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RAISIN WHITE PAPER THE WAY IT SHOULD BE

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Page 1: Raisin White Paper - rasn.io White Paper.pdf · Blockchain technology to effectively overcome structural, economic and technological hurdles on the road to egalitarianism. Access

RAISIN

W H I T E P A P E R

THE WAY IT SHOULD BE

Page 2: Raisin White Paper - rasn.io White Paper.pdf · Blockchain technology to effectively overcome structural, economic and technological hurdles on the road to egalitarianism. Access

Contents

Disclaimer 1

Abstract 4

Background 5

The most pressing concern of our time 5

Access to financial services in the developing world 5

Financial Technology - An equaliser 6

Project Raisin 11

Overview 11

Project Raisin Components 11

Raisin Economy 14

Why Project Raisin 6

Addressing Inequality through Adoption 7

Challenges 8

Ease of Use 8

Merchant Acceptance 9

Blockchain Scalability 10

Page 3: Raisin White Paper - rasn.io White Paper.pdf · Blockchain technology to effectively overcome structural, economic and technological hurdles on the road to egalitarianism. Access

Raisin Blockchain 15

GoRaisin 15

Raisin Exchange (REX) 27

Challenges in the crowdfunding market 16

Existing Businesses under-served 16

Benefits of REX 27

REX Services 27

Centralised vs Decentralised Exchanges 27

Intangible Rewards for funders 16

Raisin for All 17

Participation 17

Participation 20

Raisin Crowd Lending 23

GoRaisin Merchant Tokens 18

Life Beyond Funding 20

Challenges in the consumer economy 20

Merchants 17

Funders 17

Crowd Commerce Mechanism 21

Crowd Commerce Benefits 23

Challenges in the peer to peer lending market 23

Lending Mechanism 24

Operating Threshold (RLT) 26

Page 4: Raisin White Paper - rasn.io White Paper.pdf · Blockchain technology to effectively overcome structural, economic and technological hurdles on the road to egalitarianism. Access

Raisin Payment Services 28

Operation 31

Future of Project Raisin 34

Hosted Wallet 28

Revenue Sources 31

Supply and Allocation 32

Distribution Breakdown 32

Usage of Funds 33

Funding allocation 33

Payment Gateway 29

Raisin Blink Card 28

Dealing with Centralisation 34

Team Raisin 35

About the Project Team 35

Raisin Merchant App 29

Raisin Business Suite 30

Page 5: Raisin White Paper - rasn.io White Paper.pdf · Blockchain technology to effectively overcome structural, economic and technological hurdles on the road to egalitarianism. Access

Disclaimer

PLEASE REVIEW CAREFULLY THE PRESENT SECTION “DISCLAIMER OF LIABILITY”. IF YOU HAVE ANY

DOUBTS AS TO WHAT ACTIONS YOU SHOULD TAKE, WE RECOMMEND THAT YOU CONSULT WITH YOUR

LEGAL, FINANCIAL, TAX OR OTHER PROFESSIONAL ADVISOR(S). No part of this Whitepaper is to be

reproduced, distributed or disseminated without including this section “Disclaimer of Liability”. The

information set out below may not be exhaustive and doesn’t imply any elements of a contractual

relationship or obligations. Despite the fact that we make every effort to ensure the accuracy and

relevance of any material in this Whitepaper, this document and materials contained herein are not

professional advice and in no way constitutes the provision of professional advice of any kind.

To the maximum extent permitted by any applicable laws, regulations and rules, Project Raisin doesn’t

guarantee and doesn’t accept legal responsibility of any nature, for any indirect, special, incidental,

consequential or other losses of any kind, in tort, contract or otherwise (including but not limited to loss

of revenue, income or profits, and loss of use or data), arising from or related to the accuracy, reliability,

relevance or completeness of any material contained in this Whitepaper. Furthermore, Project Raisin

does not make or claim to make, and hereby disclaims, any representation, warranty or undertaking in

any form whatsoever to any entity, person, or authority, including any representation, warranty or

undertaking in relation to the truth, accuracy and completeness of any of the information set out in this

Whitepaper.

This Whitepaper is not subject to any legal system and is not governed by any law. No regulatory

authority has examined or approved of any of the information set out in this Whitepaper, and no such

action has been or will be taken under the laws, regulatory requirements or rules of any jurisdiction.

01

Page 6: Raisin White Paper - rasn.io White Paper.pdf · Blockchain technology to effectively overcome structural, economic and technological hurdles on the road to egalitarianism. Access

The publication, distribution or dissemination of this Whitepaper does not imply that the applicable

laws, regulatory requirements or rules have been complied with. This Whitepaper is not a prospectus

or a proposal, and its purpose is not to serve as a securities offer or request for investments in the form

of securities in any jurisdiction. However, in spite of the above, legislation of certain jurisdictions may,

now or in future, recognize Raisin tokens as securities. Project Raisin does not accept any liability for

such recognition and/or any legal and other consequences of such recognition for potential owners

of Raisin tokens, nor provide any opinions or advice regarding the acquisition, sale or other operations

with Raisin tokens, and the fact of the provision of this Whitepaper doesn’t form the basis or should

not be relied upon in matters related to the conclusion of contracts or acceptance of investment

decisions. This Whitepaper does not oblige anyone to enter into any contract, to take legal obligations

with respect to the sale or purchase of Raisin tokens, and to accept any cryptocurrency or other form

of payment.

