raj liberty

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Started shoes business at Karnal in 1944Started manufacturing in 1946 with 4 pairs a day

Named as Liberty footwear co. in 1954

Set up semi-mechanized manufacturing unit in 1964

Switched over to 100% exports in 1968Re-entered domestic market in 1983

Liberty Shoes Limited, the public Ltd. Company ofthe group started commercial production in 1993.


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Liberty Footwear is the only Indian companythat is among the top 5 manufacturers ofleather footwear in the world with a turnoverexceeding U.S. $100 million.

50,000 pairs of footwear a day coveringvirtually every age group and income categoryare manufactured. Products are marketed acrossthe globe through 150 distributors, 350

exclusive showrooms and over 6000 multi-brand outlets, and sold in thousands every dayin more than 25 countries including fashion-driven, quality-obsessed nations like France,Italy, and Germany


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For Liberty the world is a market. So

Liberty makes footwear that meetdemanding standards andrequirement across the globe.

Names like ROMIKA, JOSEF SIEBEL,DEICHMANN, RICHTER, JELA,

SALAMANDER, VANLTEN source their

high quality footwear from LIBERTY.


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Confederation of India industry

Federation of India chambers ofcommerce & industry

PHD Chamber of commercial and industry

The Associated chambers of commerce &industry of India

Federation of India Export Organization Council for leather Export

ISO 9001


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Liberty Shoes will make a foray into ceramic tilesbusiness by the year-end. A new company,Liberty whiteware Limited, has already beenfloated to facilitates Libertys entry into the new

business. It will be a wholly owned subsidiary ofits family company, Geo Fin InvestmentsLimited.

Liberty shoes had also entered into brandedretailing of its own products and other fashionitems through a recently floated subsidiarycompany, Liberty Retail Revolutions Ltd. Libertyshoes has a 51% stake in the company.


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Liberty wants to develop a spirit of cooperationbetween individual and group within the company.

Liberty wants to attain & maintain good relationsbetween its union & Management

Liberty will endeavor to keep highly qualifiedemployees by appropriate training and thus raisetheir morale & competence.

Liberty will try to practice management of higheststandard of competence & professionalism.

Liberty will strive to remain or become thetechnological as well as market leader in footwearindustry and leather product industry.

Liberty wants to be known for the quality for itsproducts & services


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Liberty has created a repertoire of 10 well-developed brands, each one of which hasbeen painstakingly nurtured to its specified

target group. Care has been taken tocreate a specific identity for each brandand to provide the latest internationaldesigns.

Today, the new range from Liberty is allaboutstyle, design, and comfort. Therange imbibes the spirit of fun and istrendy to core. There is a product for

every season and occasion.


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20% dealerPrefer 7-10Lakhs Sale

40% dealerPrefer 10-15lakhs Sale

40% dealerPrefer 15-25lakhs Sale

Slice 1

7-10 lakh

10-15 lakh

15-25 lakh

Slice 5


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0.5 Lakh

1-5 Lakhs

5-10 Lakhs

Slice 4

20% Dealerrefer 0.5

Lakh50% Dealerrefer 1-5Lakhs30% Dealerrefer 5-10Lakhs


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Narwana

Jind

Kurukshetra

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In Narwana liberty product not easily

AvailableReason :- Because there are no DistributorJind & Kurukshetra70% Dealer say Liberty product are easilyavailable.30% Dealer say Liberty product are not

easily available.


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50-60 Customers

100-120 Customers

Slice 3

Slice 4

10% Dealer say About Footfall 30-40 Customers

50% Dealer say About Footfall 50-60 Customers40% Dealer say About Footfall 100-120 Customers


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20% Customer demand Liberty Brandproduct.80% Customer demand Other Brands

product.

Liberty Brand

Other Brands

Slice 3

Slice 4

Slice 5

Slice 6


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Cracking of Sole and Pasting

Chapping of Leather

Cracking of Sole and pasting

Chaaping of leather

Slice 3

Slice 4


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Ans. By Pasting and By giving

Some discount


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Ans. Liberty 30-35%

Lakhani 25-30%Relaxo 25-35%Action 25%Bata 35-40%


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Ans. 40% people like action

30% people like Liberty

15-20% people like Lakhani &

Relaxo

10% people like Bata & Nicholas


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Ans.80% (Yes)

20% (No)

Because of non uniform Supply of

Products and Discount problems andprice Range is high.


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Liberty 35-40%Lakhani 30-35%

Relaxo 30-40%Action 30%Bata 45%


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o Complaint Should be registered and early

action must be taken to solve those complainto Television is the main medium for the

advertising of liberty product, the companyshould use the other media like newspaper,magazines etc for advertisements.

o The company should introduce new brands ineconomic price range. The price range should

be low.o The company should supply different colors

combinations and designing.

o

No. of distributors should be increase


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raj liberty

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