raisio, finnish innovator in cattle-feed supplements sees global market benefits through a strategic...
DESCRIPTION
Raisio, a leading European food production company, develops cattle-feed supplements that make milk production safer, more efficient, and more environmentally responsible. These innovative feeds, successfully launched to the Finnish Dairy industry as the Benemilk® product line, are now poised for international success through broader geographical licensing and IP augmentation.TRANSCRIPT
“Our work with Intellectual Ventures and its international invention ecosystem brings the best possible expertise and resources to bear upon the improvement, patenting, enforcement and global commercialization of our inventions.” -- Raisio CEO Matti Rihko
RAISIO CASE STUDY
Copyright © 2013 Intellectual Ventures Management, LLC (IV). All rights reserved.
Finnish innovator in cattle-feed supplements sees global market benefits through a strategic partnership with Intellectual Ventures’ Invention Development Fund
NEW CATTLE FEED OFFERS WORLDWIDE BENEFITS Raisio, a leading European food production company, develops cattle-feed supplements that make milk production safer, more efficient, and more environmentally responsible. These innovative feeds, successfully launched to the Finnish Dairy industry as the Benemilk® product line, are now poised for international success through broader geographical licensing and IP augmentation.
TAKING LOCAL INNOVATION GLOBAL
JOINT VENTURE AGREEMENT ENABLES GLOBAL REACHTo obtain the necessary expertise and global reach, Raisio is working with Intellectual Ventures, a recognized world leader in strengthening IP portfolios and marketing new innovations. In ongoing partnership, they will seek to leverage the value of Raisio’s core technology via Intellectual Ventures’ global network of inventors and world-class patent and licensing know-how. The April 2013 announcement of a joint venture between Raisio and Intellectual Ventures’ Invention Development Fund transfers ownership of the original invention to a new jointly owned Finnish company, Benemilk® Oy.
ONGOING YIELDS, ONGOING INNOVATION The agreement provides Raisio with continued success in Finland along with the added benefit of introducing their invention to dairy markets worldwide. And Intellectual Ventures is also helping with the discovery and application of complementary innovations to further promote safe, efficient, and environmentally responsible food production.
GLOBAL BENEFITS The Raisio innovation helps address worldwide challenges related to large-scale food production. • Increases in dairy
productivity and protein content improve food production efficiency.
• Benemilk® feed reduces greenhouse-gas emissions from cow digestive systems.
• A Benemilk®-fed cow produces on average one more calf during its breeding lifetime.