Certain statements, estimates and financial information contained herein constitute forward-looking

statements or information. Such forward-looking statements or information involve known and

unknown risks and uncertainties, which may cause actual events or results to differ materially from

the estimates, the results implied or expressed in such forward-looking statements. Furthermore, all

examples of calculation of income and profits used in this paper were provided only for

demonstration purposes or for demonstrating the industry's averages.

For avoidance of doubt, nothing contained in this Whitepaper is or may be relied upon as a

guarantee, promise, representation or undertaking as to the future performance of Project Raisin

and/or Raisin token, and/or promise or guarantee of future profit resulting from purchase of Raisin

token. Raisin tokens confer no other rights in any form, including but not

limited to any ownership, distribution (including, but not limited to, profit), redemption, liquidation,

property (including all forms of intellectual property), or other financial or legal rights, other than

those specifically set forth below. While the community's opinion and feedback can be taken into

account, Raisin tokens do not give any right to participate in decision-making or any direction of

business related to Project Raisin.

02

Page 7: Raisin White Paper - rasn.io White Paper.pdf · Blockchain technology to effectively overcome structural, economic and technological hurdles on the road to egalitarianism. Access

The English language of this Whitepaper is the primary official source of information about Project

Raisin, any information contained herein may from time to time be translated into other languages

or used in the course of written or oral communication with customers, contractors, partners, etc. In

the course of such translation or communication some of the information contained herein may be

lost, corrupted or misrepresented. In the event of any conflicts or inconsistencies between such

translations and communications and this English language of Whitepaper, the provision of this

English language of Whitepaper as original document shall prevail.

03

Page 8: Raisin White Paper - rasn.io White Paper.pdf · Blockchain technology to effectively overcome structural, economic and technological hurdles on the road to egalitarianism. Access

Raisin Blockchain is engineered with a first of its kind consensus algorithm that

scales intelligently to provide high volume, fast resolving transactions while

remaining fault tolerant. The blockchain has in-built monetary systems, self

regulating mechanisms and redundancies which greatly reduce the need for user

involvement with the maintenance of the blockchain network.

Raisin blockchain powers multiple platforms that provide universal access to

funding. The platforms are structured to promote rapid mass adoption, creating a

thriving ecosystem for small businesses and consumers. These platforms are

collectively referred to as Project Raisin.

04

Abstract

Page 9: Raisin White Paper - rasn.io White Paper.pdf · Blockchain technology to effectively overcome structural, economic and technological hurdles on the road to egalitarianism. Access

Background

The most pressingconcern of our time

Economic Inequality has emerged as one

of the most pressing challenges of our

time. Many factors have been cited in

economics literature that govern the

degree of inequality witnessed across the

world, especially in developing countries.

Financial technology, especially

Blockchain technology , has been

exceptionally promising as a tool to tackle

economic inequality. However, an

impactful approach is required to enable

Blockchain technology to effectively

overcome structural, economic and

technological hurdles on the road to

egalitarianism.

Access to financial servicesin the developing world

Today, there are about 1.7 billion1

unbanked people in the world with little to

no access to financial facilities. Only 34% of

sub-Saharan Africans have bank accounts,

and the number is even lower in Asia at

27%. Pakistan, Vietnam, Philippines,

Mexico, Nigeria, Indonesia and Bangladesh

are countries with more than 50% of the

population without access to banking. The

asset value of some of the richest people

increases by the billions every year and yet

more than 3 billion people live on less than

$2.5 a day. 82% of all wealth created in the

last year went to the top 1%, and nothing

went to the bottom 50%2. The poor access

to financial services is one of the greatest

contributing factors for financial inequality

in the world.

05

1 World Bank Group - The Global Findex Database 20172 Oxfam Report - Published: 22 January 2018

Page 10: Raisin White Paper - rasn.io White Paper.pdf · Blockchain technology to effectively overcome structural, economic and technological hurdles on the road to egalitarianism. Access

Financial Technology -An equaliser

With today’s world facing mounting

inequality, financial technology has

stepped in as an equaliser. The power of

financial technology to expand access to

and use of accounts is demonstrated most

persuasively in Sub-Saharan Africa, where

21 percent of adults now have a mobile

money account—nearly twice the share in

2014 and easily the highest of any region.

Burkina Faso, Côte d'Ivoire, Gabon, Kenya,

Senegal, Tanzania, Uganda, and Zimbabwe

are the eight economies in the region

where 20% or more of adults use only a

mobile money account. While mobile

money had been concentrated in East

Africa, it’s being widely adopted in West

Africa and beyond over the last 2 years. The

benefits from financial inclusion can be

wide ranging - better management of risk,

ease of payment collection, improvement

in income earning potential and, as a

result, reduction in poverty. Crowdfunding

and Crowd-Lending are leading drivers for

this accelerated financial inclusion. World

Bank estimates a $96 billion crowdfunding

market in the developing world by 2025.3

Why Project Raisin

With the rise of inequality and volatility

created by globalisation and automation,

the world needs an economic system that

rewards work and not wealth4. With the

emergence of Blockchain Technology and

its potential to transform the financial

system into one that is shaped by its

citizens, and not solely by institutions and

large corporations.

Inspired by the adoption and dominance

of user-driven social networks and the new

sharing economy, Project Raisin is an

endeavour to build a meritocratic, new-age

barter economy where every individual and

business around the world can get access

to funding and financial services. This

barter economy also provides an

ecosystem for individuals and small

businesses to engage more meaningfully

through introduction of Crowd Commerce.

