rakuten marketing experience - pyr marcondes - proxxima - omnichannel, omniplayers. os novos players...
DESCRIPTION
Pyr Marcondes fala no 1º Rakuten Marketing Experience sobre os novos players que o multicanal traz para o marketing.TRANSCRIPT
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OMNICHANNEL, OMNIPLAYERSOs novos players do Marketing Digital
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THE CONCEPT
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IN STORE
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Location based techs + Mobile = Beacon
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OUT OF STORE
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THE INTERNET OF EVERYTHING
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THE INTERNET WE USE
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THE INTERNET INSIDE US
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POINT OF SALE
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POINT OF BUYING
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EVERY CUSTOMER IS APOINT OF BUYING
ANYTIME ANYWHERE
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FROM CHANNEL CENTRIC TO CUSTOMER CENTRIC
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OMNICHANNEL
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FUCKTHECHANNEL