Rise of Small Business Transitions between economies – Transitions between economies –
maximizes opportunities for small maximizes opportunities for small business creation business creation
Small business has been the major Small business has been the major generator of job growth in Canada –generator of job growth in Canada –education must be more entrepreneurialeducation must be more entrepreneurial
Home offices and wired homes – can the Home offices and wired homes – can the office of the future be virtual… and at home? office of the future be virtual… and at home?
Clusters help! Angel networks and biz Clusters help! Angel networks and biz supports … aids research… aids growthsupports … aids research… aids growth
The History of ConflictThe History of Conflict1.1. Hunter GatherersHunter Gatherers
– – we fought the other tribeswe fought the other tribes2. Agricultural Age2. Agricultural Age
- we fought the other city states- we fought the other city states3.3. Industrial AgeIndustrial Age
- we fought other nations- we fought other nations4.4. Information AgeInformation Age
- - a global collaborationa global collaboration – – striving to striving to forge common values for human rights, forge common values for human rights, environment and trade… environment and trade… WOMEN POWER!WOMEN POWER!
The Global PictureThe Global Picture 7 Billion to 9 Billion by 2045 ?7 Billion to 9 Billion by 2045 ? 1 billion more people in middle class – 1 billion more people in middle class – increasing demand for meat increasing demand for meat (takes 4-8 units of grain for 1 unit of meat)(takes 4-8 units of grain for 1 unit of meat)
Developed world pop. growth dependent in Developed world pop. growth dependent in large part on level of women large part on level of women empowerment…empowerment…
Most important strategy to improve our world:Most important strategy to improve our world:Worldwide empowerment of Women Worldwide empowerment of Women
through educationthrough education
Trend Convergence:Trend Convergence: The Age of InnovationThe Age of Innovation
We are in an era of We are in an era of maximum change!maximum change!
We are entering theWe are entering the 5th Economic Era5th Economic Era
Jim [email protected] 18
Wealth =Wealth =Technology X ResourcesTechnology X Resources
New Technology comes New Technology comes fromfrom
CollaborationCollaboration-Maximum potential now -Maximum potential now
for innovation…for innovation…
Industry TransformationIndustry Transformation World markets - finding your niche(s)World markets - finding your niche(s) New Methodologies:New Methodologies:
-Internet -Radio Frequency ID -Internet -Radio Frequency ID -More complex J.I.T. logistics-More complex J.I.T. logistics-Quality & Green Standards -Quality & Green Standards
Reducing costs – collaborative automation and Reducing costs – collaborative automation and continuous process improvement keycontinuous process improvement key
Big wins in client satisfaction possible –Big wins in client satisfaction possible –interactive transfer of information – knowledge interactive transfer of information – knowledge has value!has value!
Knowledge comes thru collaborationKnowledge comes thru collaboration
Cultivating your FivesCultivating your Fives Find out your 5’s and engageFind out your 5’s and engage They can become your market They can become your market
intelligence, salesforce, researchers and intelligence, salesforce, researchers and promoters promoters
Remember it’s about meeting needs… Remember it’s about meeting needs… Key Question: Key Question:
Why should someone engage? Why should someone engage?