To address inequality, Project Raisin will

foster a huge cross-border community

where members support each other

through participation, sharing and

financing.

06

3 World bank Group - Crowdfunding’s Potential for the Developing World4 Oxfam briefing paper - January 2018

Page 11: Raisin White Paper - rasn.io White Paper.pdf · Blockchain technology to effectively overcome structural, economic and technological hurdles on the road to egalitarianism. Access

Addressing Inequalitythrough Adoption

Reaching enough people to make an

impact requires adoption on a critical

scale. Price volatility is a major problem for

any cryptocurrency seeking general

acceptance. Volatile pricing due to

speculation and artificial demand upsets

day-to-day pricing of goods and services,

leading to poor confidence and eventual

abandonment of the platform. Using a

Consumer Price Index (CPI) model for

measurement and policy making is a

possible solution to achieve price stability.

However, dynamically adjusting to a basket

of currency products accurately has many

challenges and is prone to tampering.

The only other viable alternative to achieve

stability is to promote large scale usage.

With wide adoption and usage, volatility

will be greatly reduced due to consistent

demand which in turn provides confidence

to users and allows for more services based

on the blockchain to operate smoothly

(such as peer to peer lending).

As blockchain technology lends itself very well to a decentralized peer-powered global

venture, Project Raisin leverages the past learnings and experiences of existing blockchain

projects to create a new self-regulating, self-governing blockchain network which can scale

dynamically to achieve the stability, speed and security necessary to power day-to-day

transactions worldwide.

07

5 World bank Group - Crowdfunding’s Potential for the Developing World

Page 12: Raisin White Paper - rasn.io White Paper.pdf · Blockchain technology to effectively overcome structural, economic and technological hurdles on the road to egalitarianism. Access

Challenges

To achieve Project Raisin’s goals, the widespread usage and adoption of Raisin is

paramount. There are 3 key areas which have, traditionally, been barriers to adoption.

Ease of Use

“Raisin for Everyone”

Today’s cryptocurrencies are still in the

nascent stage of growth as for the general

public, the purchase and use of the

currencies involves multiple steps and

processes. Most require either ETH or BTC

to be first bought and subsequently

converted. This process requires exchange

accounts with extensive personal

verifications which limit the use to early

adopters and crypto enthusiasts. All these

processes and steps are huge barriers to

general adoption as consumers, unless

incentivised, will always choose to settle

payment with a process with the least

friction.

Project Raisin is created to solve a

common problem for all cryptocurrencies -

fiat conversion. Crypto coins and tokens are

difficult to acquire directly via fiat and

most merchants are reluctant to accept

crypto payments due to volatility.

08

Ease of UseThe ease of buying into the

currency and its general use

Blockchain ScalabilityThe stability, scalability andsecurity of the blockchain

Merchant AcceptanceThe amount of goods and

services that accept the currency

Page 13: Raisin White Paper - rasn.io White Paper.pdf · Blockchain technology to effectively overcome structural, economic and technological hurdles on the road to egalitarianism. Access

A key component of Project Raisin is its own dedicated fiat exchange, integrated

throughout the other Project Raisin services. This exchange will be backed initially by a

major part of the ICO proceeds. With the exchange, consumers are able to convert Raisin

directly on the wallet and merchants can settle in whichever currency they prefer.

09

Merchant Acceptance

“Accepted the world over.”

One of the main skepticisms regarding

cryptocurrency is in its speculative value

and the non-usability in day to day

transactions. The value of a currency has

always been defined by the amount of

goods and services which can be

exchanged for it.

Fiat currencies’ biggest advantage is that

its use is dictated and controlled by a

central authority which ensures adoption

by default. With decentralised technology

not having a central authority, this is

always going to be a major initial

stumbling block for mass adoption.

Project Raisin’s launch platforms aim to

jumpstart the adoption process by

incentivising both Merchants and

Consumers to accept and transact in

Raisin. This acceptance provides the

inherent utility for the Raisin token. The

GoRaisin Platform is a key component in

this, enabling businesses to start a loyalty

program with in-built social mechanics,

promoting viral growth. Project Raisin’s

payment system also includes Raisin BLINK

cards which are a complimentary payment

option to mobile devices. By carefully

building upon the initial value added

services, Project Raisin will create an

ecosystem where demand for goods and

services is defined in Raisins.

Page 14: Raisin White Paper - rasn.io White Paper.pdf · Blockchain technology to effectively overcome structural, economic and technological hurdles on the road to egalitarianism. Access

This new algorithm is named Adaptive Delegated Proof of Stake (ADPOS). The algorithm

retains the scalability of the Delegated Proof of Stake model (DPOS) while implementing a

fully automated way to determine and elect producing nodes. In addition, the blockchain

only requires minimal human intervention for the continued security of the network.

10

Blockchain Scalability

“Built for the next 1000 years.”

To be usable as as a medium for day to day

transactions, Project Raisin requires a

blockchain network which is able to

process thousands of transactions per

second as well as provides reasonably fast

confirmation times. This network should

also be self governing and correcting,

adjusting for usage and growth while

being an immutable source of trust

without reliance on any third party.

