Raleigh Section 1113Case Study of Storyboarding

March 20, 2007

ASQ Standard Strategy Planning

ASQ National Defined Goals: Increase Member Retention Increase Member Value Increase Member Satisfaction

ASQ Strategic Management Process (SMP)

2005-2006 Results

ASQ Total Quality Award Completing the SMP Only 75 Sections Achieved in 05-06

ASQ Silver Excellence Award Meets 2 of 3:

Satisfaction, Loyalty and Retention

Only 27 Sections Achieved in 05-06

Planning Program

Planning Program

Dedicated Core Team

Dedicated Core Team

LeadershipFrom Board

LeadershipFrom Board

ASQ National(Infrastructure

& Services)

ASQ National(Infrastructure

& Services)

SMC PlanningSession Team

SMC PlanningSession Team

BroadExperience Of Charter Members

BroadExperience Of Charter Members

LargeMembership

LargeMembership

Good CoreStrength of

Talent

Good CoreStrength of

Talent

Professional Development

Professional Development

DiverseExperienceAnd Talents

DiverseExperienceAnd Talents

Good Financial Resources

Good Financial Resources

Dedicated Volunteers

Dedicated Volunteers

representing

Local Member

Base (Hi Tech, Skilled)

Local Member

Base (Hi Tech, Skilled)

ConferenceTurnout

ConferenceTurnout

KnowledgeablePeople

KnowledgeablePeople

ExperiencedLeadership

ExperiencedLeadership

FriendlyEnvironment

FriendlyEnvironment

forming

leveraging

supporting

applying conducting

participating (as the)

focusing

driving

funding

promoting(participation from our)

characterizing

committing and participating (as our)

Interest inNetworking

Interest inNetworking

Member Participation- Meeting attendance- sharing best practice- volunteer for leadership

Member Participation- Meeting attendance- sharing best practice- volunteer for leadership

Provide Extensive

Networking toMembership

Provide Extensive

Networking toMembership

Website &On-lineSystems

Website &On-lineSystems

More NetworkingTo Attract Member

Participation

More NetworkingTo Attract Member

Participation

Participate with

Local Colleges

Participate with

Local Colleges

Provide Knowledge

of ISO QualityFields

(cross industry)

Provide Knowledge

of ISO QualityFields

(cross industry)

Strong AnnualSection

Conference

Strong AnnualSection

Conference

CommunityServices

CommunityServices

Acquire new

Members to area

(Growing Region)

Acquire new

Members to area

(Growing Region)

Increase Quality of

QMS via ISOBetween Industries

Increase Quality of

QMS via ISOBetween Industries

Growing Area

(& thus GrowingChapter)

Growing Area

(& thus GrowingChapter)

Resource for Professional Development

Resource for Professional Development

Corporate Interest in

Community Improvement

Corporate Interest in

Community Improvement

enabling

stimulating

fostering

resulting (in)

positioning(us as the)

promoting(interest in)

increasing (overall)

allowing (us to)

allowing (us to)

capitalizing (on the)

creating(our ability to)

furthering(our ability to)

Other RaleighQuality Groups

Other RaleighQuality Groups

DwindlingMembership

DwindlingMembership

ComplacencyOf Members

ComplacencyOf Members

InadequateProcess Visibility

InadequateProcess Visibility

Perception of Quality as

Boring

Perception of Quality as

Boring

Fiscal Irresponsibility

Fiscal Irresponsibility

Dropping Membership

Counts

Dropping Membership

Counts

DisconnectWith

ASQ - HQ

DisconnectWith

ASQ - HQ

Numerous Venues

Of Training

Numerous Venues

Of Training

Potential Weaker

Economy

Potential Weaker

Economy

External Commitments

& Demands

External Commitments

& Demands

Job OutsourcingCausing Job Loss

Job OutsourcingCausing Job Loss

Open BoardPositions

Open BoardPositions

promoting

driving (the)

necessitating (a)

accelerating

compelling initiating

resulting(in)

driving(the)

necessitating(a)

inspiring

Communication(internal – board

External – members)

Communication(internal – board

External – members)

Coordination ofLogistics duringProgram Events

Coordination ofLogistics duringProgram Events

VolunteerCommitment

VolunteerCommitment

PrioritySetting

PrioritySetting

Poor Communication

Poor Communication

Little Use of $$ Resources

Little Use of $$ Resources

Member Communication

Process

Member Communication

Process

Volunteers(not enough)

Volunteers(not enough)

VolunteersAre not Urgent

VolunteersAre not Urgent

Ability to ObtainVolunteers

Ability to ObtainVolunteers

Lack of Membership Participation

Lack of Membership Participation

New MemberWelcome Process

New MemberWelcome Process

restricting(in our)

