www.rajar.co.uk

In today’s connected world, radio has transformed into a truly anytime, anywhere, anyhow

experience.

The MIDAS Survey is designed to provide context and insight into how when and where radio

content is being consumed in this liberated environment.

With the increasing penetration of connected devices such as tablets and smartphones, MIDAS shows

how listeners are embracing the multi-platform and multi-device offering, as well as how radio-on-

demand is contributing to listening behaviour. It also reveals the activities they are doing whilst

listening, where they are listening, and who they are listening with.

MIDAS Summer 2017

MIDAS Measurement of Internet Delivered Audio Services

INTRODUCTION

RAJAR Midas Audio Survey

1

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RAJAR Midas Audio Survey

AUDIO TYPES include Any Listen Again/Catch-up radioOn-Demand Music Services (e.g. Spotify, Apple Music,) Podcasts (music and speech based)Live RadioDigital Tracks (e.g. mp3,wmv,aac Music and Non Music)CDsCassette tapes/ Vinyl recordsDVD/Video/Subscription TVOnline Video / Audio clips (e.g. on YouTube/ Facebook)Any TV Viewing (Inc. Live, Catch-up and On-demand) Video games (consoles/ mobiles)Other

DEVICES include

AM/FM Radio DAB Digital RadioDigital Media Player (e.g. iPod, Amazon Firestick, ChromecastHome games console (e.g. Sony Playstation, Nintendo Wii, Xbox)Any TV setDesktop / Laptop computerMobile Phone Portable games console (e.g. Nintendo DS, Sony PSP)Record player / decks (vinyl)Tablet (Kindle HD / iPad / Nexus)Wi-Fi/ Internet Radio Set Amazon Echo

ACTIVITIES

ShoppingOnline purchasing SocialisingCommunicating Using the Internet (browsing) Household chores Eating/Drinking/cookingSports/exercise/hobbies Relaxing/nothing in particular working/studying Driving / travellingGaming Washing/DressingSocial MediaAny other internet useOther

LOCATION OF LISTENING

At Homecar/van/lorry/ At work/elsewhere Public Transport/ walking

WHO WITH On my ownPartner/spouseChildren (under 16) Family member (s)FriendsColleaguesOther people you knowOther people you don’t know

SUB AUDIO TYPES BBC/Other Radio Music-based Listen again BBC/Other Radio Speech-based Listen againSpotify/Google Play/Amazon Prime/ Apple Music/Soundcloud/DeezerBBC/Other Radio/ Other music podcast BBC/Other Radio/ Other speech podcast Online Video clips – Music/Non Music

• Facebook • Vimeo • YouTube• Other

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MIDAS Summer 2017

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LIVE RADIO

‘Live Radio’ listening hours are

dominated by traditional AM/FM and

DAB Radio sets (AM/FM Share = 41%

DAB = 41%). Listening to radio via a

Smartphone or a Desktop/Laptop or any

TV set each have a share of 4%.

Tablets have a 1% share.

APPS

Radio Apps are popular amongst radio

listeners – 26 million or 49% of the UK

population have downloaded a Radio App,

including 5.0 million (62%) of 15-24 year

olds and 5.6 million (62%) of 25-34 year

olds. On average App users have 2 Radio

Apps stored on their Device.

LISTEN AGAIN

4.2 million adults use the ‘listen again’ or ‘catch up’

radio function.

Smartphones and Desktops/Laptops have a share of

34% and Tablets 23%.

72% of all ‘listen again’ hours are listened to in Home.

82% of Listen Again/Catch Up Radio hours are listened

to alone.

PODCASTING

5.6 million adults use any Podcast in a

week and the Smartphone is the most

popular device to listen via (62% of

Adults 15+ who listened to a podcast).

Almost two thirds of all Podcasts

downloaded are listened to (67%). Over

a Quarter of all Podcasting hours (28%

share) are listened to whilst travelling.

17

2

76

8 5 1

Listen Again

OMS

Podcasts

Live Radio

Digital Tracks

CD's

Cassettes/Vinyl

SHARE OF AUDIO % (excluding visual)

3

RAJAR Midas Audio Survey

MIDAS Summer 2017

www.rajar.co.uk

3%

8%

10%

10%

17%

23%

27%

28%

31%

90%

93%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Cassette tapes / vinyl records

Any Listen Again

Video games

Any Podcast

On Demand Music Services

DVD/Video/Subscription TV

Digital Music Tracks

Any CD's

Online Video/ Audio clips

Live Radio

Any TV

4

AUDIO REACH %

RAJAR Midas Audio Survey

MIDAS Summer 2017

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AUDIO SHARE% (exc visual) BY AGE GROUP

RAJAR Midas Audio Survey

15 - 24 25-34

0

5

1

3

13

14

64

0

34

16

23

53

MIDAS Summer 2017

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RAJAR Midas Audio Survey

AUDIO SHARE% (exc visual) BY AGE GROUP

35-54 55+

1 3

1

4

9

6

76

0

25

41

87

MIDAS Summer 2017

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RAJAR Midas Audio Survey

9

4

6

91

13

34

3

9

15

13

92

33

30

5

7

29

15

85

38

20

2

3

42

9

84

37

23

2

0 10 20 30 40 50 60 70 80 90 100

Total Listen Again/Catch up radio

On Demand music services (e.g. Spotify/ Apple Music)

