raising money from individuals
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Raising money from individuals
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• By giving money • By running fundraising activities – giving
time
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• Face to face • Mail • Newspaper advertising • Inserts • Posters • Telephone • Text • Email • Banner advertising
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• Cash • Cheque • Postal order • Standing order • Direct debit • Text • Payroll giving • Add-on to bill
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• Use the internet – create crowds! • Volunteers: • Advertise and PR in local papers, radio,
TV • Clarity of what you’re asking for
• Eventers: • Advertise events • Set targets/minimum entry levels
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• Face to face • Door to door • Create crowds – instant events • Small local events • Small national events • Big national events • International challenge events
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The Supporter Journey
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The means whereby you increase a supporter’s support for your cause through communication, dialogue and engagement
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Legacies
Pledge
Major
High Value
Middle Donors
Committed Donors
Regular Donors or Members
Donors
Trydonors-Campaigners-Advocates
Enquirers and Responders
Incidental Donors
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Relationship Fundraising
Incidental Donors
Beneficiaries
Donors
Associates
Committed Donors
Middle Donors
Major Donors
Pledgers
Legacies
Regular Donors
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Supporter Development Cycle
Engage
Inspire
Commit
Grow
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Incidental Donors
Donors Committed Donors
Middle Major Gifts
Legacies
The Donor Wheel
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Fanatics
Hot and cold Warm and eager
Disengaged
Hard to reach
Wealthy but distant
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Fanatics
Hot and cold Warm and eager
Disengaged
Hard to reach
Wealthy but distant
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• Excellent two-way communications – the internet makes this possible
• Engagement products – sponsored calls, sponsored “heroes”, sponsored lines
• Engagement channels – blogs, videos, diaries, etc. • Interaction – multi-channel – touchpoints
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Touchpoints Value Ave Lifespan
1 £227 4.4 years
2 £422 7.2
3 £596 8.0
4 £713 8.2
5 £966 10.3 Source: NSPCC 2004