(quality, reliability, convenience, quick (quality, reliability, convenience, quick turnaround, great results, customization, turnaround, great results, customization,
excellent relationship)excellent relationship)
The Ultimate Regional Alliance: The Ultimate Regional Alliance: Forming Regional Clusters Forming Regional Clusters
Centres of Excellence are Centres of Excellence are mostly associated with research mostly associated with research onlyonly
Clusters focus on area of lead-Clusters focus on area of lead-edge need, with collaborative edge need, with collaborative public and private sector public and private sector partners conducting research, partners conducting research, commercialization and serving to commercialization and serving to promote regional economic promote regional economic growthgrowth
Potential Clusters?Potential Clusters? Match with regional strengthsMatch with regional strengths On-Trend – world-wide demand On-Trend – world-wide demand
themesthemes Connect to lead-edge researchConnect to lead-edge research
and/or application/testing of the and/or application/testing of the better benefit solutionsbetter benefit solutions
Private & Public PartnershipsPrivate & Public Partnerships Putting the puzzle pieces togetherPutting the puzzle pieces together
Many Productivity Network Many Productivity Network Cluster Opportunities in WestCluster Opportunities in West
Energy, Mining & ForestryEnergy, Mining & Forestry-new ways & new products (alternatives)-new ways & new products (alternatives)
Biotech – agriculture & healthBiotech – agriculture & health Information Communications TechnologyInformation Communications Technology Specialized manufacturingSpecialized manufacturing Nanotechnology ResearchNanotechnology Research Information Communications TechnologyInformation Communications Technology Specialized manufacturingSpecialized manufacturing Western Transport Corridors (logistics)Western Transport Corridors (logistics) New Hi-tech App’s (value-added niches)New Hi-tech App’s (value-added niches)
COLUMBIA BASINCOLUMBIA BASINYou Have World Class Clusters:You Have World Class Clusters:
Energy/Power - SOLAR - Supports/supplyEnergy/Power - SOLAR - Supports/supply Metals and metallurgical – slag can score –Metals and metallurgical – slag can score – also, new materials (think nano)also, new materials (think nano) Skiing Lifestyle – Para-alpine Training Centre – Skiing Lifestyle – Para-alpine Training Centre –
what about world best in para-alpine design?what about world best in para-alpine design? Specialty Construction – Log / Dream Mt HomesSpecialty Construction – Log / Dream Mt Homes Waste Mgt & Environment – see aboveWaste Mgt & Environment – see above Software development – 3D to GeomaticsSoftware development – 3D to Geomatics Cogeneration – Biomass / AgricultureCogeneration – Biomass / Agriculture Carbon Offsets? – Forestry to Diesel trucksCarbon Offsets? – Forestry to Diesel trucks
Regional Innovation & Clusters: Regional Innovation & Clusters: Ultimate GoalsUltimate Goals
Develop new products and Develop new products and services which could be exported – services which could be exported – creating high paying jobs & creating high paying jobs & economic growth for the areaeconomic growth for the area
Synergies for Cluster PartnersSynergies for Cluster Partners Branding the region to attract Branding the region to attract
investment, skilled labour and investment, skilled labour and additional Cluster partnersadditional Cluster partners
STAGES?STAGES?1)1) Identify future needs that are growing Identify future needs that are growing
worldwide that could be pursued – the worldwide that could be pursued – the mountain to climbmountain to climb
2)2) What roles/assets could Cluster Partners What roles/assets could Cluster Partners provide to pursue? (current partnerships provide to pursue? (current partnerships and synergies – future synergies?)and synergies – future synergies?)
3)3) Could these Partners develop a better Could these Partners develop a better benefit in solving this needbenefit in solving this need
4)4) Missing puzzle pieces to recruit?Missing puzzle pieces to recruit?5)5) Projects? Supports/Foundations? Projects? Supports/Foundations?
Jim [email protected] 28
Developing VisionDeveloping Vision Rather than focus on the Rather than focus on the
“how’s,” better to define future “how’s,” better to define future growing needs and better growing needs and better benefit goalsbenefit goals
Breaking down silos leads to Breaking down silos leads to innovation breakthroughsinnovation breakthroughs
Possible Collaborative Vision Possible Collaborative Vision 1.1. Vision:Vision: micro soil and weather conditions micro soil and weather conditions
could determine depth planted for each could determine depth planted for each seed with goal to increase yieldsseed with goal to increase yields
2.Capabilities2.Capabilities: : Soil Science, Agri-Knowledge, Advanced Soil Science, Agri-Knowledge, Advanced Manufacturing, IT tools and interfacesManufacturing, IT tools and interfaces
3.3.Could we make smart farm equipment Could we make smart farm equipment for the world? for the world? Help solve world hunger!Help solve world hunger!
Promoting a RegionPromoting a Region Increasingly, not only infrastructure and Increasingly, not only infrastructure and
business conditions, but social/quality business conditions, but social/quality of life factors are important of life factors are important
In future, In future, companies will locate where companies will locate where people want to live people want to live
Community health and positive lifestyle Community health and positive lifestyle offerings will increasingly be important offerings will increasingly be important to economic healthto economic health
WHY live in the Basin?WHY live in the Basin? Easy access to outdoor LIFESTYLEEasy access to outdoor LIFESTYLE Uncrowded authentic adventure Uncrowded authentic adventure
((FernieFernie’s tourism pitch)’s tourism pitch) Small-town sense of communitySmall-town sense of community Lower commute time Lower commute time
– – More quality time in sunshineMore quality time in sunshine Others?Others?