Total Podcasts

Live Radio

Total Digital Tracks

Total CDs

Cassette tapes/vinyl records

15-24 25-34 35-54 55+

AUDIO REACH% BY AGE GROUPMIDAS Summer 2017

www.rajar.co.uk

AUDIO ‘SHARE %’ by DEVICE (exc. Visual)

8

RAJAR Midas Audio Survey

31

31

9

12

5

33

2 1

ALL ADULTS

19

17

18

30

4

62 3 1

15-24

24

2814

20

46 10011

25-34

28

33

9

11

5

33 1 3 2

35-54 41

35

4

34

24 3

55+

MIDAS Summer 2017

www.rajar.co.uk

AGE/SEX % LISTENER PROFILES

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RAJAR Midas Audio Survey

LISTEN AGAIN

6

16

38

40

53

47

Age Gender

15-24 25-34 35-54 55+ Male Female

13

24

42

22

60

40

Age Gender15-24 25-34 35-54 55+ Male Female

PODCASTING

36

28

29

8

56

44

Age Gender

ON DEMAND MUSIC

SERVICES

MIDAS Summer 2017

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RAJAR Midas Audio Survey

DEVICE SHARE EXCLUDING VISUAL%Laptop/Desktop Tablet

Smartphone

MIDAS Summer 2017

Amazon Echo

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RAJAR Midas Audio Survey

18.9m people claim have access to a Bluetooth speaker or Soundbar

MIDAS Summer 2017

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REACH%

LIVE RADIO VIA DEVICE

12

0.5

1.1

3.1

3.8

4.7

7.5

10.8

11.5

48.2

57.7

0 10 20 30 40 50 60 70

Other Device

Amazon Echo

Digital music player

Tablet

Wifi Radio

CD Player

Desktop/Laptop computer

Smartphone

Any TV

DAB Digital Radio

AM/FM Radio

41

41

44

4 6

AM/FM Radio DAB Radio Any TV

Desktop/Laptop Smartphone Other

RAJAR Midas Audio Survey

SHARE%

MIDAS Summer 2017

1.9

www.rajar.co.uk

LIVE RADIO by ACTIVITY

13

1.2

1.3

1.3

5.7

6.4

7.4

9.6

21.4

30.1

31.6

33.7

57.4

0 20 40 60 80

Gaming

Social Media

Shopping

Communicating

Socialising

Sports/ exercise/ hobbies

Any other internet use

Washing/Dressing

Working/ studying

Eating/ drinking/ cooking

Household Chores

Relaxing/ nothing particular

Driving/ travelling

RAJAR Midas Audio Survey

SHARE%

REACH%

MIDAS Summer 2017

6.1

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RAJAR Midas Audio Survey

LIVE RADIO by WHO LISTENED WITH

48%

3%9%

32%

5% 1%1%

15-24

On my own

Partner/Spouse

Children

Family Members

Colleagues

Friends

Other people you know

Other people you don't know

53%

20%

7%

4%

13%

2%

MIDAS Summer 2017

www.rajar.co.uk 15

Weekly Reach % v Ave hrs per Listener (15+)

RAJAR Midas Audio Survey

MIDAS Summer 2017

Listen again

OMS

Podcasts

Digital Tracks

CDs

Cassette/Vinyl

DVD/VideoOnline Clips

TVRadio

Video Games

Other

0

5

10

15

20

25

0 10 20 30 40 50 60 70 80 90 100

Ave

rage

Ho

urs

per

list

ener

Weekly Reach %

www.rajar.co.uk 16

Weekly Reach % v Ave hrs per Listener(15-24s)

RAJAR Midas Audio Survey

MIDAS Summer 2017

Listen again

OMS

Podcasts

Live Radio

Digital Tracks

CDsCassette/Vinyl

DVD/Video

Online clips

TV

Video games

Other

0

2

4

6

8

10

12

14

16

0 10 20 30 40 50 60 70 80 90 100

Ave

rage

ho

urs

per

list

ener

Weekly Reach %

www.rajar.co.uk

Time of Day Listening takes place – MONDAY to FRIDAY average

RAJAR Midas Audio Survey

17

Live Radio reaches its maximum audience between 8.00-8.15am

Podcasts reach their highest audience between 8.00-8.15am

On Demand Music Services see a high between 3:00-3:15pm

Listen Again or Catch up radio it peaks between 10:15-10.30pm.

MIDAS Summer 2017

0

5

10

15

20

25

30

35

40

Rea

ch %

of

liste

ner

s

Live Radio Listen again OMS Podcasting

www.rajar.co.uk

MIDAS Measurement of Internet Delivered Audio Services

Sample comprised of 2229 re-contacted respondents from the main RAJAR Survey

Fieldwork was conducted during June/July 2017

For Publication Enquiries contact;

Lyndsay Ferrigan

RAJAR Communications Manager

Email: Lyndsay@rajar.co.uk

Telephone Number: 02073950636

For more information:

Any use of information in this presentation must

quote the source RAJAR/IpsosMori

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MIDAS Summer 2017