Current blockchain technologies are not

able to meet the requirements of Project

Raisin. Consensus algorithms such as Proof

of Work (POW) or Proof of Stake (POS)

incur processing and synchronization costs

when more nodes are active on the

network, decreasing transaction capacity

and increasing confirmation times. Other

algorithms, such as Delegated Proof of

Stake (POS) incur processing and

synchronization costs when more nodes

are active on the network, decreasing

transaction capacity and increasing

confirmation times. They require user

participation in voting for a block

producing node. Although this solves the

transaction capacity problem by

maintaining only a small group of

producing nodes, it is prone to

centralisation due to the nature of voting

and the inability of the average user to

differentiate between good and bad

nodes.

Project Raisin has developed a consensus

algorithm which preserves decentralisation

by introducing network self-awareness to

prevent manipulation.

Page 15: Raisin White Paper - rasn.io White Paper.pdf · Blockchain technology to effectively overcome structural, economic and technological hurdles on the road to egalitarianism. Access

Project Raisin has developed a consensus algorithm which preserves decentralisation by

introducing network self-awareness to prevent manipulation. This new algorithm is named

Adaptive Delegated Proof of Stake (ADPOS). The algorithm retains the scalability of the

Delegated Proof of Stake model (DPOS) while implementing a fully automated way to

determine and elect producing nodes. In addition, the blockchain only requires minimal

human intervention for the continued security of the network.

11

Page 16: Raisin White Paper - rasn.io White Paper.pdf · Blockchain technology to effectively overcome structural, economic and technological hurdles on the road to egalitarianism. Access

Project Raisin

Overview

Project Raisin is a collection of synergistic services built atop one another which, together

with the Raisin blockchain, are structured to pursue mass adoption and growth

aggressively.

Project Raisin Components

Project Raisin is comprised of 4 component projects which are interdependent but can also

be individually managed in the future.

They are:

12

Raisin Blockchain

Core blockchain network technology

The Raisin blockchain is the underlying

blockchain technology which powers

payments and transactions as well as

tokenisation on Project Raisin.

GoRaisin.com

Crowdfunding, Crowdlending and Crowd Commerce platform

This platform acts as the key consumer and

merchant growth driver, providing

incentives for consumers and merchants to

interact on the platform.

Page 17: Raisin White Paper - rasn.io White Paper.pdf · Blockchain technology to effectively overcome structural, economic and technological hurdles on the road to egalitarianism. Access

Project Structure Overview

13

Raisin Payment Services

Payment gateway and hosted wallet services

RaisinPay serves as the payment processor

for Project Raisin services, and allows for

account based transactions, Raisin “Blink”

card issuance/management and other

related functions.

Raisin Exchange (REX)

Raisin Currency Exchange

REX is a full reserve exchange, providing

liquidity for Raisin. REX maintains several

key fiat/Raisin trade pairs to enable ease of

settlement in Raisin for merchants around

the world.

RaisinPay(Raisin Payment Services)

Blockchain

Hosted Wallet

Stand Alone Wallet

Merchant WalletHosted Wallet

Payment Gateway

FIAT Conversion

FIAT / Raisin Pair Trades

Exchange Price Feed

Ethereum to Raisin

Bitcoin to Raisin

Crowd Funding

Raisin

Raisin Business Suite

Consumer Accounts

Merchant Accounts

GoRaisin.com(Cloud Marketplace)

RAPP(Raisin Application)

Crowd Commerce

Crowd Lending

Merchant App

Consumer App

REX(Raisin Exchange)

Page 18: Raisin White Paper - rasn.io White Paper.pdf · Blockchain technology to effectively overcome structural, economic and technological hurdles on the road to egalitarianism. Access

Raisin Economy

The Raisin economy begins to take shape when consumers and merchants adopt Project

Raisin services. Raisin economy’s goal is to provide a meritocratic ecosystem that offers

access to funding, repeat customers and higher customer lifetime value (CLV) for

merchants and continued benefits in terms of discounts and privileges to

funders/consumers. Raisin economy thrives on viral adoption of the platforms through

seamless integration of crowdfunding and crowd-commerce.

14

Merchant

LoyalCustomer Merchant

Backs campaign for

Provides market for

Shares benefits with

Creates campaign for

Converts to

Generates business for

ConsumerFellowConsumer

Funder

Page 19: Raisin White Paper - rasn.io White Paper.pdf · Blockchain technology to effectively overcome structural, economic and technological hurdles on the road to egalitarianism. Access

Raisin Blockchain

Please refer to the technical whitepaper for details regarding the blockchain and the

consensus algorithm.

Crowdfunding, Crowdlending and Crowd Commerce platform

GoRaisin.com is a crowdfunding, crowdlending and loyalty platform, powered by Raisin

cryptocurrency. The primary goal of the GoRaisin platform is to drive mass adoption of

Raisin, by incentivising consumers and merchants to start using Raisin currency for all the

fundraising, lending and transactional activity. GoRaisin’s model is uniquely crafted to work

well with individuals and all types of businesses, not just start-ups.

15

GoRaisin

Page 20: Raisin White Paper - rasn.io White Paper.pdf · Blockchain technology to effectively overcome structural, economic and technological hurdles on the road to egalitarianism. Access

Challenges in the crowdfunding market

16

Existing Businesses under-served

The contribution of crowdfunding towards

social, medical and humanitarian

campaigns on the non-commercial front

and startups on the commercial front must

be commended. However, there is a large

segment of existing businesses which have

served their customers and communities

and are unable to raise funds. These

businesses, B2B and B2C, are increasingly

struggling to survive, especially in an

environment where banks are reluctant to

finance these smaller organisations. In a

country like India, for instance, 92.8% of

the micro, small and medium enterprises

are not funded externally. These businesses

have no choice but to approach

unregulated lenders or go to high interest

online marketplaces.

