PRESENTATION ON RAJSTHAN

MBA

MARKETING-(A)

VIHAR UPADHYAY

PRATIK DATTANI

SAGAR DUMANIYA

JYOTIKA BARIYA

MONIKA CHOVATIYA

SNEHA PANSIRIYA

Rajasthan is a state where tradition and glory meet in the

midst of colours. It is endowed with magnificent forts,

palaces, natural resources, heritage, beauty and culture.

With the lofty hills of Aravali-one of the oldest mountain

ranges of the world and the golden sand dunes of the

Great Indian Desert.

Rajasthan is located in the north-western region of India.

It is the largest State in the Republic of India. It forms a

corridor between the northern and the western state of

the country

Introduction

Statistics• State Capital Jaipur

• Governor Shilendra Kumar Singh

• Chief Minister Vasundhara Raje

• Area (Sq. km) 3,42,239

• Population(2011 Census) 6.86 crores

• Population Density(Sq.Km) 201persons per sq. km

• No. of Districts 33

• Important Rivers R. Luni, R Chambal

• GSDP at Current Prices (2010-11) Rs3,23,682Crore

• Economic Growth (2010-11) 9.6%

• Per capita income (2010-11) Rs39,967

• Government borrowings Rs 18705 Cro

Smt. Vasundhara Raje, Hon'ble Chief Minister, Rajasthan

Smt. Vasundhara Raje, who is

committed and dedicated to welfare

of the general public through

politics and social service, was

born on March 8, 1953 at Mumbai.

she graduated in Economics and

Political Science from Sofia

College, Mumbai University,

Chief Minister Vasundhara Raje

received the prestigious "Women

Together Award" at the United

Nations

Kalyan Singh Former CM

Of UP may become

Rajasthan New Governor

in future

Upcoming changes in Real Estate

2015

Real estate sector of Rajasthan is developing at a

very fast pace with also taking care of people of

Rajasthan. Rajasthan real estate include various

developing a new rules & policy for residential

and commercial housing projects, property

allotment and private- govt hosing schemes.

Hilton Hotel in Jaipur City Soon

Hilton Worldwide Hotel is a chain hotel that have hotels in many

parts of the world. Hilton Group has decided to open a new hotel

in the pink city of Rajasthan. in the city to formally launch its

179-room, full service property Hilton Hotels & Resorts.

which though has opened for since May 2015 next year

Description Rural Urban

Population (%) 75.13 % 24.87 %

Total Population 51,500,352 17,048,085

Male Population 26,641,747 8,909,250

Female Population 24,858,605 8,138,835

Social factor

1 Demographic change

2 Human development

3 Life expectancy

4 Literacy

• Rajasthan seems to be in the early third stage of the

demographic transition, where the birth rate has

dipped from a high of 42.4 in 1972 to 26.7 in 2010

and death rate has dipped from 16.8 to 6.7 per

thousand mid-year population, It is alarming that the

natural growth rate is 20.0.

Life Expectancy

• There is a survey by Human Development Index Report, published in 2011, by United Nations Development Programme (UNDP) in which average life expectancy of Rajasthan people was found out is 62.5

• Rank State Life expectancy

• 10 Rajasthan 62.0 where India had 63.5

Literacy

Rural urban

Literates 26,471,786 11,803,496

Average Literacy 61.44 % 79.68 %

Male Literacy 76.16 % 87.91 %

Female Literacy 42.20 % 63.81 %

Description 2011 2001

Literacy 66.11 % 60.41 %

Male Literacy 79.19 % 70.32 %

Female Literacy 47.76 % 43.85 %

Total Literate 38,275,282 27,702,010

Male Literate 23,688,412 18,047,157

Female Literate 14,586,870 9,654,853

CULTURERajasthan is culturally rich and has artistic and

cultural traditions which reflect the ancient Indian

way of life

There is rich and varied folk culture

Rajasthan is famous for the majestic forts,

intricately carved temples and decorated havelis,

which were built by kings in previous ages

Rajasthan is also known for his festival and fairs.