Aging PopulationAging Population Baby boomers currently 47-67Baby boomers currently 47-67 with peak year at age 52with peak year at age 52 Single parent & blended families are Single parent & blended families are
biggest growing family type – also more biggest growing family type – also more often extended families often extended families
Highly skilled people in their earlier Highly skilled people in their earlier years want action, vibrancy & diversity years want action, vibrancy & diversity
Emerging trend? Baby Boomers & Emerging trend? Baby Boomers & immigrants moving to small towns/rural immigrants moving to small towns/rural – – seeking nature, friendliness, safety & seeking nature, friendliness, safety & health care (ambulance response time)health care (ambulance response time)
The future of crime is fraud The future of crime is fraud (identity theft and title fraud)(identity theft and title fraud)
Customer Perception:Customer Perception:“I’m Not Aging like “I’m Not Aging like
everyone else.”everyone else.” Recent research has shown:Recent research has shown: Boomers generally perceive themselves Boomers generally perceive themselves
as 14 years younger than their actual as 14 years younger than their actual ageage
An example: Gap launched a line of An example: Gap launched a line of clothing for women over 35 – actually clothing for women over 35 – actually over 50over 50
Lifestyles now more important than ageLifestyles now more important than age
Demographic TrendsDemographic Trends Attracting skilled labour will be a bigger Attracting skilled labour will be a bigger
and bigger challengeand bigger challenge Immigration will grow - and diversity Immigration will grow - and diversity
stokes innovationstokes innovation Many workplaces now have 4 generations Many workplaces now have 4 generations
working together – in many places it’s working together – in many places it’s skewed to older and youthskewed to older and youth
Communication By GenerationCommunication By Generation Gen X’s – born ‘65 to ‘80 (33 to 48)Gen X’s – born ‘65 to ‘80 (33 to 48) - less in this group – up against boomer - less in this group – up against boomer
powerpower - weaker job market following the - weaker job market following the
boomers, who also bid asset values up boomers, who also bid asset values up (x’s often realists)(x’s often realists)
Gen Y’s - born ‘81 to ‘99 (14 to 32)Gen Y’s - born ‘81 to ‘99 (14 to 32) - - grew up in homes with absentee parentsgrew up in homes with absentee parents -- expect feedback and involvementexpect feedback and involvement - Employers must coach not boss- Employers must coach not bossBoth groups are members of the Creative Both groups are members of the Creative Class – less structured, seeking creativeClass – less structured, seeking creativestimulation, want to be involved instimulation, want to be involved indecisions & embrace new technologiesdecisions & embrace new technologies
Leadership is ChangingLeadership is ChangingOld Old
Management is Management is Control & setting Control & setting rulesrules
COP - MonitorCOP - Monitor Coercion; Top Coercion; Top
Down, Leader Down, Leader DirectedDirected
Total AuthorityTotal Authority Focus on the Focus on the
presentpresent
NewNew Leadership is Leadership is
Motivational & Motivational & guiding valuesguiding values
COACH -InspireCOACH -Inspire Respect, Self-Respect, Self-
management, management, TeamsTeams
Share AuthorityShare Authority Focus on the futureFocus on the future
Social TrendsSocial Trends Environmental sustainability; connecting with Environmental sustainability; connecting with
nature nature Stress relief; seeking life balanceStress relief; seeking life balance Cocooning: safety & securityCocooning: safety & security Return to family values Return to family values
- Inter-family experiences sought- Inter-family experiences sought The “creative class” seeks vitality stimulation The “creative class” seeks vitality stimulation
& is time-challenged& is time-challenged Caring capitalismCaring capitalism Remote technologyRemote technology - - Alternative work styles possibleAlternative work styles possible
Most ImportantMost ImportantSocial/Cultural TrendSocial/Cultural Trend
The RiseThe Riseofof
Individual PowerIndividual PowerThroughThrough
KnowledgeKnowledge