Intangible Rewards for funders

The traditional start-up funding model

relies on businesses “repaying” funders

through intangible means. This usually

means that funder may receive a

completed product or service in case the

campaign is successful. As per data

released by one of the world’s leading

start-up crowdfunding marketplaces, only

about 13%* of the funders get their money

back in case of unsuccessful campaigns.

Only 36% of campaigns were fully funded.

Therefore, only a small percentage of the

fund pool is actually utilized as the funders

either don’t trust the start-ups or are not

incentivised enough with the benefits on

offer.

Page 21: Raisin White Paper - rasn.io White Paper.pdf · Blockchain technology to effectively overcome structural, economic and technological hurdles on the road to egalitarianism. Access

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Raisin for All

Raisin crowdfunding platform is meant for

everybody to raise funds. Existing

businesses can repay the customer in the

form of discounted goods and services

with additional loyalty benefits when the

payment is made using the

business-specific token/ merchant token.

This allows businesses to raise capital

without having to worry about repayments

in poor cash-flow phases. For startups, the

same process can apply as well.

Funders

GoRaisin allows consumers to support their

favourite brands and play a part in their

growth. For users who back existing

businesses, they first get back their

invested value in merchant tokens, which

they can spend at the merchant’s

establishment. In addition, Project Raisin

issues 3% of the backed value to the

funders in form of Raisins. This is to

safeguard and further incentivise the

funders.

Participation

Merchants

GoRaisin offers a great way to issue loyalty

tokens as well as to raise funds for the

business. Merchant issued tokens can be

used directly to purchase their goods and

services for a discount or other benefits. In

this way, Merchants can leverage their

future revenues and also offer better

benefits for their customers as the issued

tokens can be expended.

Ease of Merchant Sign-up

The platform flow for Merchants is as

follows:

The platform integrates deeply with the

Raisin Payment Gateway (RaisinPay) to

allow seamless transactions and conversion

to fiat if necessary. For Merchants who have

an E-commerce presence, setup is further

simplified with RaisinPay’s integrated

plugins and SDKs.

Register the business and generate amerchant specific token

Integrate with the Raisin paymentgateway

Start the crowdfunding or awarenesscampaign

Page 22: Raisin White Paper - rasn.io White Paper.pdf · Blockchain technology to effectively overcome structural, economic and technological hurdles on the road to egalitarianism. Access

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GoRaisin Merchant Tokens

Funders on goraisin.com receive merchant tokens for backing the campaigns. These

Merchant tokens are typically denominated in the Merchant’s local currency and are issued

at the end of a successful campaign. Merchants have to specify, at the time of campaign

creation, the percentage of discounts they are offering to the funders. The funders will then

receive tokens according to the proportion of the discount (e.g. 10% discount on a

campaign will offer a funder 110 merchant tokens for a $100 in backed amount). These

merchant tokens can then be used to purchase the goods and services that the merchant

is offering.

Page 23: Raisin White Paper - rasn.io White Paper.pdf · Blockchain technology to effectively overcome structural, economic and technological hurdles on the road to egalitarianism. Access

19

Crowdfunding Platform Flow

SuccessfulCampaign

UnsuccessfulCampaign

Register asRaisin Merchant

InstallPlugin / SDK

Merchant

CreateMerchant Token

Merchant promptedto offer specific discountsStart Campaign

Campaign

Funder Refunded

Funder receivesMerchant Tokens

Funder visitsmerchant stores

(Optional)Gets additional

crowd commerces benefitsfor participanting merchants

Funder uses tokento purchase goods/services

Offline Merchant

Online Merchant

Campaign get posted

Funder back campaign

DownloadRaisin App

Funder

A

Campaign

B

Campaign

C

C

Page 24: Raisin White Paper - rasn.io White Paper.pdf · Blockchain technology to effectively overcome structural, economic and technological hurdles on the road to egalitarianism. Access

20

Life Beyond Funding

While a lot of businesses have a positive

start after a successful campaign, the

business challenges are just getting started

for them. The most critical element to a

business’ success is being able to

consistently generate business through

customer acquisition and retention.

Businesses often struggle to acquire

customers in the absence of sufficient

marketing budgets. Even when funds are

accessible, a poor acquisition strategy or a

poorly executed marketing plan can lead

to overall underperformance and negative

cash-flow.

Project Raisin focuses on long term

Business-Customer relationship.

Goraisin.com, with its unique discounted

token model, ensures a much higher

Customer Lifetime Value (CLV). This

improves the chances for businesses

(online or offline) to succeed by ensuring

repeat business, brand loyalty and lowering

acquisition costs. For the funder/customer,

this model ensures tangible benefits which

are further amplified by Raisin Crowd

Commerce.

With the underlying goal of building long

term, mutually beneficial partnerships

between funders and fundraisers, or

customers and businesses, Project Raisin

introduces crowd commerce on the

platform, which is an essential part of the

new-age, barter Raisin Economy.

Challenges in the

consumer economy

Modern retail markets struggle to retain

customers and most of the time, loyalty

programs are disjointed, with each

merchant having its own app and loyalty

schemes, vying for the customer’s

attention.

Participation

Merchants who wish to be part of the

Raisin Crowd Commerce can enroll

through the GoRaisin platform. This allows

them to generate merchant tokens directly

for a small fee, which then can be stored

and subsequently distributed as part of the

crowd commerce mechanism.