. Ghoomar Dance

Ghoomar Dance

• Gher Dance

CUISINESDaal Bati & Churma

Lachchhedar Paratha & Besan ki Missipuri

Kair Sangri & Govind gatta

Ghewar & Sattu

Mishri Mawa & Malpua

Tourism

The state of Rajasthan is a major tourist destination

in India promoting culture and nature based

tourism through the opening of forts, architectural

and heritage sites, temples, festivals, fairs and

cultural events, wild life safaris, nature parks and

forests, mountains etc.

Rajasthan attracts around 25% of the total

international tourists coming to India, and about

5% of the total domestic tourists’ arrivals in India,

which in terms of numbers for 2008, was

2,98,36,564.

City Palace with clock tower and Chandra Mahal in background

Amer Fort Jaipur

Hawa Mahal

Jaisalmer Fort

Ajmer

Pushkar

• Jaipur, the pink city was

founded in 1727 by

Maharaja Jai Singh

Jaipur – Specialties

• Jaipur is renowned all

over the world for

semi-precious stones ,

camel leather items,

jewellery , blue pottery,

block printing, carpets

etc.

• RAJSHTHAN has various monuments which

are famous all over the world for majestic

grandeur.

• Famous among them are Hawa Mahal , Jantar

Mantar, City Palace, Amber Fort etc.

Located in jaipur.

RAJSHTHAN -Monuments

Roads-- The total length of roads in Rajasthan is estimated

at 1,89,034km in Mar2011. The length of surfaced roads

in the state has increased from 107436km in 2000 to

141,000km in 2007-08.

The total length of national highways passing through the

state stood at 5724km in Mar2011.This includes the

highway connecting Delhi and Mumbai, India’s two main

business and commercial centres.

The state has a well developed road network of National

and State Highways. 20 National Highways, totaling 5722

km pass through the different State.

TRANSPOTATION

Railways -- The total length of railway network in

Rajasthan is 5683.01km in Mar2008. Till recently, a

significant portion of the existing railway network in

based on broad gauge.

Almost, 3,885.47km (68.37%) was covered under broad

gauge,

1,710.78 km (30.10%) under meter gauge and 86.76 km

(1.53%) under narrow gauge.

There is a wide network of railways connecting with

Rajasthan with all major cities in India.

- Rajasthan has full-fledged airports at

Jaipur, Bikaner, Kota, Jodhpur,

Udaipur, and Jaisalmer.

Jaipur has recently been designated as an

international airport at Sanganer.

Aviation In the RAJSTHAN

Income sources for house hold

In Rajasthan tourism has been

instrumental in the promotion of local

handicraft and culture,

Where in 90% of the household income

of artisans is attributed to sales from

tourism.

Agriculture and Animal Husbandry

• The agriculture sector contributes 27% to

Rajasthan’s Gross Domestic Product (GDP)

and is critical to the economy of the state.

• The contribution of animal husbandry to the

GDP of the state is about 9.16%.

• second highest in milk production in the

country

Mining

Mining and mineral sector is the key developmental sector for

Rajasthan. In terms of the total value of India’s mineral

production, the State contributes 5.74% of the total value and

ranks fifth after Bihar (13.09%), Madhya Pradesh (9.68),

Gujarat (8.55%), and Assam (7.3%).

Rajasthan contributes to about 22% of industrial mineral

production in the country including production of around 15% in

metallic, 25% in nonmetallic and 26% in minor mineral

categories. It has vast reserves of both metallic and non-metallic

resources. There are 44 major minerals and 22 minor minerals

found and produced in the state.

Legalisation

The enactment of Environment (Protection) Act, 1986

• Hazardous Waste (Management, Handling and

Transboundary Movement) Rules,2008

• Manufacture, Storage, and Import of Hazardous

Chemicals Rules, 1989

• Environnemental Impact Assessment (Aravali)

Notification dated 7-5-1992

• Environmental Impact Assessment Notification dated 14-

9-2006

• Biomedical Waste (Management and Handling) Rules,

1998

• Plastic Manufacture, Sale and Usage Rules, 1999

• Noise (Pollution Control and Regulation) Rules, 2000

•

The major industrial sectors in Rajasthan include

• cement,

• dimensional

• stones,

• textile and chemical.

Being rich in mineral resources, mineral based industry

forms the major component of the total industrial

production in the state.

INDUSTRY

THANK U

We would like to invite u all to the state of RajasthanCome to feel the splendour & magnificence !!