ResultResult More demanding, knowledgeable users / More demanding, knowledgeable users /
customers / constituents customers / constituents Focused need satisfaction strategies are the Focused need satisfaction strategies are the
key to success in the new economykey to success in the new economy Suppliers increasingly are “partnering” with Suppliers increasingly are “partnering” with
buyers/client organizations to achieve need buyers/client organizations to achieve need satisfaction – integrating supply chains and satisfaction – integrating supply chains and more robust servicesmore robust services
Effective communication and leadership Effective communication and leadership strategies are changingstrategies are changing
From Mass MarketsFrom Mass Marketstoto
Niche MarketsNiche Marketsto ato a
Target Market of OneTarget Market of One
Jim [email protected] 43
The 5The 5thth Economy Economy Is Coming…Is Coming…
The Age of InnovationThe Age of InnovationA combination of…A combination of…
¤ DNA DNA ¤ ComputerizationComputerization¤ Robotics & Process AutomationRobotics & Process Automation¤ NanotechnologyNanotechnology
Driven by Driven by Customization & Customization & New levels of Customer CollaborationNew levels of Customer Collaboration
Big Opportunity 4 AdvancedBig Opportunity 4 Advanced Manufacturing!Manufacturing!
The Life Science RevolutionThe Life Science Revolution A whole new language – ATCGA whole new language – ATCG Leukemia is actually 500 diseasesLeukemia is actually 500 diseases Future multiplication of seed varieties & Future multiplication of seed varieties &
food typesfood types BIG POTENTIAL for new product BIG POTENTIAL for new product
breakthroughs (From 1991 to 1996 – 4,000 breakthroughs (From 1991 to 1996 – 4,000 to 500,000 genetic patent requests) to 500,000 genetic patent requests)
Advice: BIG IMPACT EXPECTEDAdvice: BIG IMPACT EXPECTEDThe HOW’S will The HOW’S will
dramatically change in future !dramatically change in future !
The Information Beast The Information Beast Has Escaped the ZooHas Escaped the Zoo
Microsoft Data predicts the world’s Microsoft Data predicts the world’s information data base will double information data base will double every 7 days by 2020every 7 days by 2020
24/7 communication access24/7 communication access Info attacks us everywhere and Info attacks us everywhere and
anywhere anywhere +4,000 ad messages / day+4,000 ad messages / day We’re Good at Tuning Stuff Out…We’re Good at Tuning Stuff Out…All communications must be clearer All communications must be clearer
and focus on stakeholder needs…and focus on stakeholder needs…
Developing a Developing a Compelling VisionCompelling Vision
Key is to identify the end goals of Key is to identify the end goals of collaboration, specifically the need collaboration, specifically the need satisfaction potential – satisfaction potential – what is the what is the better benefit impact ?better benefit impact ?
Urban and rural together?Urban and rural together?-For smaller regions, need focus; not -For smaller regions, need focus; not broad Cluster themes but niches, broad Cluster themes but niches, often linked to other larger Clustersoften linked to other larger Clusters
Information Made Information Made IntelligentIntelligent
The key to collaboration is theThe key to collaboration is thetransfer of knowledge based on the transfer of knowledge based on the needs of the players – needs of the players – tied to bettertied to betterbenefit goals (may have several)benefit goals (may have several)
Key results of collaboration:Key results of collaboration:1.1. Customer lessons learnedCustomer lessons learned2.2. New technologies / methodologiesNew technologies / methodologies3.3. Better Processes - improved Better Processes - improved
efficiencies & intelligenceefficiencies & intelligence
Innovation & SuccessInnovation & Success Customer FocusedCustomer Focused Creating Sustainable Competitive Creating Sustainable Competitive
AdvantagesAdvantages Continuous ImprovementContinuous Improvement Dynamic LeadershipDynamic Leadership Strong PartnershipsStrong Partnerships Process DrivenProcess Driven Creating Learning Organizations...Creating Learning Organizations...
In The Future…In The Future…
We’ll All Be…We’ll All Be…LLearnearning A Livinging A Living