Page 25: Raisin White Paper - rasn.io White Paper.pdf · Blockchain technology to effectively overcome structural, economic and technological hurdles on the road to egalitarianism. Access

21

Merchants who have funded a campaign through the GoRaisin platform will automatically

be enrolled into Raisin Crowd Commerce unless they opt out specifically.

Crowd Commerce Mechanism

With Raisin crowd commerce, everytime a customer spends with a merchant on the Crowd

Commerce program, he/she will get cashback in the form of the specific token generated

by the merchant. This Merchant Token can be used for the next purchase and has unlimited

validity. On top of this, depending on the percentage set by the merchant for the cashback,

the customer can also nominate up to 5 individuals to receive merchant tokens in the form

of cashback. This nomination is pre-set on the consumer app and does not require constant

nomination with each transaction.

Page 26: Raisin White Paper - rasn.io White Paper.pdf · Blockchain technology to effectively overcome structural, economic and technological hurdles on the road to egalitarianism. Access

22

Crowd Commerce Application Flow

*Raisin CommerceConsumer Tokenback Distrubution

Number of user up fornomination

Consumerrecieve

Nominated UserMerchant Token

(per user)

2 user

3 user

5 user

50%

40%

25%

25%

20%

15%

Raisin CommerceMerchant Tokenback Breakdown

Tokenbackprovided to customer

Number of user up forconsumer nomination

1% - 5% 2 user

5.5% - 10% 3 user

10.5% and above 5 user

Consumer VisitStore

Merchant commits tototal Tokenback offered

Merchant createstokens for a nominal feeMerchant Register as

Raisin MerchantDownload

Merchant App

InstallPlugin / SDK

Merchant

DownloadRaisin App

Offline Merchant

Online Merchant

Consumer

StartCrowd Commerce

Campaign get listedin Consumer App

Consumer uses fundedmerchant token or Raisin

to purchase goods/services

Consumer receive merchanttoken as Tokenback from using

merchant token or Raisin

Consumer can nominateup to 5* user to receive

merchant token

Consumer andnominated user

visit store

Example

Purchase price$100

Tokenback (10%)$10

Consumer receive (50%)$5.00

Tokenbackbreakdown Nominated User (25%)

$2.50

Page 27: Raisin White Paper - rasn.io White Paper.pdf · Blockchain technology to effectively overcome structural, economic and technological hurdles on the road to egalitarianism. Access

23

Crowd Commerce Benefits

With continued spending by the merchant’s customers, more and more users are

incentivized to visit or transact with the merchant as they accumulate the tokens through

the crowd commerce mechanism. This creates a network effect which drives more traffic to

the merchant and transforms the purchase process into a truly social activity which further

optimises marketing expenditure for the merchant.

Inherent risk from

inaccurate credit ratings

Currently, marketplace platforms

incorporate credit scoring models using

data on social media, ratings from business

directories, education, employment,

income etc.

Limited Reach

Fintech companies have been largely

focusing on unsecured consumer credit,

SMEs, and real estate. While these

underserved segments definitely require

continued focus, the limited focus could

lead to segment-related risks and volatility

and under utilization of the funding gap

opportunity.

Raisin Crowd Lending

Raisin Crowd Lending allows users to provide short term loans to individuals unlikely to be

financed by the formal financial system. The loans are critical for survival in many of the

Raisin Crowd Lending addresses the short term liquidity issues with emerging markets and

is a part of Project Raisin’s goal of reducing inequality.

Challenges in the peer to peer lending market

Page 28: Raisin White Paper - rasn.io White Paper.pdf · Blockchain technology to effectively overcome structural, economic and technological hurdles on the road to egalitarianism. Access

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Risks arising from Participating Institutional Investors

Investment trusts and closed-end funds are a prominent source of capital for marketplace

lending platforms.. These entities bring along their own intrinsic liquidity and market risks.

Machine Learning Algorithm

Project Raisin’s machine learning

algorithm collects and processes

thousands of data points across multiple

categories of user profile for a reliable

evaluation. In addition, the evaluation

process also integrates credit assessment

practices followed by private lending

institutions and credit rating companies.

Stability through Diversification

Catering to additional segments would

mitigate the overall risks, allowing

frictionless, rapid growth of the platform.

Student loans, consumer loans such as

such as e-commerce loans and automotive

finance would be some of the target

segments. These segments would also fit

seamlessly into Raisin crowd lending.

Fail Safe Mechanisms

Self regulation in terms of maintaining

sufficient liquidity, extremely stringent

selection process for institutional investors,

top of the line risk management protocols ,

constant diversification and technological

enhancements are the essential steps

taken to safeguard borrowers and investors

on the platform.

Making Crypto Crowd-lending work

Page 29: Raisin White Paper - rasn.io White Paper.pdf · Blockchain technology to effectively overcome structural, economic and technological hurdles on the road to egalitarianism. Access

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Lending Mechanism

Lenders and borrowers interact via the GoRaisin platform and app. Borrowers are given a

specific credit rating based on the Crystal algorithm, which determines the risk category

and interest rate. Lenders, on the other hand, pool together to reach the required amount.

If the required amount is not reached by the request expiry, the request fails and the

amount is distributed back to the lenders.

