HOW TO RAISESTART-UP and EARLY-STAGE

CAPITAL by Bill Hulbig

©February 2012. All Rights Reserved by INCAPX® and may be only be reprinted with permission. Contact www.incapx.com

First, Ask Yourself…‘Do I Want to Start-To-Sell or Build-To-Keep?’

Revenue Beats Luck Every Time

Start-To-Sell using investors =17% ownership at exit, but

at least it’s not your money.

Build-To-Keep uses your money and lenders = 100% lifetime ownership, but

your blood, sweat, tears and seed money.

Revenue Beats Luck Every Time

Odds of securing capital for start-ups is about 1%Odds are dramatically higher for companies with revenue

- Break-even, still higher- Profitable, higher yet

…and with progressively better options

Financing a Revenue-Producing Business Is Far Easier Than Raising Start-Up Capital

Either Way, the First Thing You Need to Know is That Raising Capital

is Not for Amateurs!

YOU NEED EXPERT HELP ON DAY ONE!

Skill Beats Luck Every Time

- Poorly Documented Presentations- Poorly Delivered Presentations

The #1 Reason Companies Can’t Get Started Raising Capital is…

Skill Beats Luck Every Time

I. Lawyer Familiar with Securing Private Capital II. CPA Familiar with Securing Private Capital III. ‘Industry-Recognized’ Advisors IV. Experts at Securing Private Capital V. Business Experts and Mentors

Listen, Learn, Take Their Advice.Leave Your Ego Home!

You Need an Expert Team On Day One…

Start with These Bullets (12 Words or Less)

Update Daily.

I. ‘Why I Should Invest in You’ Pitch (12 Words or Less) II. What Is ‘It’ and Its Unique Value to Customers? III. My Market Size and My Unique Qualifications to Succeed IV. My ‘Industry Recognized’ Advisors are… V. Type/Amount of Capital Required and Use VI. Value Proposition for Investor/LenderVII. Exit Strategy for Me and Investors (If You Have Them)

Add a Paragraph for Each Bullet…

Update Daily.

I. ‘Why I Should Invest in You’ Pitch (12 Words or Less) II. What Is ‘It’ and Its Unique Value to Customers? III. My Market Size and My Unique Qualifications to Succeed IV. My ‘Industry Recognized’ Advisors are… V. Type/Amount of Capital Required and Use VI. Value Proposition for Investor/LenderVII. Exit Strategy for Me and Investors (If You Have Them)

Present ‘It’ to Anyone Who Will Listen…

Present to learn and hone your pitch, not to teach.Discuss with your lawyer about what to say/not say.

You’re Developing ‘Presentation’ Skills

What is ‘It’ and its unique value to customers?‘Why I should invest in you’ Pitch (12 Words or Less)

Go Proudly and Present It.Leave Your Ego Home.

Listen, Learn and Update Every DayUntil Your Team Says You Have aGreat Documented Presentation.

Keep Listening, Learning , Updating. Presenting and Refining your Presentation.

Ouch! ‘I didn’t do so well’, but

you’re probably in the top 5% at this point and close to a top 1% capital-winning spot if you just...

The easiest way learn a lot more about raising capital and running a viable business by continuously refining your ‘Presentations’.

I Never Said This Would Be Easy, but...

That’s Why You Needed Expert HelpOn Day One and Will Always Will.

©February 2012. All Rights Reserved. May be reprinted only with permission. Contact www.incapx.com

I Hope You Found This Presentation Helpful.Bill Hulbig, Founder and CEO International Capital Exchange (INCAPX)

www.incapx.com

Skill and Revenue Beats Luck Every Time