Low BoardMembership

Low BoardMembership

Leaders GetOverwhelmed

(Conflicting Priorities)

Leaders GetOverwhelmed

(Conflicting Priorities)

Not EnoughNetworking

Not EnoughNetworking

New MembersQuitting

New MembersQuitting

Not MeetingDeadlines

Not MeetingDeadlines

resulting(in)

creating(the situation where)

(which is)deteriorating

resulting(in our)

adding (to)

forcing

contributing (to)

resulting(in)

inhibiting(executionof)

challenging(effective)

perpetuating

perpetuating (lack of)

resulting(in)

CSF #1

CSF #2

CSF #3

CSF #4

Strengths OpportunitiesWeaknesses

Threats

4 Critical Success Factors

ASQ Raleigh Strengths

Local Member Base (Hi Tech, Skilled)

Conference Turnout Knowledgeable People;

Friendly Environment Large Membership Dedicated Core Team Leadership from Board Experienced Leadership ASQ National

(Infrastructure and Services) Broad experience of Chapter

Members

Good core strength of talent Diverse Experience and

Talents SMC Planning Session Team Planning Programs Professional Development Good Financial Resources Dedicated Volunteers Money Diversity of Members in

various industries Experienced Board Members Diverse industry base

Strength

Strength Themes

Two themes Culture – ‘friendly environment’ combined

with ‘knowledgeable people’ filled with ‘dedicated team builders’ that creates the core culture.

People – Creates an environment where supporting the staff in all aspects of personal and professional growth is inherently present.

ASQ Raleigh Opportunities

Utilize outsourcing to accomplish goals

Education (Revenue, opportunity to serve)

Hi-Tech Area Many untapped opportunities Website and on-line systems Interest in networking More networking to attract

member participation Strong annual section

conference Participate w/local community

colleges Increasing commonality of

QMS via ISO between industries

Corporations interests in community improve

Community Service Resource for professional

development Member participation (meeting

attendance; sharing best practices; volunteers for leadership)

Provide extensive networking to membership

Provide knowledge of ISO quality fields (auto, med, electronics, etc.) for job mobility

Acquire new members to area – growing region

Growing area

Opportunity

Opportunities

Creating the ability to ‘Provide Extensive Networking to Members’

Furthering our ability to ‘Provide Knowledge of ISO Quality Fields (cross industry)’

Allowing us to ‘Acquire new Members to area (Growing Region)

Capitalizing on the ‘Growing Area (& thus Growing the Chapter)

ASQ Raleigh Weaknesses

Communication Members not on top of other

fields Coordination of logistics

during program events Little use of $$ resources Lack of membership

participation Ability to obtain volunteers Communication (internal –

board, external – members) Volunteers – not enough Low board membership

Priority Setting Poor Communication Volunteers are not urgent Member communication

process New member welcome

process Not enough networking New members quitting Volunteer commitment Leaders get overwhelmed

(conflicting priorities) Not meeting deadlines

Weakness

ASQ Raleigh Threats

Lack of volunteers Economy – member loss due

to loss of employment Other professional

organization Lack of commitment Fiscal Irresponsibility Inadequate process visibility Complacency of members Perception of ‘Quality as

Boring’

Other Raleigh quality groups Numerous venues of training

– education Open Board Positions External commitments &

demands Potential weaker economy Disconnect with ASQ – HQ Dropping Membership counts Dwindling membership

(economy) Job outsourcing causing job

loss

Threat

Weaknesses & Threats

Themes: Culture

Despite a Strength, also lacked the ability to recruit volunteers

Process Timely Communication Commitment to Task Execution

Critical Success Factors

1. Communication

2. Prioritization

3. Volunteerism

4. Financial Management

Following ASQ’s SMP Process

Linking Our Strategy to National

Increase Member Value

Increase Member Satisfaction

Increase Member Retention

ASQ Objectives

Communications VolunteerismPrioritizationFinancial

ResponsibilityOperations

Section Objectives

Programs Good Works Certifications Education

Committee Objectives

Results

Members volunteering! Arrangements, Publicity & Placement

Chairs Filled During Year Candidates for Treasurer & Secretary 2 Volunteers for both Good Works and

Website for 2007-8 YearFinancials In Shape!

No longer operating at loss this year.

Results

Members Joining!

ASQ Raleigh Membership Growth

700

800

900

1000

0%2%4%6%8%10%12%14%

Membership

Growth

Membership 801 834 853 865 867 879 917

Growth 4% 6% 8% 8% 10% 14%

Jul- Aug-Sep-Oct- Nov- Dec-Jan-