Page 30: Raisin White Paper - rasn.io White Paper.pdf · Blockchain technology to effectively overcome structural, economic and technological hurdles on the road to egalitarianism. Access

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Lending Platform Flow

Lender

Lend

0.02 BTC

X

Lender

Express interest in lending to

Y

Lender

Z

Borrower

A

Lend

1 ETH

Lend

3 RASN

1.4 RLT 3.1 RLT+ +

Total number ofRLT Collected

Amount creditedto Lender Wallets

Generate Credit Scorein minutes

Fund requestposted

Classified intosuitable category(based on credit score)

Credited toborrower wallet

Borrower convertsRaisin into FIAT

Borrower paysback in Raisin

7.5 RLT

7.5 RLT

Convertedto RLT

3 RLT

Convertedto RLT

Convertedto RLT

7.5 RLT 10Mn IDR

Requires 10Mn IDR( USD$686 )

Requires RM$30,000( USD$7,300 )

Successfully completed KYC and registered on platform

Borrower

Successfully completed KYC and registered on platform

A

Borrower

B

Borrower

Requires 10Mn Won( USD$8958 )

C

Borrower

7.5 RLTA

Page 31: Raisin White Paper - rasn.io White Paper.pdf · Blockchain technology to effectively overcome structural, economic and technological hurdles on the road to egalitarianism. Access

26

Raisin Lending Token (RLT)

One of the key impediments to the growth of cryptocurrency lending has been the price

volatility. The lending and borrowing can not be carried out if the medium of lending has

appreciated/depreciated by multiples of interest rates. This has also led to a surge in

popularity of Stable coins.

Raisin economy is designed for mass adoption and, therefore, the mode of transaction has

to be very stable. For a cross-border lending platform, a more relevant benchmark would

be foreign trade. For the US, 93% of its imports are invoiced in dollars. The percentage is

even higher at 97% for a country like India. Project Raisin brings stability to the

cross-border transaction economy through Raisin Lending Token (RLT) that would be

pegged to the US dollar. The token could be pegged to other stable fiat currencies in the

future in case of higher USD volatility or emergence of a more stable, widely adopted fiat

currency.

Page 32: Raisin White Paper - rasn.io White Paper.pdf · Blockchain technology to effectively overcome structural, economic and technological hurdles on the road to egalitarianism. Access

Raisin Exchange (REX)

The Raisin Exchange is borne from the need to address the difficulty of purchasing and

trading cryptocurrency with fiat. Project Raisin will work with friendly jurisdictions to

progressively establish more fiat-raisin pairs to allow merchants to have low risk adoption of

the platform as well as for consumers to easily come aboard. REX will integrate deeply with

the Raisin Payment Services (RaisinPay) to satisfy KYC and AML regulations in all operating

jurisdictions. REX’s liquidity will initially be backed by a proportion of the ICO proceeds as a

hedge for the initial Raisin buyback and valuation.

27

Benefits of REX

Maintaining its own exchange allows

Project Raisin to provide deep integrations

with its other component services which a

3rd party exchange might have difficulty

with. Project Raisin is also able to better

control and negotiate stable pairings

which, while may not tactically benefit REX

directly, will benefit Project Raisin as a

whole.

Centralised vs

Decentralised Exchanges

On initial release, the benefits on a

centralised exchange far outweigh a

decentralised exchange. A centralised

exchange is the only way currently to

provide fiat pairings due to KYC and AML

policies, and also the only way for it to be

reliably enforced. REX is also able to

provide the initial operating capital

required for the day to day trades.

REX Services

On top of providing integrated services to

Project Raisin’s other components, REX

also provides live price feeds and direct

trading on the platform itself. Developers

can also integrate with REX via API to

provide Raisin settlement outside of

Project Raisin.

Page 33: Raisin White Paper - rasn.io White Paper.pdf · Blockchain technology to effectively overcome structural, economic and technological hurdles on the road to egalitarianism. Access

Raisin Payment Services

RaisinPay consists of 2 components, an account based hosted wallet which allows users to

sync all devices with a single account, and a payment gateway which accepts Raisins

directly as well as allows users to pay via accounts instead of wallet addresses (similar to

popular payment gateways such as PayPal).

28

Hosted Wallet

The RaisinPay platform provides an easy to

use, hosted wallet service. This allows users

to have synced devices and pay via an

account login with the usual conveniences.

Transfers between hosted wallet accounts

also are free and do not incur any Raisin

network fees.

Raisin Blink Card

In addition to the hosted wallet, Project

Raisin recognises current limitations with

mobile wallets and the availability of the

payment method should the user not have

a charged/operating smartphone on hand.

Project Raisin will issue (upon request as a

value added service) Raisin Blink cards

which will allow contactless payment via

NFC with any of the supported Raisin

merchants. Transactions with the card are

resolved securely on-chain and

corresponding charges apply.

The Raisin Blink card has pre-set limits and

usage that can be changed as well as

transaction and activity logs that are

viewable on the Raisin Consumer App.

Page 34: Raisin White Paper - rasn.io White Paper.pdf · Blockchain technology to effectively overcome structural, economic and technological hurdles on the road to egalitarianism. Access

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Payment Gateway

The RaisinPay payment gateway allows merchants to easily accept Raisins and their own

merchant token (created on GoRaisin). The payment gateway is deeply integrated with REX

and allows immediate processing of Raisins to fiat as well as getting the live price feed for

fiat in Raisins. Besides being integrated with the Raisin Project wallets, RaisinPay comes in

2 other forms :

Additional SDK and plugin support will be available progressively.

Raisin Merchant App

Merchants accepting Raisin will get a fully featured app which can double up as POS

terminals with integrated bluetooth receipt printing functionality. Raisin Merchant App

allows merchants to accept payment in Raisins and their business specific Merchant Token

and is integrated with GoRaisin’s Crowd Commerce model. Merchants can also choose to

reconcile transactions directly as fiat through the Raisin Exchange all via the Merchant

App.

Ecommerce Plugins

(WooCommerce/Magento)

RaisinPay is available as an easy to install

plugin for the most popular Ecommerce

setups. This allows merchants to readily

accept Raisins and their merchant token

on their current websites and stores.

SDKs (Android, iOS, Node, PHP)

RaisinPay will also have SDKs available for

common web and mobile platforms. These

allow easier integration by developers for

web applications and mobile apps.

Page 35: Raisin White Paper - rasn.io White Paper.pdf · Blockchain technology to effectively overcome structural, economic and technological hurdles on the road to egalitarianism. Access

30

Raisin Business Suite

Merchants who implement RaisinPay’s payment gateway will also be enrolled to a free

service which captures and allows merchants to view past transaction history and ongoing

statistics for the business as part of a value add. This service will be expanded on in future

to include business intelligence, escrow and refunds, and other business tools.

Page 36: Raisin White Paper - rasn.io White Paper.pdf · Blockchain technology to effectively overcome structural, economic and technological hurdles on the road to egalitarianism. Access

Operations

To cover operational costs and to ensure continuity and stability, Project Raisin is structured

as a For-Profit organisation. Project Raisin requires a sustainable revenue model to ensure

the various services are properly supported and can operate without additional investment.

The revenue sources are derived solely from Project Raisin’s managed services. The Raisin

blockchain will remain an open platform for continued innovation after Project Raisin’s

launch and Project Raisin will support the Raisin blockchain development separately with

continued donations.

Revenue Sources

31

Transaction Fee

Fee collected via Raisin Merchant App

Merchant App is debited the amount

per transaction0.7%

per transaction0.1%

of Loan Valuebased on credit rating

3% — 5%

of fundsraised

5%awarded to

funders in Raisins

3%retained by

Project Raisin

2%

Payment Gateway

Subscription FeeRaisin Business Suite

Crowd Funding

Crowd Lending Charges

REX Exhcange Fees

Page 37: Raisin White Paper - rasn.io White Paper.pdf · Blockchain technology to effectively overcome structural, economic and technological hurdles on the road to egalitarianism. Access

80%for users participatingin the ICO

for ICO Presale andEarly Investors5%

for Strategic Partners5%

for Project Raisin10%

Supply & Allocation

Project Raisin will have an initial supply of 1 billion tokens (1,000,000,000). To cater for new

value creation in the market and general growth, new tokens will be minted at a variable

rate based on the network (estimated <2% per year). Tokens will only be minted upon

reaching the minimal network threshold which requires the Raisin blockchain to have

sufficient scale/transactions.

Distribution Breakdown

The token distribution for the project is as follows:

32

Page 38: Raisin White Paper - rasn.io White Paper.pdf · Blockchain technology to effectively overcome structural, economic and technological hurdles on the road to egalitarianism. Access

Usage of Funds

The biggest portion of funds raised will be used to provide liquidity for Raisin Exchange

and initially build the inherent market value of Raisin. At the start of the project, more

funds will be allocated to development and building the organisation. In addition, there

will be costs for licenses and infrastructure costs.

Funding allocation

The funds will be allocated based on the following :

33

7.5%

35%for exchangeliquidity& reserves

25%for developmentof core technologyplatforms

for security

10% for legal, compliance& licenses

7.5% for communitydevelopment

15% for marketing& operations

Page 39: Raisin White Paper - rasn.io White Paper.pdf · Blockchain technology to effectively overcome structural, economic and technological hurdles on the road to egalitarianism. Access

Future of Project Raisin

Dealing with Centralisation

Some of the services on Project Raisin can be said to be centralised, as they seem to

depend on a single custodian. As a key believer in the decentralised future, Project Raisin

needs to strike a balance between the early stage challenge of jump-starting adoption, and

the long-term vision of a decentralised economy. Raisin Blockchain has taken

unprecedented steps to preserve the decentralisation that’s seen to be compromised while

chasing scalability.

When choosing payment services, however, most users do not view decentralisation as a key

consideration. Usability, existing integration and merchant acceptance usually are the main

driving factors. As such, Project Raisin’s first priority is to focus on establishing the usage

and economy. With widespread usage, Project Raisin will, together with the community,

work towards divesting interest in the component services and work towards a fully

decentralised ecosystem, without compromising the network’s function and usability.

34

Page 40: Raisin White Paper - rasn.io White Paper.pdf · Blockchain technology to effectively overcome structural, economic and technological hurdles on the road to egalitarianism. Access

Team Raisin

About the Project Team

Project Raisin assigns a huge value to recruiting only the most passionate and skillful

individuals who believe in the vision of a meritocratic economy. The core team has over 100

years of technology experience. Having worked on a wide range of products and projects in

the technology sphere over the last 2 decades, the team has a great understanding of the

use cases of technology. The group has always strived to ensure that any product/service

built should solve a problem and improve the lives of users. Since merit is a key guiding

principle for the project, the organisation prides itself as being truly meritocratic.

35

Page 41: Raisin White Paper - rasn.io White Paper.pdf · Blockchain technology to effectively overcome structural, economic and technological hurdles on the road to egalitarianism. Access

RAISINTHE WAY IT SHOULD BE